Kuler for Color

If you’ve ever taken an art class you should have some fundamental knowledge about primary and secondary colors and how they work together. But even if you haven’t, there are great tools available to assist you with choosing the right palette for your project. Allow me to walk you through one of my favorites.

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Quick Tips for Earning E-Commerce Trust

Here at Dowitcher Designs we’ve helped a number of clients take their businesses online. And from experience I can tell you that one of the most important elements of e-commerce is establishing credibility.

Without credibility, you may as well close up shop. Customers who make purchases online are savvy enough not to share [...]

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Tracking the Success of Twitter and Amazon’s “Tweet to Buy” Partnership

Recently Twitter teamed up with Amazon to offer a new social shopping experience for Twitter users called Tweet to Buy.

How it works is simple but brilliant. First you link your Twitter and Amazon accounts at amazon.Com/AmazonCart. Then, whenever you spot a tweet with an Amazon product link in your Twitter feed, all you need to do is reply to that tweet with the hashtag #AmazonCart.

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Snapchat Launches Our Story at Electric Daisy Carnival

Recently Snapchat teamed up with a Las Vegas music festival, Electric Daisy Carnival, to present a new feature for Snapchat users: Our Story.

Our Story is a spinoff of Snapchat’s My Story, launched last October, which allows users to add snaps to a personal stream. Unlike typical Snapchat messages, which disappear immediately after being viewed, each My Story snap lives in the stream for [...]

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Today We Are 8!

It’s hard to believe, but today Dowitcher Designs turns 8 years old. Our company is halfway to getting a driver’s license!

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Facebook Takes Aim at Snapchat with its Brand-New Slingshot

This week Facebook launched a brand-new “ephemeral” messaging app called Slingshot. And like David taking aim at the mighty Goliath, Facebook is betting Slingshot can take down its archrival Snapchat.

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Getting to Know Pinterest’s Guided Search

I like Pinterest just fine, but one of my biggest complaints to date has been the near-uselessness of the search function. Searching a term included pins across all categories, and with Pinterest categories as diverse as science and nature and womens’ fashion, all you could do was scroll endlessly through the myriad masses of results and try not to pull your hair out in frustration.

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Click to Buy: How Colors Affect Conversions

Have you ever clicked into a page and immediately knew you didn’t like it?

Elements like layout, design, and typeface play a part in making snap judgments about a website, but usually our biggest response come from color. Color is incredibly powerful. In a few moments, color can tell us about who a website is targeting — gender, age, interests — and whether or not we want to stick around.

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How #Coachella Does Social

Since its inception in 1999, Coachella Valley Music and Arts Festival has grown by leaps and bounds into three-day, two-weekend event with 8 stages — and much of that growth can be attributed to the power of social media. What can be learned from the creative steps Coachella organizers took to build buzz for their brand online?

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Letterpress Printing: Lasting Impression, Lasting Inspiration

Today much of our communication is digital and the printed page feels almost forgotten. But there’s still demand for the tactile quality that something printed brings us. And nothing is more tactile than when it’s printed via letterpress.

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