Inbound marketing is widely considered the best strategy choice for B2B or B2C companies because it is consumer driven, content rich, timely, and solution based. Inbound marketing brings relevant prospects in by putting out the information that they are looking for.
What does it take to run a successful inbound marketing campaign? Creative experiments, forward thinking concepts, and an openness to learning new technologies and tools.
Here are six steps to running future successful inbound marketing campaigns.
Social media cannot be ignored and should be an integral part of your brand’s marketing strategy. According to HubSpot, 92% of marketers say social media is important to their business.
That doesn’t change the fact that social media management can be overwhelming. It can also be quite a struggle to find your voice on social. With so many changing pieces to the social landscape, I get it. When should you publish content? How frequently do you post? Will you be able to measure ROI well? Um, what exactly should you even post?
Technology exists for automating the process and posting the same content to multiple social channels but you really should not be posting the same messages to every single network. Different platforms have different audiences who want to see different things, after all. There are different peak times and varying character limits. And each social platform requires a different writing style. Keep reading for a guide on composing text for Facebook, Instagram, Twitter, and LinkedIn.read more
If you’re not taking part in the video marketing game yet, why not?
Perhaps you think you lack the resources or knowledge to create videos that will captivate and engage audiences. Good news on that front: as video content continues to grow in popularity, so do the tools and resources available to learn all about video marketing. Here are the ins and outs of six different online video marketing resources (plus a few bonus tools).read more
The Stories format is currently dominating social media. Remember just a year ago when you would only have seen it on Snapchat? Now, if you use social, you can’t escape it. Instagram copied Snapchat. Facebook copied Instagram copying Snapchat. Beyond those big players,Stories-like products include Apple Clips, Medium Series, and Twitter Moments. And now we’re run down with too many options, left wondering which of the Stories we should worry about managing. How did we get to this point and how do we navigate the new(ish) social media landscape?read more
As a marketer, I’m always on the lookout for new techniques and ideas to enhance my marketing efforts. Today, I’m here to talk about why I’m a big proponent of integrated marketing and how it is a fundamental marketing strategy for delivering cross-channel messages to consumers.read more
Marketers are beginning to pay more attention to GIFs. You know, those short looping videos that are literally everywhere on social. Warc reports that marketers are assessing their potential, trying to determine how best to turn them into ad dollars.read more
There has been a major shift in consumption behaviour, so why not merge the two – TV + social – into one? The larger platforms already have. Google has a new YouTube viewing experiences. Twitter emphasizes live-streamed content. Snap has a deal with VICE for original Snapchat programming.
But of them all, Facebook is probably the best suited to become the forerunner of the whole social TV phenomenon.read more
1970: Apollo 13, the last Beatles album Let It Be, Vietnam War protests, the deaths of Jimi Hendrix and Janis Joplin, and the first Earth Day celebration.
Earth Day has a special significance to us Santa Barbarans.read more
If your company wants to compete on inbound marketing techniques, then you should perform competitor analysis. A deep dive into your competitors’ strengths and weaknesses will help revamp your own content strategy. You’ll be able to see what opportunities exist for outperforming your competitors and be able to identify where more time and resources need to be directed. Analyzing your competitors and gaining insights into their online marketing efforts and SEO strategies will help you catch up to and surpass them.read more
Many people don’t deal with the nitty gritty and prefer to leave the technical stuff to others (we’re geeky and proud of it) but understanding the basics of what web hosting is is important. You should eventually be able to answer questions such as, “Do you want shared or VPS hosting? Do you want a CDN?”
So let’s dive into some web hosting basics that will help you understand what it’s all about, how it impacts your website’s performance, and how it can influence the user experience.read more
Is Mastodon the new social network that could replace flailing Twitter? The new open-source platform looks and feels like Twitter except that users can post 500 character statuses and make posts private. Find out more about Mastodon, how to use, and if I think it will survive, in this blog.read more
Pepsi tried advertising to the younger, polarized audience but it did so spectacularly wrong. By attempting to use protest imagery to sell soda, the company trivialized Black Lives Matter and other movements that have brought protesters to the streets in recent years. What can marketers learn from this tone-deaf debacle?read more
Have you been on LinkedIn recently? You may have noticed that there’s been a bit of change on the platform. New developments in the past six months or so have resulted in the site looking very different from its 2003 self.read more
Personas, they help get the right messaging to the right people. For some, creating personas may seem like unnecessary busy work. Past experiences tell me that’s not the case; creating personas is a crucial step that will save many a headache further down the marketing road and inform other important decisions. Maybe your team has created personas but ignores them? They’re easy to dismiss but catastrophic to your business if you do.
So how do you create buyer personas?read more
You thought you had all the emoji you’d ever need to properly communicate, didn’t you? Well, you were wrong. Sixty-nine more emoji (plus skin tone variations) are coming your way this summer! Earlier this week, Unicode, who is responsible for approving and standardizing emoji worldwide, published the final list of emoji that will be in the Unicode 10 release this June.read more
What are the legal ramifications for when someone rips off an entire blog post or article? Hopefully you never have to find out but let’s dive into just what a copyright is and how something like fair use plays into copyright laws and image use.read more
Since the first observance in 1911, people worldwide celebrate International Women’s Day on March 8. In the U.S., the entire month of March is dedicated to women’s history. And while the Dowitcher gals certainly don’t need a national holiday to entice us to celebrate all the incredible, strong, and talented women in our lives, we’re glad that March is known as Women’s History Month because it gave us a reason to compile a short list of amazing and inspirational women. Keep reading to learn more!read more