Local Roots. Global Reach.
Dowitcher Designs is an integrated marketing agency with California roots and a global reach. Dowitcher provides strategic marketing, design and technology services to organizations large and small. We listen, we collaborate, we partner, and we provide some kickass solutions to a variety of problems. Plus we have fun doing it.
We love our clients. And they like us a lot, too.
I recommend Dowitcher Designs as superb web professionals particularly in the areas of website implementation and SEO/SEM management. They are a valued member of my marketing team and an integral component to building my company’s web presence.Mia Girard
We can’t get enough of what we do, so we write about it, too.
A few things in the news I read recently got me thinking: Have we completely grown beyond “social media”?
Companies like Snapchat are certainly trying to shed the label. The ‘don’t-call-me-a-social-media-company’ company has dropped the “chat” and is now Snap Inc. The launching of video-recording sunglasses called Spectacles also places Snap firmly in the camera company column.read more
Does your brand have a documented content marketing strategy? Done right, content marketing drives conversions and can generate leads up to three times more than traditional marketing. But what are the essential steps to a successful content marketing strategy? What makes content great and how do you integrate it into your overall marketing strategy? Planning, writing, editing, and distributing are only the bare bones of a content strategy.read more
For a long time, short pithy blogs with concise little introductions and a link to another page were all the rage. But then along came long-form content.
It only takes 500 words for a search engine to notice your content. So what exactly qualifies something as “long-form”? And what value does such content really have?read more
“Programmatic native advertising.” Say that five times fast!
Sure, it’s a mouthful to say but what exactly is programmatic native advertising and how is it changing the digital marketing game?
We’ve come a long way since the early days of the World Wide Web. But over the last 20 years of advances, a lot of trends and services got left by the wayside. I thought it would be fun to look back on the things that used to be such an important part of our lives — until bigger, better things came along, that is.read more
WHAT’S A DOWITCHER? Good question!
A dowitcher is a shorebird that migrates through Santa Barbara, CA.
Yep, we named an agency after a bird.