Feeling Blue: To Design or Not to Design With Blue

color-blue

Is it that blue’s popularity makes the color a safe choice? Or is it clichéd to use blue in your design or branding?

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Nine is Fine: Dowitcher Designs Celebrates a Birthday

Eight was great. But we’re happy to report that nine is mighty fine.

Today Dowitcher Designs is celebrating our ninth birthday!

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Dowitcher Celebrates Newly Minted MBA: Congrats, Amber!

You know what they say: the early bird catches the, er, degree?

We’re proud and excited to announce that this week our intrepid CEO Amber Wallace earned a master’s in business administration from UC Irvine’s Paul Merage School of Business!

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How The Onion Gets You to Click on Ads

While we’re on the topic of native advertising, here’s something I didn’t know until now: The Onion does native advertising, too.

And it does it pretty well.

For those who don’t know, The Onion is an entertainment media company that deals in satirized news. In other words, don’t believe what you read on The Onion, unless you want to believe that hockey fans were treated to a rare sight of a zamboni giving birth.

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Tech Trends: Favorite Devices and Services for Young and Old

Can I tell you a personal story?

In 1985 my dad scrimped and saved to buy a VCR, which was the hot new home entertainment gadget at the time. After he bought one, he saved up to buy another so that he could play movies on one and record them on the other.

(Don’t tell the FCC!)

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Putting a Face on Litter — Literally

Litter mistakes happen. How many times have I reached for a tissue in my pocket only to find that I must have unknowingly dropped it somewhere? How many times have I chased a tumbling gum wrapper on a windy day only to give up after a few yards?

(I still feel bad about that.)

So I’m willing to forgive mistakes, but I have zero tolerance for people who intentionally litter. And increasingly, so does a major city in China.

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Lobster: The New Comic Sans?

Perfect use of Lobster font Photo

Lobster’s fantastic usability has become a problem—Lobster has lost its vitality. It has become so popular, people have started to call it “the new Comic Sans,” the opposite of a compliment in the design world.

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Good Users Go To Hashtag Heaven

Hashtags are everywhere. And with good reason — when used correctly, the right hashtags can increase engagement, reach new audiences, and help marketers track campaign performance.

But as we all know, what flies on one social platform doesn’t always translate on another.

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BuzzFeed is Winning Native Advertising, But Not Without Controversy

17 Dogs Who Could Steal Your Boyfriend.

23 Photos That Will Instantly Drive Canadians Crazy.

16 Moms Who Made Facebook a Cringe-Worthy Place.

With real headlines like these, it’s not hard to see why in some circles the name BuzzFeed has become shorthand for “junky clickbait.”

But BuzzFeed’s content is far from just junk.

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Are Bike Paths The Next Advertising Frontier?

Now here’s some outside-the-banner-ad thinking for you.

During the month of April PepsiCo’s Naked Juice leased a unique bit of ad space from Fair Park public park, just east of Dallas, TX: the bike lanes.

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