Dowitcher Blog

Embrace the Emoji as a Viable Marketing Tool

Emojis have fully integrated themselves into digital culture, especially among teens and young adults. The little icons serve as a way to insert personality and bring a human element in branding messages. By using emotions to express emotions and thoughts, your brand can increase conversions and engagement.

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Foregone Formats

I came across an article last week that cited playlists are on the rise. Using the 25th anniversary of Nirvana’s “Nevermind” album, the author then went on to question the necessity of a whole album. I am unabashedly a Kurt Cobain fan so this... read more

Social Media Platforms’ New Mindset

A few things in the news I read recently got me thinking: Have we completely grown beyond “social media”?

Companies like Snapchat are certainly trying to shed the label. The ‘don’t-call-me-a-social-media-company’ company has dropped the “chat” and is now Snap Inc. The launching of video-recording sunglasses called Spectacles also places Snap firmly in the camera company column.

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Successful Content Marketing Strategy Checklist

Does your brand have a documented content marketing strategy? Done right, content marketing drives conversions and can generate leads up to three times more than traditional marketing. But what are the essential steps to a successful content marketing strategy? What makes content great and how do you integrate it into your overall marketing strategy? Planning, writing, editing, and distributing are only the bare bones of a content strategy.

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Long-Form Content: Rankings Booster or Time Waster?

For a long time, short pithy blogs with concise little introductions and a link to another page were all the rage. But then along came long-form content.

It only takes 500 words for a search engine to notice your content. So what exactly qualifies something as “long-form”? And what value does such content really have?

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Revisiting Internet Relics, Part Two

We’ve come a long way since the early days of the World Wide Web. But over the last 20 years of advances, a lot of trends and services got left by the wayside. I thought it would be fun to look back on the things that used to be such an important part of our lives — until bigger, better things came along, that is.

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Talk About Type with These Helpful Terms

Most of us know whether we like — or hate — a font, but we don’t know why. Could it be those curly things on the ends? What about the way it leans, or whether the edges are rounded or sharp?

When it comes to typography, most folks can’t tell an arc from an arm. Which is just fine — after all, most of us don’t spend more than five minutes in a lifetime picking out fonts.

But if you’re picking out new typefaces for your brand, you’re going to be spending a lot more than five minutes looking at them. What’s more, you’re going to need to talk about them, and it helps to actually have a common language for what you and your team are looking at.

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The ABCs of A/B Testing

You may have read the phrase “A/B testing” numerous times before and simply glossed over it. Or perhaps it’s a strategy that you implement on a daily basis. Either way, it never hurts to have a refresher course on the basic fundamentals: what A/B is, what the benefits are, and a few common mistakes.

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What’s In The [Ad] Forecast?

It’s *officially* fall which means your company is winding down any summer marketing campaigns and turning towards the holiday-side of things. But what medium should you concentrate on? Where is your time and money best spent? It might not be just sunshine and palm trees ahead – for the advertising and marketing world that is. Let’s take a quick look at the forecast, shall we?, and see just what lies ahead for us.

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Revisiting Internet Relics, Part One

As you might know, we at Dowitcher Designs recently celebrated our 10-year birthday. That means we’re about half as old as the World Wide Web — well, since it first became popular in the mid-90s, that is. The web has shaped so much of what we do, from the office to our homes. So in honor of just how far we’ve come, let’s don our flannel shirts, click to open our mental browsers, and take a little trip down virtual memory lane, shall we?

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If a Site Isn’t Ad-Blocker Friendly, More Consumers Would Choose Their Ad Blocker Over Site Access [New Data]

Let’s face it: People hate ads. Hubspot’s State of Inbound 2016 shows that more often than not consumers choose their ad blocker over access to a website. The question up for debate is how can publishers and content creators bring in revenue without creating an ad experience that is disruptive, annoying and causes consumers to download ad blockers.

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How to Lose that Website Weight Fast!

Well, once again summer is over. The days are getting shorter, the nights a bit chillier. Soon, all you’ll feel like doing is curling up on the couch with a stack of blankets and a stash of treats.

But with the indulgent holidays on the horizon, now seems like a good time to remind you to watch your weight.

Your website weight, that is. Here are six steps to a smaller website.

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iPhone Screen UX

It’s a familiar story: you step out of the car and your cellphone immediately falls out of your pocket. Time freezes and you swear your heart stops in that instant. You know, even before the phone hits the ground, that the screen will be cracked, scratched, or completely shattered. Why? Because, like millions of people worldwide, you own an iPhone. And the iPhone screens always break. Why, Apple, why?

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How Google Is Turning Virtual Reality Into Current Reality

We all know that video is the next big thing. But Google is already on to the next next big thing. And they’re betting that thing is going to be virtual reality.

Virtual reality is, of course, a technology that simulates how we experience the world from inside our bodies. Viewing photos and watching videos can be deeply engaging, but there’s still a distinct sense of physical separation from the images we see. Through 3D visual renderings, sounds, and other tactile sensations, virtual reality strives to create the fully immersive experience of being somewhere else entirely.

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Cracking the Blogosphere

You know maintaining a blog is something you need to do but it can be painful as not all of us are born writers. What with every other person online making claims of being a ‘marketing guru’ or ‘blog expert’ it can be difficult to know where to start and who to trust. You have to weed through a lot of duds before reading anything of substance or remotely insightful. But when you do find a nugget of gold, it can be truly helpful in creating a successful blog.

Here are a few things that have stood out to me over the course of time and research…

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