This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy.
So not everyone realizes our agency is named after a bird (yep, we’re that into nature), and birds of a feather have to stick together, right?!
Heard any good Comic Sans jokes lately? Designer James Victore doesn’t have time to listen to them — he’s much too busy taking other fonts to task.
Victore recently took a “Type Safari,” tooling around Brooklyn and Queens in an old Army Jeep with a camera in tow. In the resulting video, he looks at street type and signage and tries to “figure out what the hell it’s for.”
Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is going on with this logo?
Recently I attended Vita Travel’s grand opening in downtown Santa Barbara. It was a fun party and as part of the celebration they raffled off a number of covetable travel items including luggage, clothing, and high-tech gadgets. And to my surprise it turns out I was the lucky winner of a Liquid Image Xtreme Sport [...]
We’ve all seen that line appended to the bottom of emails: “Please consider the environment before printing.” But consider this: if there’s no way around it and that email must be printed, then that extra line is only adding length to the print job, effectively wasting paper. And if the text of the line is, say, green? Then you’re printing with color ink instead of just black, and wasting even more resources.
It doesn’t seem like a big deal to print one extra line every now and again, but [...]