Social Marketing Inspiration: Tootsee Roll Mom

Here’s a dose of real-life social marketing inspiration for you, from the least likely place you’d expect it: a dancing pregnant woman.

Yuki Nishizawa and her spouse, Connell Cloyd, were about to have a baby. Bracing through painful waves of contractions in her room at Brigham and Women’s Hospital in Boston, MA, Yuki hit play on her iPad and… began to dance?

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Like Farming, Spam, and Scams are Still Alive on Facebook

It’s been more than two years since I first wrote about like farming on Facebook.

Now that we’re living in the future, I’d have hoped I wouldn’t need to write about like farming and other types of spam anymore. I’d have hoped that Facebook, with its mighty powers of algorithmic evolution, would have figured out a way to magically zap every malicious post before it could even be published.

But the people behind such malicious posts are wily, and as Facebook’s algorithms and reporting features have evolved, so have they.

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Working to Make Content Marketing Work

Everyone knows that great content gets shared.

Yet hardly anyone talks about the work that goes into making great content, well, work. We know that it starts with a good idea, and ends with new conversions — and what goes on in between?

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Marketing Metrics: Measure What Matters

In today’s digital marketing age, sometimes us marketers feel like we’re drowning in metrics: impressions, cost per click, click-through rates, engagement rates, email open rates…the list goes on and on! But which of these metrics actually matter to your business?

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Demystifying Content Marketing

Quick, want to scare someone? Leap out from behind a bush and shout “MARKETING!” at them.

Sure, the surprise is the scariest part, but “marketing” could be a close second. For many people the word conjures up visions of greedy magicians performing sleights of hand to fool you into buying something. But tack on “content” in front of “marketing” and the vision gets murkier. Content marketing? What is that… like trying to get people to buy stuff on Facebook or something?

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What Facebook’s New Prioritize Feature Means For Brands

When it comes to your news feed, Facebook’s attitude has long been on the patronizing side. We know what’s best, dear. Now run along and watch this video we chose for you.

To be fair, this approach wasn’t without merit. There’s a ton of content circulating in the average news feed, and [...]

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Is Your Low-Contrast Design Costing You Clients?

Web design trends come and go.

Do you remember the 2000s, when websites were textural? Backgrounds looked like torn paper in a scrapbook. Text tended to be blocky and bold. Call-to-action buttons were so glossy they looked wet. Drop shadows erupted in every direction, trying desperately to make graphic elements pop up off the page.

A few years ago, designers decided that look was over, so they ran in the opposite direction.

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Boost Your Organic Reach on Facebook

I’m a stickler for good grammar and spelling. Perhaps to a fault — but there’s no wrong in doing things correctly. And that goes double if you’re representing your business.

That’s why I was initially reluctant to share this infographic on Facebook engagement [...]

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Meet our Girls Inc Extern, Tahis!

We are thrilled to welcome an extern through Girls Inc Eureka! program again this summer! This year we are lucky enough to welcome Tahis Alcantar to our team.

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Feeling Blue: To Design or Not to Design With Blue

color-blue

Is it that blue’s popularity makes the color a safe choice? Or is it clichéd to use blue in your design or branding?

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