Dowitcher Blog

Tips for Creating the Best Visual Content

If you’ve been a marketer for longer than a minute, you know that the more visual your content is, the better.
But what a lot of folks don’t know is where to go to get that visual content, and how to best present it. And that’s okay — marketers aren’t designers by trade. Fortunately, there are a lot of tools and tips out there to help you make good visuals faster and easier. QuickSprout was kind enough to put some of these together in their Ultimate Guide to Creating Visually Appealing Content.

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Happy Internaut Day!

August 23, 2016, marks the 25th year since the World Wide Web was opened to the public, I had to pause and look more into Internaut Day. To mark the anniversary, people all over the world are thanking Tim Berners-Lee for the role he played in making the Internet what it is today.

Imagine, for a second, what the world would be like without the Internet…

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Multiple Screens and How We Use Them

Screen usage is on the rise, and that’s no surprise. Consumer behavior around screens has evolved so drastically in the past few years that it can be hard to wrap your brain around it.

The typical multiscreen users consumes nearly seven hours of screen media every day. For marketers, knowing when, why, and how consumers are using screens helps you better connect with them.

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Ephemeral Social Trends

Instagram released Stories on August 2 and at first glance it is exactly like Snapchat’s Stories. It lets users post photos and video throughout the day and at the end of that day, the images disappear. To be honest, it looked the same as Snapchat at second and third glance, too. But after using Instagram’s version a few times, it’s clear that while it features many of the same principles, the user experience (UX) is different. In my opinion, the interface and clean design are easier to understand and are more aesthetically pleasing.

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Myth Busters: SEO Edition

Everything in the digital landscape changes rapidly. Search engine marketing is no exception. In fact, it just might be the fastest-changing area, what with new trends and new product releases every week.

Are you new to the complicated world of SEO? Here are some ideas you might not be familiar with, a few common myths, and [today’s] best practices.

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Bye-bye, Buy Button? Dynamic Ads are Winning Social Revenue

Wasn’t it just a year ago that we kept hearing folks in-the-know confidently dismiss Facebook as “dead?”

Well, for a social media network that had supposedly flatlined, it sure is showing strong vital signs.

And what helped resuscitate the social giant was, in part, dynamic product ads. But why have dynamic ads taken off while the buy button has floundered?

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The Nonprofit’s Guide to Picking the Right WordPress Theme

If you’re running a nonprofit, you don’t have time to also be the dedicated web designer and developer. Which is why WordPress themes are a popular solution to a full custom website — the powerful software takes care of all the coding and the themes give you a structured design which you can tailor to your organization’s existing branding.

But because there are so many themes to choose from — we’re talking literally thousands — it can quickly get overwhelming. That’s why I’m here to walk you through the selection process with some tips I’ve gleaned from working with WordPress over the years.

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What We Do in 60 Seconds on the Internet

They say a lot happens in a New York minute. But a minute spent on the internet? That’s when things really get crazy.

Business data solutions company Domo recently pulled public information from social media, retail websites, analytics tools, and media companies to find the average number of web interactions that occur inside just 60 seconds — and the results are revealing.

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Turn Your Email Signature into a Free Marketing Tool

Most of us are wise enough to know that ‘Sent from my iPhone’ is not a valid email signature.

But then again, most of us simply list our contact information in our signatures and never give it a second thought.

Well, I’m here to give you a second thought. Because the space at the bottom of your emails can be more than just a place to put your phone number and your website — it can be a smart marketing tool.

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Before You Open Another Social Account, Read This Checklist

We talk about social here a lot. It’s hard not to, because it makes up such a huge part of our marketing world.

But that world changes so fast! It always seems like just as soon as you’ve gotten into a groove with your social strategy, a brand new social app shows up. Suddenly, everyone’s talking and blogging about how cool and exciting it is, and you’re wondering if your brand is getting left behind.

Let’s call it Social Media Marketer’s Fear Of Missing Out (SMMFOMO). And now that we have an official diagnosis, it’s time to talk about the cure.

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Pokémon GO: A New Marketing Tool or Short-Lived Fad?

Pokémon fever is once again gripping people worldwide as the beloved 1990s game comes to life for millions of smartphone users.

Pokémon GO is a dream come true for millions of people. And it’s proving to be a savvy marketing opportunity for firms, big and small. Here are a few lessons to be learned from the latest craze sweeping the globe.

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How Content Hackers Win Marketing

Everything is hackable these days.

You can hack your office, hack your home, and hack your life. There are car hacks, hat hacks, dad hacks, and relationship hacks.

So when I saw this infographic from CoSchedule on “content hacking,” I admit I rolled my eyes a bit. But the more I read, the more intrigued I became.

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