Analytics + Reporting

We love data.

Tying marketing to analytics makes us happy. Are we reaching and engaging the right audience? Does the campaign drive the  value your organization needs? Whether we’re digging into analytics tools or checking out Facebook insights, we can answer specific marketing questions and tie key performance indicators together.

We love analyzing data even more.

There’s nothing better than having all of this great data, right? Well one thing: analyzing it for actionable insights. We like to know:

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What’s working?
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What’s not?

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Why?

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What is our ROI?

What does the data mean?

Let’s analyze the ad spend and the ROI. We’ll track and report on the measurements that matter to you.

Are campaigns generating enough leads? What is the conversion rate? What is the customer acquisition cost? What are we generating in sales revenue, and what is the profit margin? Is it profitable? Or if it’s a loss leader, what does the customer lifetime value look like?

Let’s know what’s working and do more of it!

Marketing + Analytics.
ROI-driven marketing.
A few of our favorite things.

From the Blog

Dive into even more info about data

Myth Busters: SEO Edition

Everything in the digital landscape changes rapidly. Search engine marketing is no exception. In fact, it just might be the fastest-changing area, what with new trends and new product releases every week.

Are you new to the complicated world of SEO? Here are some ideas you might not be familiar with, a few common myths, and [today’s] best practices.

6 Tips to a Better Podcast Today

You never know what the future holds for new media. Will it flounder and gradually die out, as in the case of Google+, or will it flourish and evolve?

If you’d have asked me ten years ago to predict the future of podcasting, I’d have guessed it was a niche medium that would go the way of the dinosaurs. Instead, it’s steadily continued to adapt and thrive. In fact, between the last time I wrote about podcasting in 2012 and today, the number of active podcasts on iTunes has ballooned from 40,000 to over 60,000.

Not sure what to track?

We can help with that, too.

Learn More

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