In SEO, links build a page’s authority and improves its SEO value. Link building can be a daunting task. One simple way to add value to your website or pages is through internal link building.read more
We may all think we understand the basics of marketing strategy but what motivates the decisions of a modern marketer?read more
If you aren’t resharing content you’re hurting both yourself and those who didn’t get to see it the first time around. Don’t limit the potential of that great piece of content you put so much time, effort, and money into by only promoting it once.read more
Last year REI did something some retailers thought was crazy, and some marketers thought was brilliant: they decided to close their stores (and online fulfillment) on Black Friday, give employees a paid day off, and encourage everyone to get outside.
The #OptOutside campaign started a movement bigger than the outdoor retailer and proceeded to win not only good will but a boatload of advertising awards.
So in 2016 we expected to see a revisit of the #OptOutside campaign, and we haven’t been disappointed. This year REI asked, “Will You Go Out With Us?” and more than 300 partners said yes.read more
Storytelling is a major part of getting people to learn about your brand’s story. Don’t get stuck in a rut of only sharing content in one way. Try these techniques to help people connect with your brand.read more
Do you spend a lot of time writing blog posts, optimizing them for pertinent keywords, promoting them on social media and still don’t see the traffic, comments, likes/shares you’d like to see? Here are a few content marketing tips and strategies to help make your business blog the best it can be.read more
With #GivingTuesday on November 29, 2016, we’ve got a little more than two weeks to either put the finishing touches on a campaign, or put together some quick ideas on how to leverage what’s become a big day of fundraising.read more
The marketing industry is chock full of jargon with new buzzwords popping up every month. So what are the fundamental marketing terms and definitions? What are the words and topics marketers cannot live without?read more
The holiday season accounts for a huge portion of annual sales for many brands. People start their holiday shopping early so it’s time to ramp up your marketing. Let’s dive into a few key elements of running a successful holiday marketing campaign and explore tips to get you started.read more
Halloween is a great time for brands to get creative and a little creepy! Here’s my run down of 13 spookily effective advertising campaigns.read more
Emojis have fully integrated themselves into digital culture, especially among teens and young adults. The little icons serve as a way to insert personality and bring a human element in branding messages. By using emotions to express emotions and thoughts, your brand can increase conversions and engagement.read more
A few things in the news I read recently got me thinking: Have we completely grown beyond “social media”?
Companies like Snapchat are certainly trying to shed the label. The ‘don’t-call-me-a-social-media-company’ company has dropped the “chat” and is now Snap Inc. The launching of video-recording sunglasses called Spectacles also places Snap firmly in the camera company column.read more
Does your brand have a documented content marketing strategy? Done right, content marketing drives conversions and can generate leads up to three times more than traditional marketing. But what are the essential steps to a successful content marketing strategy? What makes content great and how do you integrate it into your overall marketing strategy? Planning, writing, editing, and distributing are only the bare bones of a content strategy.read more
For a long time, short pithy blogs with concise little introductions and a link to another page were all the rage. But then along came long-form content.
It only takes 500 words for a search engine to notice your content. So what exactly qualifies something as “long-form”? And what value does such content really have?read more
“Programmatic native advertising.” Say that five times fast!
Sure, it’s a mouthful to say but what exactly is programmatic native advertising and how is it changing the digital marketing game?
We’ve come a long way since the early days of the World Wide Web. But over the last 20 years of advances, a lot of trends and services got left by the wayside. I thought it would be fun to look back on the things that used to be such an important part of our lives — until bigger, better things came along, that is.read more