Dowitcher Blog

How to Pick Better Images for Social

Across the board, visual media performs better than text. That much is clear. On Facebook, for example, images see 2.3x more engagement than their text counterparts. On Instagram, over 91% of posts are photos. Tweets with images are 150% more likely to get retweets than text-only tweets and receive 18% more clicks than tweets without images. And LinkedIn posts with images receive 200% more engagement than images with only text. (Sources: AdWeek, SocialPilot.)

Keep reading for tips on creating more effective social media images.

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Microsites and Landing Pages: Which is right for you?

Some folks consider landing pages and microsites as interchangeable, but that’s likely because they aren’t fully aware of the differences or functionalities. There are similarities, of course. Both landing pages and microsites are smaller than a traditional website, created for short-term use, and made for a specific marketing campaign.

Which is right for you? In this blog we consider the various pros and cons of landing pages and microsites.

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Building a Brand Personality

Marketers often talk about developing a “voice.” Cultivating a brand personality is one of the best things a company can do to attract – and keep – their ideal customer. One of the best ways to grow that brand personality is through social media. However, growing a true and loyal following – building a strong brand voice – is more than just getting fans or followers on Facebook, Instagram, and Twitter.

Let’s break it down.

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Tips on Outsourcing to an Agency

Looking to grow your team and keep your marketing efforts going strong? Outsourcing might be the key. We've discussed three ways to expand your marketing team here on the Dowitcher blog before and now we're going to dive a little deeper into how you know it's time to...

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Standouts from Disrupt SF 2018

  Conferences are a crazy flood of news and tech updates and speakers and networking and...whew, I'm tired just thinking about it. But some amazing things come out of them. Here's the run down on four standouts from Techcrunch Disrupt SF 2018. I didn't attend myself...

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Budget Planning for 2019

Ah, budgets. The topic everybody loves to talk about. No? Just me? Well, 2018 is quickly coming to a close and today we're going to dive into planning your marketing budget for next year. "How much should be spent on marketing?" "What's the average marketing budget?"...

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Quickly Lose Extra Website Weight

There are a number of website metrics that you should be concerned with but page weight is an important factor to consider because it contributes to page speed. And sure, the internet is getting faster. Browser technology, caching, and faster networks all contribute to making the world wide web faster for users. But that doesn’t mean you should let your website put on extra fat!

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