Brands take a Stand: Social Justice Goes Viral

Recently, a video titled “Whistling at Your Mom” has been making the social rounds.

Yes, you read that right. And no, they’re not talking an innocent tune.

Leave a comment Continue Reading →

Art Break: Zimoun’s Wall of Sound

Jill introduces us to Swiss-born artist Zimoun and his amazing sound sculptures in the first edition of her new blog series – Art Break.

Leave a comment Continue Reading →

What is Flat Design?

In 2013 a new trend emerged; the flat design. Even though it has been around for some time, it wasn’t until Microsoft adapted this style to their Windows 8 interface that it truly became a dominant trend in the design world.

Leave a comment Continue Reading →

Your Social Photos are Bad. Here’s How to Make them Better (Part 2)

In my last post I shared some creative tips for making your social photos look better. Now, it’s time to get into the nitty-gritty technical aspects of improving quality — because creativity alone can’t make a good photo!

Leave a comment Continue Reading →

Reach Nearby Customers with Facebook Local Awareness Ads

On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch [...]

Leave a comment Continue Reading →

Your Social Photos are Bad. Here’s How to Make Them Better (Part 1)

It’s well-known that we humans are visual creatures. It’s the reason why magazines are jammed with full-page glossy photo advertisements. It’s the reason we can’t tear our eyes away from the flickering TV screen when it’s on.

And it shows in our engagement online. According to Kissmetrics, Facebook posts with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-only posts.

1 Comment Continue Reading →

Going Viral: How to Create Content That Gets Shared

Virality: it’s not just for the common cold anymore.

And you can’t escape, either. From the Chuck Norris memes of the mid-2000s to the “Harlem Shake” videos of last year to the Ice Bucket Challenges of this past summer, everyone has seen viral content in their feeds.

But what most folks don’t understand is [...]

Leave a comment Continue Reading →

5 Tips to Practicing Social Media Sensitivity

Trust me: I’ve done it before.

One day last year I logged into my personal Twitter account and, without bothering to check my feed content first because I was busy, tweeted a joke I’d just thought up. Normal, right? Yep. On most days, it would be fine. But on that day, the Boston Marathon bombings had just occurred.

Ouch.

Leave a comment Continue Reading →

A Very Dowitcher Thanksgiving

Ah, Thanksgiving! That wonderful time of year where you pull on your largest, comfiest pants and settle in for a full day of gluttony — oh, and giving thanks for the good things in life, of course.

Here at Dowitcher Designs we have a lot to be thankful for.

Leave a comment Continue Reading →

10 Key Features for Your Perfect Landing Page

More and more businesses are creating landing pages these days. And why not? A landing page is a perfect online marketing tool for targeted campaigns. By linking to it from social media, email newsletters, or advertisements, a marketer can effectively measure its success. And a successful landing page is one that generates visitors into actual sales or leads — that is, if you’re doing it correctly.

1 Comment Continue Reading →