There is an abundance of social media advertising options and if you’re lacking experience, the whole process can feel like a trip to the moon. Marketing automation software company Marketo created a fun infographic that explains various ways you might use paid advertising on a few of the major social media platforms like Facebook, Twitter, and Instagram.read more
How many emails do you get a day to your personal email? I’m willing to bet the answer is “too many.” That’s part of what has contributed to the spammy reputation email marketing has. Many folks over the years have said that email marketing’s days were numbered, that it would soon become a dated technology. Despite those naysayers, email marketing is not dead. It is still one of the most effective methods for reaching and engaging target audiences and remains the backbone of digital marketing.read more
Calling all language lovers! In case you missed it, Merriam-Webster added over 1,000 new words to the dictionary. Some have been around for decades and others are the result of newer technologies. Here’s a look at my favorites.read more
Web design trends come and go. From the emergence of flat design to the rampant use of GIFs, we’ve seen it all. As 2017 progresses, what are bound to be some important web design trends?read more
Rebranding is often a huge, dreaded task. But if your organization has outgrown its identity and needs to modernize, then it’s time for some level of rebranding. Plus, I’m here to tell you once and for all that rebranding doesn’t have to be painful. In fact, building a brand and a whole new identity should be fun! But when, why, and how do we do this? Keep reading for a few rebranding considerations to kick off the process.read more
Social media is a great way to connect with your target audience and have conversations with people from every corner of the world. But not everyone who visits your social media pages will speak the same language as you or even relate to your region’s hot topics. If your company is operating multi-nationally, creating a global social media presence is worth implementing. Let’s discuss the key factors in going global on social.read more
In between making business plans for the rest of the year, getting budgets approved, and juggling all your daily tasks, take the time to brush off the cobwebs of your social media accounts by making necessary updates.
Here are five quick and easy things to do to freshen up your social profiles for 2017.read more
Highly converting landing pages are always beneficial. Easily improve your underperforming landing pages by fixing certain flaws with these six tips.read more
The vast majority of people use social media to talk about companies; from celebrities to neighbors to your mom, people take to social to discuss a newly discovered yoga clothing company or their favorite local produce delivery service. However there is a great difference in the way different generations do this. Millenials to baby boomers – it varies widely how people of different ages might create, consume, and share user-generated content.read more
In less than 20 years, Netflix has become the largest streaming media provider, with more than 86 million subscribers in over 190 countries and valued around $40 billion.
Behind the world’s leading online TV network are clearly some savvy marketers who have a lot to teach other content professionals.
Just what are the folks over at Netflix doing right? Here are five ideas to keep in mind as you move forward with your own content marketing plan.read more
What things should marketers be doing, if they’re not already, in 2017?
I happened upon this infographic that lists 10 social media resolutions to help you stay on track in the new year.read more
No matter what your plans are for the new year, we think you should build in some time for a vacation (if you haven’t already). Taking a little time away from the office is a good way to kick off any resolutions you may have.read more
I’m always curious to read predictions for the coming year, and even more curious to later return to those types of posts to see what happened (and what didn’t). ‘Tis the season for a little future-facing hypothesizing, so I’m adding to the fun with some thoughts of what to expect in the digital realm in 2017.read more
It’s the season of giving and a well-crafted fundraising appeal is integral to any non-profit organization’s end-of-the-year development strategy. With this in mind, Dowitcher Designs Graphic Designer Gina has outlined a few strategies and tips that will aid you in creating a powerful ask that brings in more money for your organization.read more
Don’t look now but 2016 is almost over. (Many, I’m sure, are not sad to see it over.) As a new year fast approaches let’s take the time to reflect on the past twelve months. Looking back, what were the top trends dominating the marketing arena?read more
In SEO, links build a page’s authority and improves its SEO value. Link building can be a daunting task. One simple way to add value to your website or pages is through internal link building.read more
We may all think we understand the basics of marketing strategy but what motivates the decisions of a modern marketer?read more