Local Roots. Global Reach.
Dowitcher Designs is an integrated marketing agency with California roots and a global reach. Dowitcher provides strategic marketing, design and technology services to organizations large and small. We listen, we collaborate, we partner, and we provide some kickass solutions to a variety of problems. Plus we have fun doing it.
We love our clients. And they like us a lot, too.
I recommend Dowitcher Designs as superb web professionals particularly in the areas of website implementation and SEO/SEM management. They are a valued member of my marketing team and an integral component to building my company’s web presence.Mia Girard
We can’t get enough of what we do, so we write about it, too.
What are the legal ramifications for when someone rips off an entire blog post or article? Hopefully you never have to find out but let’s dive into just what a copyright is and how something like fair use plays into copyright laws and image use.read more
Since the first observance in 1911, people worldwide celebrate International Women’s Day on March 8. In the U.S., the entire month of March is dedicated to women’s history. And while the Dowitcher gals certainly don’t need a national holiday to entice us to celebrate all the incredible, strong, and talented women in our lives, we’re glad that March is known as Women’s History Month because it gave us a reason to compile a short list of amazing and inspirational women. Keep reading to learn more!read more
EmailMonks has shared the latest email design trends that will help shape your strategy. Give the graphic a read to see what trends will revolutionize the email industry in 2017. How many are you planning to include in your email design strategy for the rest of the year?read more
Ask a room full of marketers from around the world to name the most overrated marketing tactic and their answers might not vary as widely as you think.
Once again, Hubspot’s yearly State of Inbound report notes that the most overrated marketing tactic is, drumroll please….outbound marketing!read more
Email marketing has changed dramatically since the early days of the Internet, when all we had access to was 1990-era AOL. It is no longer about how many emails were sent to how many subscribers; e-blast techniques are passé. Today’s email marketer knows the power of segmentation and personalization. Why? Because the focus is on quality. And segmentation and personalization are two, er, qualities that increase the value and authenticity of an email campaign.read more
There are many benefits of creating a marketing plan but just as important is turning that plan into marketing campaigns that work to drive revenue or achieve certain business marketing goals. To implement your marketing campaigns, you need a system and a strategy in place.
Whether you are launching an email marketing campaign, a lead generation campaign, an awareness or a content marketing campaign, each needs to have its own marketing plan in place, full of action items that will drive the campaign.
What resources are needed to run a successful marketing campaign and how do you execute it? I’ve narrowed it down to four main steps (with a few subcategories, of course).read more
WHAT’S A DOWITCHER? Good question!
A dowitcher is a shorebird that migrates through Santa Barbara, CA.
Yep, we named an agency after a bird.