Dowitcher Blog

Women’s History Month: Wise Words from Trailblazers

Since the first observance in 1911, people worldwide celebrate International Women’s Day on March 8. In the U.S., the entire month of March is dedicated to women’s history. And while the Dowitcher gals certainly don’t need a national holiday to entice us to celebrate all the incredible, strong, and talented women in our lives, we’re glad that March is known as Women’s History Month because it gave us a reason to compile a short list of amazing and inspirational women. Keep reading to learn more!

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Increase Email Conversions with Segmentation and Personalization

Email marketing has changed dramatically since the early days of the Internet, when all we had access to was 1990-era AOL. It is no longer about how many emails were sent to how many subscribers; e-blast techniques are passé. Today’s email marketer knows the power of segmentation and personalization. Why? Because the focus is on quality. And segmentation and personalization are two, er, qualities that increase the value and authenticity of an email campaign.

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Implementing Your 2017 Marketing Campaign

There are many benefits of creating a marketing plan but just as important is turning that plan into marketing campaigns that work to drive revenue or achieve certain business marketing goals. To implement your marketing campaigns, you need a system and a strategy in place.

Whether you are launching an email marketing campaign, a lead generation campaign, an awareness or a content marketing campaign, each needs to have its own marketing plan in place, full of action items that will drive the campaign.

What resources are needed to run a successful marketing campaign and how do you execute it? I’ve narrowed it down to four main steps (with a few subcategories, of course).

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Essential Steps of a 2017 Marketing Plan

The beginning of any year is a great time to set up the foundational elements of your marketing strategy and revisit certain pieces, editing your marketing plan as necessary.

Marketing activities necessitate careful planning and understanding of all facets of the project. Your marketing plan will be the step-by-step process focusing on campaign execution. Here are a few tips and tricks to get you on the right marketing pathway.

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The Return of an Icon: Nokia 3310 Makes a Comeback

Do you remember “Snake”? If you’re under 20 you probably missed out on playing the popular cell phone game. For those who wasted countless hours playing the game, you’re in for a treat: the phone that made the game famous is coming back. Those of us who were lucky enough to experience the glory that was the Nokia 3310 can rejoice – it’s making a comeback at the 2017 Mobile World Congress in Barcelona at the end of the month.

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7 Reasons Not to Overlook the Power of Email Marketing

How many emails do you get a day to your personal email? I’m willing to bet the answer is “too many.” That’s part of what has contributed to the spammy reputation email marketing has. Many folks over the years have said that email marketing’s days were numbered, that it would soon become a dated technology. Despite those naysayers, email marketing is not dead. It is still one of the most effective methods for reaching and engaging target audiences and remains the backbone of digital marketing.

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Questions to Kick Off a Rebranding

Rebranding is often a huge, dreaded task. But if your organization has outgrown its identity and needs to modernize, then it’s time for some level of rebranding. Plus, I’m here to tell you once and for all that rebranding doesn’t have to be painful. In fact, building a brand and a whole new identity should be fun! But when, why, and how do we do this? Keep reading for a few rebranding considerations to kick off the process.

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New Year, New Social Media Presence!

In between making business plans for the rest of the year, getting budgets approved, and juggling all your daily tasks, take the time to brush off the cobwebs of your social media accounts by making necessary updates.

Here are five quick and easy things to do to freshen up your social profiles for 2017.

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Generation Gap: How People of Different Ages View User-Generated Content

The vast majority of people use social media to talk about companies; from celebrities to neighbors to your mom, people take to social to discuss a newly discovered yoga clothing company or their favorite local produce delivery service. However there is a great difference in the way different generations do this. Millenials to baby boomers – it varies widely how people of different ages might create, consume, and share user-generated content.

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5 Ways Netflix is Winning at Content Marketing

In less than 20 years, Netflix has become the largest streaming media provider, with more than 86 million subscribers in over 190 countries and valued around $40 billion.

Behind the world’s leading online TV network are clearly some savvy marketers who have a lot to teach other content professionals.

Just what are the folks over at Netflix doing right? Here are five ideas to keep in mind as you move forward with your own content marketing plan.

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