What is SEO, anyway? SEO stands for Search Engine Optimization. SEO is a web marketing tactic that’s applied for the purpose of increasing the visibility of one’s website in search engine results. Long story short, the goal is to be one of the first websites that potential customers lay eyes on as they scour the [...]
There are few things I like better than a good hike or a challenging yet rewarding backpacking trip. So it’s no big surprise that I’ve been an REI member for many years.
This year’s State of Inbound report shows us that even outbound marketers are beginning to see how ‘overrated’ outbound marketing techniques are in today’s marketplace.
Forget Spanish or Chinese. It would seem one of the most important “languages” to become fluent in today is Emoji.
Yes, calling emoji a language is a stretch, seeing as how it doesn’t have any words, and no one can actually speak it. On the other hand, you’ll never need to worry about taking lessons or studying — if you can understand a picture you can “read” an emoji.
One type of email that is easy for marketers to overlook—because they seem so generic—are welcome emails.