Analytics + Reporting
We love data.
Tying marketing to analytics makes us happy. Are we reaching and engaging the right audience? Does the campaign drive the value your organization needs? Whether we’re digging into analytics tools or checking out Facebook insights, we can answer specific marketing questions and tie key performance indicators together.
We love analyzing data even more.
There’s nothing better than having all of this great data, right? Well one thing: analyzing it for actionable insights. We like to know:
What is our ROI?
What does the data mean?
Let’s analyze the ad spend and the ROI. We’ll track and report on the measurements that matter to you.
Are campaigns generating enough leads? What is the conversion rate? What is the customer acquisition cost? What are we generating in sales revenue, and what is the profit margin? Is it profitable? Or if it’s a loss leader, what does the customer lifetime value look like?
Let’s know what’s working and do more of it!
Marketing + Analytics.
A few of our favorite things.
From the Blog
Dive into even more info about data
A strong SEO strategy will help generate more business leads and get your brand found by prospective customers and clients. But, as we know, competition on the interwebs is fierce and many brands are contending for that same spot.
What are you to do if you’re unfamiliar with the intricacies of search engine algorithms? Keep reading for more SEO tips.
Inbound marketing is widely considered the best strategy choice for B2B or B2C companies because it is consumer driven, content rich, timely, and solution based. Inbound marketing brings relevant prospects in by putting out the information that they are looking for.
What does it take to run a successful inbound marketing campaign? Creative experiments, forward thinking concepts, and an openness to learning new technologies and tools.
Here are six steps to running future successful inbound marketing campaigns.