How to Target Long-Tail Keywords for Better SEO

What is SEO, anyway? SEO stands for Search Engine Optimization. SEO is a web marketing tactic that’s applied for the purpose of increasing the visibility of one’s website in search engine results. Long story short, the goal is to be one of the first websites that potential customers lay eyes on as they scour the [...]

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#GivingTuesday: Non-Profits’ Answer to Black Friday

#GivingTuesday started in 2012 as a collaboration between 92nd Street Y and the United Nations Foundation. Held each year on the Tuesday after Thanksgiving, this year the day falls on Tuesday, December 1st.

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How to Measure Your Social Media ROI

Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your teeth whiter, they say.

Okay, they don’t say that last part.

In all seriousness, we all hear a lot of talk about the key benefits of social media marketing, but the process of putting actual numbers on those benefits seems hidden in a cloud of question marks.

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Twitter’s New Heart Misses the Mark

Twitter just rolled out some tiny changes that have made a big impact.

Yesterday Twitter officially swapped out its old star icon for a heart. The jargon changed, too — instead of “favoriting” a tweet from another user, you can now “like” it.

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REI’s #OptOutside Campaign: A Breath of Fresh Air!

There are few things I like better than a good hike or a challenging yet rewarding backpacking trip. So it’s no big surprise that I’ve been an REI member for many years.

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Twitter’s “Buy” Button Boosts Small Businesses

We talk a lot about how your brand’s activity on social media helps drive conversions, but that’s a difficult thing to precisely track. You have a social conversation over here, and a purchase over there. Social data analysis can help you link the two but the distance between them sometimes still feels like the Grand Canyon.

Twitter’s “Buy” button could be a step toward bridging that gap.

Here’s how it works.

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Make Your Mobile Facebook Profile Fancy with Video & More

Have you visited your Facebook page on your iPhone lately?

If so, you may have noticed a new little video icon hovering over your profile photo. What? Does that mean that instead of a static profile you can now create an animated one?

Yes. Yes, it does.

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Weird Data: Outbound Marketers Say Outbound Marketing “Overrated”

This year’s State of Inbound report shows us that even outbound marketers are beginning to see how ‘overrated’ outbound marketing techniques are in today’s marketplace.

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Should Your Brand Speak Emoji?

Forget Spanish or Chinese. It would seem one of the most important “languages” to become fluent in today is Emoji.

Yes, calling emoji a language is a stretch, seeing as how it doesn’t have any words, and no one can actually speak it. On the other hand, you’ll never need to worry about taking lessons or studying — if you can understand a picture you can “read” an emoji.

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How to Optimize Your Welcome Emails for More Conversions

One type of email that is easy for marketers to overlook—because they seem so generic—are welcome emails.

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