Demystifying Content Marketing

Quick, want to scare someone? Leap out from behind a bush and shout “MARKETING!” at them.

Sure, the surprise is the scariest part, but “marketing” could be a close second. For many people the word conjures up visions of greedy magicians performing sleights of hand to fool you into buying something. But tack on “content” in front of “marketing” and the vision gets murkier. Content marketing? What is that… like trying to get people to buy stuff on Facebook or something?

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What Facebook’s New Prioritize Feature Means For Brands

When it comes to your news feed, Facebook’s attitude has long been on the patronizing side. We know what’s best, dear. Now run along and watch this video we chose for you.

To be fair, this approach wasn’t without merit. There’s a ton of content circulating in the average news feed, and [...]

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Is Your Low-Contrast Design Costing You Clients?

Web design trends come and go.

Do you remember the 2000s, when websites were textural? Backgrounds looked like torn paper in a scrapbook. Text tended to be blocky and bold. Call-to-action buttons were so glossy they looked wet. Drop shadows erupted in every direction, trying desperately to make graphic elements pop up off the page.

A few years ago, designers decided that look was over, so they ran in the opposite direction.

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Boost Your Organic Reach on Facebook

I’m a stickler for good grammar and spelling. Perhaps to a fault — but there’s no wrong in doing things correctly. And that goes double if you’re representing your business.

That’s why I was initially reluctant to share this infographic on Facebook engagement [...]

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Meet our Girls Inc Extern, Tahis!

We are thrilled to welcome an extern through Girls Inc Eureka! program again this summer! This year we are lucky enough to welcome Tahis Alcantar to our team.

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Feeling Blue: To Design or Not to Design With Blue

color-blue

Is it that blue’s popularity makes the color a safe choice? Or is it clichéd to use blue in your design or branding?

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Nine is Fine: Dowitcher Designs Celebrates a Birthday

Eight was great. But we’re happy to report that nine is mighty fine.

Today Dowitcher Designs is celebrating our ninth birthday!

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Dowitcher Celebrates Newly Minted MBA: Congrats, Amber!

You know what they say: the early bird catches the, er, degree?

We’re proud and excited to announce that this week our intrepid CEO Amber Wallace earned a master’s in business administration from UC Irvine’s Paul Merage School of Business!

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How The Onion Gets You to Click on Ads

While we’re on the topic of native advertising, here’s something I didn’t know until now: The Onion does native advertising, too.

And it does it pretty well.

For those who don’t know, The Onion is an entertainment media company that deals in satirized news. In other words, don’t believe what you read on The Onion, unless you want to believe that hockey fans were treated to a rare sight of a zamboni giving birth.

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Tech Trends: Favorite Devices and Services for Young and Old

Can I tell you a personal story?

In 1985 my dad scrimped and saved to buy a VCR, which was the hot new home entertainment gadget at the time. After he bought one, he saved up to buy another so that he could play movies on one and record them on the other.

(Don’t tell the FCC!)

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