Highly converting landing pages are always beneficial. Easily improve your underperforming landing pages by fixing certain flaws with these six tips.read more
The vast majority of people use social media to talk about companies; from celebrities to neighbors to your mom, people take to social to discuss a newly discovered yoga clothing company or their favorite local produce delivery service. However there is a great difference in the way different generations do this. Millenials to baby boomers – it varies widely how people of different ages might create, consume, and share user-generated content.read more
In less than 20 years, Netflix has become the largest streaming media provider, with more than 86 million subscribers in over 190 countries and valued around $40 billion.
Behind the world’s leading online TV network are clearly some savvy marketers who have a lot to teach other content professionals.
Just what are the folks over at Netflix doing right? Here are five ideas to keep in mind as you move forward with your own content marketing plan.read more
What things should marketers be doing, if they’re not already, in 2017?
I happened upon this infographic that lists 10 social media resolutions to help you stay on track in the new year.read more
No matter what your plans are for the new year, we think you should build in some time for a vacation (if you haven’t already). Taking a little time away from the office is a good way to kick off any resolutions you may have.read more
I’m always curious to read predictions for the coming year, and even more curious to later return to those types of posts to see what happened (and what didn’t). ‘Tis the season for a little future-facing hypothesizing, so I’m adding to the fun with some thoughts of what to expect in the digital realm in 2017.read more
It’s the season of giving and a well-crafted fundraising appeal is integral to any non-profit organization’s end-of-the-year development strategy. With this in mind, Dowitcher Designs Graphic Designer Gina has outlined a few strategies and tips that will aid you in creating a powerful ask that brings in more money for your organization.read more
Don’t look now but 2016 is almost over. (Many, I’m sure, are not sad to see it over.) As a new year fast approaches let’s take the time to reflect on the past twelve months. Looking back, what were the top trends dominating the marketing arena?read more
In SEO, links build a page’s authority and improves its SEO value. Link building can be a daunting task. One simple way to add value to your website or pages is through internal link building.read more
We may all think we understand the basics of marketing strategy but what motivates the decisions of a modern marketer?read more
If you aren’t resharing content you’re hurting both yourself and those who didn’t get to see it the first time around. Don’t limit the potential of that great piece of content you put so much time, effort, and money into by only promoting it once.read more
Last year REI did something some retailers thought was crazy, and some marketers thought was brilliant: they decided to close their stores (and online fulfillment) on Black Friday, give employees a paid day off, and encourage everyone to get outside.
The #OptOutside campaign started a movement bigger than the outdoor retailer and proceeded to win not only good will but a boatload of advertising awards.
So in 2016 we expected to see a revisit of the #OptOutside campaign, and we haven’t been disappointed. This year REI asked, “Will You Go Out With Us?” and more than 300 partners said yes.read more
Storytelling is a major part of getting people to learn about your brand’s story. Don’t get stuck in a rut of only sharing content in one way. Try these techniques to help people connect with your brand.read more
Do you spend a lot of time writing blog posts, optimizing them for pertinent keywords, promoting them on social media and still don’t see the traffic, comments, likes/shares you’d like to see? Here are a few content marketing tips and strategies to help make your business blog the best it can be.read more
With #GivingTuesday on November 29, 2016, we’ve got a little more than two weeks to either put the finishing touches on a campaign, or put together some quick ideas on how to leverage what’s become a big day of fundraising.read more
The marketing industry is chock full of jargon with new buzzwords popping up every month. So what are the fundamental marketing terms and definitions? What are the words and topics marketers cannot live without?read more