Local Roots. Global Reach.
Dowitcher Designs is an integrated marketing agency with California roots and a global reach. Dowitcher provides strategic marketing, design and technology services to organizations large and small. We listen, we collaborate, we partner, and we provide some kickass solutions to a variety of problems. Plus we have fun doing it.
We love our clients. And they like us a lot, too.
I recommend Dowitcher Designs as superb web professionals particularly in the areas of website implementation and SEO/SEM management. They are a valued member of my marketing team and an integral component to building my company’s web presence.Mia Girard
We can’t get enough of what we do, so we write about it, too.
When you are constantly creating content and posting new pieces regularly, it can feel like you have nothing to say. Or perhaps it’s just already been said. Well, it takes some digging but, I assure you, there is always something to say, you just have to find it. Sure, sometimes the words come flowing out of you and the creativity is just running rampant bur for the times when you struggle to even come up with a topic, here’s what to do.read more
Customization and personalization have the same main end goal: to create an experience tailored to a user’s interests. How will you choose to optimize your digital marketing efforts?read more
Inbound marketing is widely considered the best strategy choice for B2B or B2C companies because it is consumer driven, content rich, timely, and solution based. Inbound marketing brings relevant prospects in by putting out the information that they are looking for.
What does it take to run a successful inbound marketing campaign? Creative experiments, forward thinking concepts, and an openness to learning new technologies and tools.
Here are six steps to running future successful inbound marketing campaigns.
Social media cannot be ignored and should be an integral part of your brand’s marketing strategy. According to HubSpot, 92% of marketers say social media is important to their business.
That doesn’t change the fact that social media management can be overwhelming. It can also be quite a struggle to find your voice on social. With so many changing pieces to the social landscape, I get it. When should you publish content? How frequently do you post? Will you be able to measure ROI well? Um, what exactly should you even post?
Technology exists for automating the process and posting the same content to multiple social channels but you really should not be posting the same messages to every single network. Different platforms have different audiences who want to see different things, after all. There are different peak times and varying character limits. And each social platform requires a different writing style. Keep reading for a guide on composing text for Facebook, Instagram, Twitter, and LinkedIn.read more
If you’re not taking part in the video marketing game yet, why not?
Perhaps you think you lack the resources or knowledge to create videos that will captivate and engage audiences. Good news on that front: as video content continues to grow in popularity, so do the tools and resources available to learn all about video marketing. Here are the ins and outs of six different online video marketing resources (plus a few bonus tools).read more
WHAT’S A DOWITCHER? Good question!
A dowitcher is a shorebird that migrates through Santa Barbara, CA.
Yep, we named an agency after a bird.