Local Roots. Global Reach.
Dowitcher Designs is an integrated marketing agency with California roots and a global reach. Dowitcher provides strategic marketing, design and technology services to organizations large and small. We listen, we collaborate, we partner, and we provide some kickass solutions to a variety of problems. Plus we have fun doing it.
We love our clients. And they like us a lot, too.
I recommend Dowitcher Designs as superb web professionals particularly in the areas of website implementation and SEO/SEM management. They are a valued member of my marketing team and an integral component to building my company’s web presence.Mia Girard
We can’t get enough of what we do, so we write about it, too.
It might be the right time for a change in brand identity. New year, new you, right? There are a whole host of reasons why brands might want a fresh new look and feel. What’s most important for a successful rebranding is that you approach it correctly.
The first step is to get clear on what a brand actually is. Spoiler, it’s not just your logo! A brand is the sum of all messages, interactions, and experiences a customer has with your people, your services, and yes, your products. A brand’s look, feel, and message should all tell one story. That means your logo, tagline, typography, and design need to be aligned.read more
Fall in love with these Valentine’s Day marketing campaigns. They’ll melt even the coldest of hearts!read more
There’s no one answer to the question of “what’s the best time to post on social?” The not-very-helpful answer is that you want to post when the people who want your content are on your chosen platform. Different brands will find different days and times work for them. However, there is a whole lot of data out there on the best times to post on social. Bookmark this infographic for the next time you have to figure out the best times to post on social for your business.read more
In theory, influencer marketing has been around since the very beginning of social media marketing. It’s a simple idea: engage with people who are already popular and have a loyal following, then your brand and products, in turn, might become popular. Influencer marketing is all about growing your audience and leveraging the voices of visible, connected individuals.
Discover how to make the most of influencer marketing in 2018 in this blog.read more
Facebook is shaking things up again. As announced earlier this month, the social network is altering its algorithm, and the result is worrisome for marketers. Over the coming months, Facebook will be making updates to ranking criteria, with the end goal of “bringing people closer together.” Facebook users will now see more content from their friends and family and less from publishers and brands.
Most marketers know already that organic reach is dead on Facebook. Yet January 11’s unexpected announcement from Facebook sent agencies and businesses into a tailspin. Here’s what you need to know.read more
Unless everyone in your target audiences shares the same contempt for Valentine’s Day then it’d be unwise for your business to sit this day out. Between social media promotions, email marketing campaigns, and customer participation, there is a wealth of opportunities to celebrate the big day of love.read more
WHAT’S A DOWITCHER? Good question!
A dowitcher is a shorebird that migrates through Santa Barbara, CA.
Yep, we named an agency after a bird.