Dowitcher Blog

7 Reasons Not to Overlook the Power of Email Marketing

How many emails do you get a day to your personal email? I’m willing to bet the answer is “too many.” That’s part of what has contributed to the spammy reputation email marketing has. Many folks over the years have said that email marketing’s days were numbered, that it would soon become a dated technology. Despite those naysayers, email marketing is not dead. It is still one of the most effective methods for reaching and engaging target audiences and remains the backbone of digital marketing.

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Questions to Kick Off a Rebranding

Rebranding is often a huge, dreaded task. But if your organization has outgrown its identity and needs to modernize, then it’s time for some level of rebranding. Plus, I’m here to tell you once and for all that rebranding doesn’t have to be painful. In fact, building a brand and a whole new identity should be fun! But when, why, and how do we do this? Keep reading for a few rebranding considerations to kick off the process.

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New Year, New Social Media Presence!

In between making business plans for the rest of the year, getting budgets approved, and juggling all your daily tasks, take the time to brush off the cobwebs of your social media accounts by making necessary updates.

Here are five quick and easy things to do to freshen up your social profiles for 2017.

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Generation Gap: How People of Different Ages View User-Generated Content

The vast majority of people use social media to talk about companies; from celebrities to neighbors to your mom, people take to social to discuss a newly discovered yoga clothing company or their favorite local produce delivery service. However there is a great difference in the way different generations do this. Millenials to baby boomers – it varies widely how people of different ages might create, consume, and share user-generated content.

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5 Ways Netflix is Winning at Content Marketing

In less than 20 years, Netflix has become the largest streaming media provider, with more than 86 million subscribers in over 190 countries and valued around $40 billion.

Behind the world’s leading online TV network are clearly some savvy marketers who have a lot to teach other content professionals.

Just what are the folks over at Netflix doing right? Here are five ideas to keep in mind as you move forward with your own content marketing plan.

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Looking Back on the Last Decade

When we first realized that 2016 marked 10 years in business (a whole decade went by, what?!) we thought about all things that have changed in the digital landscape, from iPhones to social media networks to design trends. We reflected on how much Dowitcher Designs has... read more

Predicting the Biggest Digital Trends of 2017

I’m always curious to read predictions for the coming year, and even more curious to later return to those types of posts to see what happened (and what didn’t). ‘Tis the season for a little future-facing hypothesizing, so I’m adding to the fun with some thoughts of what to expect in the digital realm in 2017.

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Design Tips for a Printed Year End Appeal

It’s the season of giving and a well-crafted fundraising appeal is integral to any non-profit organization’s end-of-the-year development strategy. With this in mind, Dowitcher Designs Graphic Designer Gina has outlined a few strategies and tips that will aid you in creating a powerful ask that brings in more money for your organization.

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