Fall in love with these Valentine’s Day marketing campaigns. They’ll melt even the coldest of hearts!read more
There’s no one answer to the question of “what’s the best time to post on social?” The not-very-helpful answer is that you want to post when the people who want your content are on your chosen platform. Different brands will find different days and times work for them. However, there is a whole lot of data out there on the best times to post on social. Bookmark this infographic for the next time you have to figure out the best times to post on social for your business.read more
In theory, influencer marketing has been around since the very beginning of social media marketing. It’s a simple idea: engage with people who are already popular and have a loyal following, then your brand and products, in turn, might become popular. Influencer marketing is all about growing your audience and leveraging the voices of visible, connected individuals.
Discover how to make the most of influencer marketing in 2018 in this blog.read more
Facebook is shaking things up again. As announced earlier this month, the social network is altering its algorithm, and the result is worrisome for marketers. Over the coming months, Facebook will be making updates to ranking criteria, with the end goal of “bringing people closer together.” Facebook users will now see more content from their friends and family and less from publishers and brands.
Most marketers know already that organic reach is dead on Facebook. Yet January 11’s unexpected announcement from Facebook sent agencies and businesses into a tailspin. Here’s what you need to know.read more
Unless everyone in your target audiences shares the same contempt for Valentine’s Day then it’d be unwise for your business to sit this day out. Between social media promotions, email marketing campaigns, and customer participation, there is a wealth of opportunities to celebrate the big day of love.read more
Video is an important content tool for growing your audience. Here’s everything you’ll need to know about YouTube, from creating a channel, to optimizing and customizing it, to uploading videos.read more
SEO is constantly changing and keeping up with evolving SEO trends can be challenging (but is a must if you want to rank). Despite more than 200 ranking factors and an ever-changing algorithm, one thing is constant — providing quality content and a great user experience. In 2018, this will certainly stay important but there are other SEO practices you should keep in mind.
Not all trends are worth following (glitter beards, anyone??). But you will definitely want to keep these emerging SEO trends in mind as you make your way through 2018.read more
It’s officially the last few days of 2017. How does the end of the year always manage to sneak up on me?
Let’s take a quick look back to see what was trending in the past twelve months.read more
In case you missed the news, Twitter recently expanded its character limit to 280, double the 140 we’ve been accustomed to. Back in September, Twitter announced it had started testing 280-character tweets, for the end goal of helping users be more expressive and engaged. In November, after the initial trial, the company rolled out expanded tweets for all users.read more
Fact: search and SEO are constantly changing. Fact: it’s really hard to keep up with all the ways technologies have changed to meet consumers’ changing behaviours. We’re here to walk you through the latest ways search has changed!read more
Are you feeling overworked, overwhelmed, on the edge of a mental breakdown? You’re probably a social media marketer. Find out our techniques for avoiding social media burnout.read more
The holidays are here! Are you ready? If you’re a fellow marketer, they’ve probably already been on your mind for months. This time of year still manages to sneak up on a lot of us, though.
I found this fun infographic from MDG Advertising I thought I’d share. It’s titled, “10 Essential Holiday Marketing Tactics for 2017.” It’s not too late to implement a few of them.read more
Is Facebook still as entrenched in people daily routines as it was many years ago? Where else are teens spending their time? Many new networks have risen to the challenge in that time so let’s take a look at where they stand today.read more
This year, in celebration of #GivingTuesday, Facebook and the Bill & Melinda Gates Foundation have partnered to support nationwide nonprofits.read more
Have you heard about the latest Halloween trend? I’m talking about NO-CARVE PUMPKINS. And I am here for it.read more
Want execs to be on board with your marketing efforts? Need your budget approved? Then demonstrate how you are contributing to the bigger business goals and show how your social media tactics are paying off.
Let’s dive into the challenges of proving social ROI and steps to take to overcome them.read more
A strong SEO strategy will help generate more business leads and get your brand found by prospective customers and clients. But, as we know, competition on the interwebs is fierce and many brands are contending for that same spot.
What are you to do if you’re unfamiliar with the intricacies of search engine algorithms? Keep reading for more SEO tips.read more