This year’s State of Inbound report shows us that even outbound marketers are beginning to see how ‘overrated’ outbound marketing techniques are in today’s marketplace.
Forget Spanish or Chinese. It would seem one of the most important “languages” to become fluent in today is Emoji.
Yes, calling emoji a language is a stretch, seeing as how it doesn’t have any words, and no one can actually speak it. On the other hand, you’ll never need to worry about taking lessons or studying — if you can understand a picture you can “read” an emoji.
One type of email that is easy for marketers to overlook—because they seem so generic—are welcome emails.
I’m generally a pretty relaxed person. That is, until something stands between me and the thing I want to do on the internet.
Say, when I’m trying to watch a video and a commercial plays first. Or when I accidentally mouse over a link or banner and get a flyout marquee covering most of the content. Or when the whole window dims to reveal a pop-up ad, forcing me to frantically search for and click the tiny “X” so I can (finally!) go back to what I was doing.
Video has steadily been on the rise for the last few years. But in the next few years you can expect a virtual explosion.
You already understand that a key part of marketing your business is highlighting its key benefits.
But a bulleted list of benefits alone doesn’t sell anything. What sells is positioning yourself as the right choice. What sells is the promise that your business holds more inherent value than your competition does.