Dowitcher Blog

Turn Your Email Signature into a Free Marketing Tool

Most of us are wise enough to know that ‘Sent from my iPhone’ is not a valid email signature.

But then again, most of us simply list our contact information in our signatures and never give it a second thought.

Well, I’m here to give you a second thought. Because the space at the bottom of your emails can be more than just a place to put your phone number and your website — it can be a smart marketing tool.

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Before You Open Another Social Account, Read This Checklist

We talk about social here a lot. It’s hard not to, because it makes up such a huge part of our marketing world.

But that world changes so fast! It always seems like just as soon as you’ve gotten into a groove with your social strategy, a brand new social app shows up. Suddenly, everyone’s talking and blogging about how cool and exciting it is, and you’re wondering if your brand is getting left behind.

Let’s call it Social Media Marketer’s Fear Of Missing Out (SMMFOMO). And now that we have an official diagnosis, it’s time to talk about the cure.

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Pokémon GO: A New Marketing Tool or Short-Lived Fad?

Pokémon fever is once again gripping people worldwide as the beloved 1990s game comes to life for millions of smartphone users.

Pokémon GO is a dream come true for millions of people. And it’s proving to be a savvy marketing opportunity for firms, big and small. Here are a few lessons to be learned from the latest craze sweeping the globe.

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How Content Hackers Win Marketing

Everything is hackable these days.

You can hack your office, hack your home, and hack your life. There are car hacks, hat hacks, dad hacks, and relationship hacks.

So when I saw this infographic from CoSchedule on “content hacking,” I admit I rolled my eyes a bit. But the more I read, the more intrigued I became.

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7 Ways to Know You Need a Marketing Strategy

Ever have that nagging feeling you’ve forgotten something?

Your wallet’s there. So are your keys. You remembered to pay the electric bill… and your employees. You even remembered to water the poor, beleaguered office plant. So what could it be?

Could it be you’ve forgotten to develop a marketing strategy?

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Utilizing the Dark Side of the Internet

If you’re not in the marketing and/or digital world you might not be aware of these things called dark posts. It’s understandable, though, that brands don’t need all of their followers to see all of the content they create for social media, right? Certain pieces of content will inevitably be more appropriate for certain sectors of companies’ target audiences than other. That’s what “dark posts” are – targeted content meant for certain people.

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Reflecting on 10 Years in Business

What does a decade in business feel like? Amazing, at times frantic, exhilarating, exhausting, educational, the best fun you can have.

It’s hard to believe it’s been ten whole years, honestly. We’ve seen a lot of change, in technology, our industry, the economy, the world. Our field continues to evolve and it’s hard to believe that when we first started Dowitcher we weren’t all carrying iPhones around with us. I like to think we’re young enough to be hip and old enough to be experienced.

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Crowdfunding Tips for Nonprofits

Crowdfunding is a fast, simple, and inexpensive fundraising tool. It’s an innovative advance that nonprofit organizations can use to get the masses’ support. Here I present the top things to consider when launching a crowdfunding campaign for a nonprofit.

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Instagram Insights

Instagram is poised to be the most important social media tool for this year. Not only was it the fastest growing social network of 2015 but sharing photos on Instagram has become a necessity to gain a steady following. Keep reading for more Instagram insights!

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Is Amazon Giving YouTube a Run for Its Money?

Amazon, the leading e-retailer, offers everything from groceries and daily deals to electronics, computer services, and digital content. Now, they’ve opened up a new video service that is available to more publishers. Amazon Video Direct allows video owners to distribute their content directly on Amazon’s video platform.

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