Is Facebook still as entrenched in people daily routines as it was many years ago? Where else are teens spending their time? Many new networks have risen to the challenge in that time so let’s take a look at where they stand today.read more
This year, in celebration of #GivingTuesday, Facebook and the Bill & Melinda Gates Foundation have partnered to support nationwide nonprofits.read more
Have you heard about the latest Halloween trend? I’m talking about NO-CARVE PUMPKINS. And I am here for it.read more
Want execs to be on board with your marketing efforts? Need your budget approved? Then demonstrate how you are contributing to the bigger business goals and show how your social media tactics are paying off.
Let’s dive into the challenges of proving social ROI and steps to take to overcome them.read more
A strong SEO strategy will help generate more business leads and get your brand found by prospective customers and clients. But, as we know, competition on the interwebs is fierce and many brands are contending for that same spot.
What are you to do if you’re unfamiliar with the intricacies of search engine algorithms? Keep reading for more SEO tips.read more
Marketers are always on the lookout for innovative ways to capture the attention of audiences and video has increasingly become an important part of that conversation. Video is no longer a hot new marketing tactic that you should probably think about looking into. It’s here, it’s not going anywhere and it’s proven itself as a powerful way of communicating your brand’s story. Video content is very effective in building trust and explaining your value to your customers and prospects. But what about all the content writers? Or the text journalists? How do they stand to fare in the modern marketing world?read more
You thought Amazon was having a busy year, what with acquiring Whole Foods and all. Now, the retailer giant is entering the social media game with the launch of Spark, an Instagram-like shopping feed.read more
Have you ever been to a meeting that quickly descends into chaos? You sit there, wondering why you bothered showing up and whether any decisions are ever going to be made. Sound all-to-familiar? Meetings are the worst. But they do not have to beread more
Whether you’re new to the marketing game, need a fresh perspective with which to look at your marketing work, or just want to be able to explain your job to your mom, this post will help.read more
Budgets aren’t the most flexible, particularly for the self-employed. But, wait, there’s a glimmer of hope! There are many online business card services that will have you paying considerably less while still getting a creative, quality product! Why compromise when you can get the best of all worlds? Keep reading for more information on our top picks for beautiful business cards.read more
As consumers turn more and more to online channels to complete a variety of tasks, they turn to brands to provide more information. This behaviour contributes to the record-high numbers of new email subscribers reported. But click-to-open rates are on a steady decline, meaning marketers are enticing people to subscribe and open their emails but not driving engagement beyond that initial step.
Improve your email communication and increase deeper engagement with these tips and best practices.read more
We are delighted to welcome Tanya Sanchez to our team, as an extern through the Girls Inc. Eureka! program. This is our fourth year participating in this summer program and each June we just get so excited to have the extra hands and imaginative young mind around. Help us in welcoming Tanya!read more
When you are constantly creating content and posting new pieces regularly, it can feel like you have nothing to say. Or perhaps it’s just already been said. Well, it takes some digging but, I assure you, there is always something to say, you just have to find it. Sure, sometimes the words come flowing out of you and the creativity is just running rampant bur for the times when you struggle to even come up with a topic, here’s what to do.read more
Customization and personalization have the same main end goal: to create an experience tailored to a user’s interests. How will you choose to optimize your digital marketing efforts?read more