This Social Media Cheat Sheet Will Help You Stay Out of Design Trouble

Ah, the ever-changing world of social media. Not only do marketers have to keep up with new and evolving platforms, they have to constantly keep up with new and evolving platform features.

Who among us hasn’t logged into a social media account to find that the layout has completely changed?

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Hello, Ello: An Ad-Free Social Network Has Arrived

First of all, you should know how hard it was not to open this post with a chipper Dickensian or Beatles-esque “‘Ello!”

Bad British accents aside, you’ve likely heard a bit of a buzz over the past few weeks about Ello, the newest social network in town. Ello was a private social network with under 100 users until it went public on August 7. But if you’re like most people [...]

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Social Strategy: Should Your Small Business be on Pinterest?

For many of our clients, particularly small business owners, taking the plunge into social media marketing can feel incredibly overwhelming at first. It seems like there is a hot new social media platform or app creating buzz on an almost-weekly basis. Who has the time or resources to keep up with all the Vines, Twitters, and Instagrams of the world?

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Take an Urban Street Type Safari

Heard any good Comic Sans jokes lately? Designer James Victore doesn’t have time to listen to them — he’s much too busy taking other fonts to task.

Victore recently took a “Type Safari,” tooling around Brooklyn and Queens in an old Army Jeep with a camera in tow. In the resulting video, he looks at street type and signage and tries to “figure out what the hell it’s for.”

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Lessons in Brand Sentiment and Adaptation: Sherwin-Williams

Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is going on with this logo?

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Cool Tool: The Periodic Table of Content Marketing

I was never very good at chemistry. Protons, neutrons, electrons, isotopes — the very properties of chemical elements seemed to me like words from a foreign language. But when the teacher introduced the periodic table of elements, it was like a little lightbulb went on.

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First Impressions of the Liquid Image Xtreme Sport Camera

Recently I attended Vita Travel’s grand opening in downtown Santa Barbara. It was a fun party and as part of the celebration they raffled off a number of covetable travel items including luggage, clothing, and high-tech gadgets. And to my surprise it turns out I was the lucky winner of a Liquid Image Xtreme Sport [...]

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Change Your Font, Change the Environment

We’ve all seen that line appended to the bottom of emails: “Please consider the environment before printing.” But consider this: if there’s no way around it and that email must be printed, then that extra line is only adding length to the print job, effectively wasting paper. And if the text of the line is, say, green? Then you’re printing with color ink instead of just black, and wasting even more resources.

It doesn’t seem like a big deal to print one extra line every now and again, but [...]

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Kuler for Color

If you’ve ever taken an art class you should have some fundamental knowledge about primary and secondary colors and how they work together. But even if you haven’t, there are great tools available to assist you with choosing the right palette for your project. Allow me to walk you through one of my favorites.

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Quick Tips for Earning E-Commerce Trust

Here at Dowitcher Designs we’ve helped a number of clients take their businesses online. And from experience I can tell you that one of the most important elements of e-commerce is establishing credibility.

Without credibility, you may as well close up shop. Customers who make purchases online are savvy enough not to share [...]

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