Design is not solely about creating pretty things but also about effectively communicating the right message to the audience. To successfully communicate visually, designers consider three main things: typography, hierarchy, and color. Designers must ensure the font...read more
Many companies try to keep work internal, hiring new employees to fill positions rather than outsourcing the work. People often think of outsourcing as relocating functions overseas but it can also be done locally to maximize growth potential and efficiency....read more
The purpose of a brand style guide is ensure that contributors can create content in a clear way that reflects the brand’s style. Cohesion is important because it establishes a strong brand voice that will resonate with your target audience and build brand awareness. Keep reading to find out the many ways having a style guide will help your brand and what to do if you don’t have one!read more
It’s the most wonderful time of the year. For giving, that is. And you want to plan for your nonprofit organization to take full advantage of year-end giving. The best way to craft a winning year end appeal campaign is to start planning early, to give yourself time to create ideas, develop assets, and have a plan ready to go. Then by the time you hit the season, it’s all execution, measurement, a little adaptation if needed, and hopefully a lot of success.
Whether this is simply a refresher or you’re new to this process, here are a few key steps to plan your nonprofit’s end of year giving.read more
A well-designed contact form will collect information from site visitors effortlessly – directly through your web page. (Rather than someone having to hunt down the correct email address and login to their email account to send a message.) Social media is, arguably, the easiest way to connect with your audience but it’s not always the best form of communication. Contact forms are important because they open that communication channel and are a convenient method for prospects to approach you- even in your off hours.read more
Content marketing has never been more important but there are many challenges that make it rather difficult to carry out in today's media landscape. Let's look at some things that might be keeping you up at night - and, more importantly - how to overcome them....read more
Thinking of creating a sub-brand for your non-profit or higher ed organization? Start off by establishing the goal of your sub-brand, then decide on each of your brand elements from there. You’ve got this!read more
Before you know it, Giving Tuesday will be here. It’s never too early to start thinking about how your non-profit organization can participate.read more
Q2 is coming to a close! This is a perfect time to take a look at what your organization has achieved in the first half of the year and assess whether changes need to be made for the second half of 2018.read more
If you’re trying to expand your business and reach more consumers, one great tactic is creating a sub-brand. Unsure what a sub-brand is? Essentially, it’s a subsidiary or a secondary brand that “branches off” from a main brand.read more
What do you do when your company is in all the headlines for all the wrong reasons? For many large corporations, launching apology campaigns is the way to go. But regaining trust after a crisis can be costly. Brands like Facebook, Uber, and Wells Fargo are spending millions on advertising aimed to win back consumers’ trust.read more
The social landscape moves at an alarming pace. Let me get you up to speed with what’s happening in the world of social media, including updates and new features from Snapchat, Facebook, and Instagram.read more
Marketers face too many challenges for one blog post! Even after finding a strategy that works for your company, success isn't guaranteed, as we face innovation and competition constantly. Go check out the first part of this series to brush up on other common B2B...read more
Many things contribute to the success of an event but creating a hashtag for attendees to use is a simple technique for building engagement, creating excitement, and encouraging conversations.read more
To generate revenue, we drive website traffic, convert traffic into leads, and then turn those leads into customers. Marketing automation is super impactful in the last two stages of that process – conversion and closure.
Marketing automation is not a cure-all for your communications. It doesn’t do everything for you but it is a great tool for amplifying the marketing tactics you have in place. If your marketing team is already creating valuable content and generating traffic but is simply overwhelmed with leads, then your company is ready for automation.read more
Each year, in what can only be called a labor of love, Scott Brinker releases the Marketing Technology Landscape Supergraphic. Last time we shared it, there were only about 1000 charted solutions....this year? A whopping 6,829 marketing technology (aka martech)...read more
Things have been rolling along with your project and all of a sudden your agency says your latest request is out of scope.
You might have known that the request was a bit more than usual, or you might think it’s completely within scope (and then you’re probably frustrated). It depends on your project, the request, your relationship with the agency, and maybe how your day’s going.
A change order can sound ominous or routine, depending on your perspective. Used correctly, they can be very useful for both the client and the agency.
Last year, HubSpot reported in their annual State of Inbound report that the biggest challenge for marketers is generating traffic and leads. Marketers also struggle with proving ROI and securing budget. Basically, marketers face a wide array of challenges, daily -...read more