Analytics + Reporting
We love data.
Tying marketing to analytics makes us happy. Are we reaching and engaging the right audience? Does the campaign drive the value your organization needs? Whether we’re digging into analytics tools or checking out Facebook insights, we can answer specific marketing questions and tie key performance indicators together.
We love analyzing data even more.
There’s nothing better than having all of this great data, right? Well one thing: analyzing it for actionable insights. We like to know:
What is our ROI?
What does the data mean?
Let’s analyze the ad spend and the ROI. We’ll track and report on the measurements that matter to you.
Are campaigns generating enough leads? What is the conversion rate? What is the customer acquisition cost? What are we generating in sales revenue, and what is the profit margin? Is it profitable? Or if it’s a loss leader, what does the customer lifetime value look like?
Let’s know what’s working and do more of it!
Marketing + Analytics.
A few of our favorite things.
From the Blog
Dive into even more info about data
Video is an important content tool for growing your audience. Here’s everything you’ll need to know about YouTube, from creating a channel, to optimizing and customizing it, to uploading videos.
SEO is constantly changing and keeping up with evolving SEO trends can be challenging (but is a must if you want to rank). Despite more than 200 ranking factors and an ever-changing algorithm, one thing is constant — providing quality content and a great user experience. In 2018, this will certainly stay important but there are other SEO practices you should keep in mind.
Not all trends are worth following (glitter beards, anyone??). But you will definitely want to keep these emerging SEO trends in mind as you make your way through 2018.
Fact: search and SEO are constantly changing. Fact: it’s really hard to keep up with all the ways technologies have changed to meet consumers’ changing behaviours. We’re here to walk you through the latest ways search has changed!