Writers, Don’t Dread the Rise of Video

Writers, Don’t Dread the Rise of Video

Marketers are always on the lookout for innovative ways to capture the attention of audiences and video has increasingly become an important part of that conversation. Video is no longer just some hot new marketing tactic that you should probably think about maybe...
The Newest Social Network: Amazon Spark

The Newest Social Network: Amazon Spark

You thought Amazon was having a busy year, what with acquiring Whole Foods and all. Now, the online retail giant is entering the social media game with the launch of Spark, a social feed of user-posted images. The new social feature launched in the states on July 18,...
The Benefits of Writing a Meeting Agenda

The Benefits of Writing a Meeting Agenda

Have you ever been to a meeting that quickly descends into chaos? You sit there, wondering why you bothered showing up and whether any decisions are ever going to be made. Sound all-to-familiar? Meetings are the worst. But they do not have to be! If the above scenario...
Content Marketing Defined

Content Marketing Defined

Before I get around to answering common content marketing questions, allow me to cover the basics. Whether you’re new to the marketing game, need a fresh perspective with which to look at your marketing work, or just want to be able to explain your job to your...

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