Local Roots. Global Reach.
Dowitcher Designs is an integrated marketing agency with California roots and a global reach. Dowitcher provides strategic marketing, design and technology services to organizations large and small. We listen, we collaborate, we partner, and we provide some kickass solutions to a variety of problems. Plus we have fun doing it.
We love our clients. And they like us a lot, too.
I recommend Dowitcher Designs as superb web professionals particularly in the areas of website implementation and SEO/SEM management. They are a valued member of my marketing team and an integral component to building my company’s web presence.Mia Girard
We can’t get enough of what we do, so we write about it, too.
Social media cannot be ignored and should be an integral part of your brand’s marketing strategy. According to HubSpot, 92% of marketers say social media is important to their business.
That doesn’t change the fact that social media management can be overwhelming. It can also be quite a struggle to find your voice on social. With so many changing pieces to the social landscape, I get it. When should you publish content? How frequently do you post? Will you be able to measure ROI well? Um, what exactly should you even post?
Technology exists for automating the process and posting the same content to multiple social channels but you really should not be posting the same messages to every single network. Different platforms have different audiences who want to see different things, after all. There are different peak times and varying character limits. And each social platform requires a different writing style. Keep reading for a guide on composing text for Facebook, Instagram, Twitter, and LinkedIn.read more
If you’re not taking part in the video marketing game yet, why not?
Perhaps you think you lack the resources or knowledge to create videos that will captivate and engage audiences. Good news on that front: as video content continues to grow in popularity, so do the tools and resources available to learn all about video marketing. Here are the ins and outs of six different online video marketing resources (plus a few bonus tools).read more
The Stories format is currently dominating social media. Remember just a year ago when you would only have seen it on Snapchat? Now, if you use social, you can’t escape it. Instagram copied Snapchat. Facebook copied Instagram copying Snapchat. Beyond those big players,Stories-like products include Apple Clips, Medium Series, and Twitter Moments. And now we’re run down with too many options, left wondering which of the Stories we should worry about managing. How did we get to this point and how do we navigate the new(ish) social media landscape?read more
As a marketer, I’m always on the lookout for new techniques and ideas to enhance my marketing efforts. Today, I’m here to talk about why I’m a big proponent of integrated marketing and how it is a fundamental marketing strategy for delivering cross-channel messages to consumers.read more
Marketers are beginning to pay more attention to GIFs. You know, those short looping videos that are literally everywhere on social. Warc reports that marketers are assessing their potential, trying to determine how best to turn them into ad dollars.read more
WHAT’S A DOWITCHER? Good question!
A dowitcher is a shorebird that migrates through Santa Barbara, CA.
Yep, we named an agency after a bird.