A social media calendar helps promote high quality content, organize and curate content, and stop wasting time. Take an in-depth look at how to create a social calendar.read more
Does your business rely on ad revenue? Yes? Then ad blocking is an issue you need to respond to.read more
What does a decade in business feel like? Amazing, at times frantic, exhilarating, exhausting, educational, the best fun you can have.
It’s hard to believe it’s been ten whole years, honestly. We’ve seen a lot of change, in technology, our industry, the economy, the world. Our field continues to evolve and it’s hard to believe that when we first started Dowitcher we weren’t all carrying iPhones around with us. I like to think we’re young enough to be hip and old enough to be experienced.read more
Crowdfunding is a fast, simple, and inexpensive fundraising tool. It’s an innovative advance that nonprofit organizations can use to get the masses’ support. Here I present the top things to consider when launching a crowdfunding campaign for a nonprofit.read more
Twitter is a great tool for businesses to get relevant content to their target audience. But Twitter can be overwhelming at times. From figuring out which hashtags are most appropriate for your business to running a Twitter ad campaign, there is a lot to learn.read more
Instagram is poised to be the most important social media tool for this year. Not only was it the fastest growing social network of 2015 but sharing photos on Instagram has become a necessity to gain a steady following. Keep reading for more Instagram insights!read more
Amazon, the leading e-retailer, offers everything from groceries and daily deals to electronics, computer services, and digital content. Now, they’ve opened up a new video service that is available to more publishers. Amazon Video Direct allows video owners to distribute their content directly on Amazon’s video platform.read more
They say, “time flies when you’re having fun” and we couldn’t agree more. It’s hard to believe 10 years ago we were setting up shop in our home office. Five years ago, we moved into our downtown Santa Barbara, CA location and we practically can’t remember life before that!read more
Google announced a slew of major updates and new products at the Google Performance Summit in San Francisco on May 24, 2016. This annual event is for key Google AdWords and Analytics customers and shares sneak peaks into new features, product plans, research, and more.read more
Is it just me or is everything getting smarter?
Smart phones. Smart watches. Smart cars. Smart homes. Smart offices. You can even get smart light bulbs, which I hear can do the New York Times crossword in under a minute.read more
On August 25, 2016, the National Park Service turns 100. A centennial is a pretty big celebration if you ask us and it got us thinking about all the great things America’s national parks have to offer.read more
They say never read the comments, but I did. And for once, I didn’t regret it.
I just came across this infographic from Wyzowl on the problem of shortening attention spans and how they affect marketing. It points to research which suggests that between 2000 and 2015, the average human attention span decreased from 12 seconds to 8.25 — down to roughly the average attention span of a goldfish.read more
You never know what the future holds for new media. Will it flounder and gradually die out, as in the case of Google+, or will it flourish and evolve?
If you’d have asked me ten years ago to predict the future of podcasting, I’d have guessed it was a niche medium that would go the way of the dinosaurs. Instead, it’s steadily continued to adapt and thrive. In fact, between the last time I wrote about podcasting in 2012 and today, the number of active podcasts on iTunes has ballooned from 40,000 to over 60,000.read more