We live in an age where visual communication and branding surrounds us. Fast brand recognition is frequently the key to success. A logo serves as a an instant reminder that you, your company or your product is “out there.” A logo rarely sells or describes your company, but instead works as a symbol for your company. A logo should reflect the personality of your company (your branding) and at the same time be unique and memorable — all incorporated into one single little graphic.read more
How many TinyLetters arrive in your inbox every week?
If you’re currently picturing a particularly diminutive piece of mail you must read with a magnifying glass, then maybe we need to back up a step first.read more
This detailed infographic from Creative Blog provides great guidance when it comes to picking out fonts that reflect both you and your media.read more
You’ve probably used Google once or twice in the last few weeks. We know you had to look up the recent ‘dog or food?’ photo collages that were blowing up the internet. But more importantly, while you were Googling, did you notice anything different? Right hand sidebar ads have been eliminated!read more
It’s been a long time coming, but Facebook Live is finally, fully live.
After initially opening up only to verified public figures via the Facebook Mentions app last August, then slowly rolling out only to iOS users in the US, and then to iOS users in other countries, Facebook Live is now available worldwide to anyone with a phone.read more
Between mobile search engine results, mobile apps, and a mobile-friendly website there are ample opportunities to connect with mobile consumers.read more
The Dowitcher team is proud to announce 4 award wins from the American Advertising Federation (whoohoo!). We took home two silver awards for book and web design and two bronze awards for web and logo design.read more
It’s a presidential election year, and you know what that means! It means it’s time for the candidates to start sending you messages directly through Google search results.
Well, it might sound a bit crazy at first, but Google is doing just that. They’re currently testing “an experimental new podium” that allows candidates and other publishers to communicate with the public directly using text, images, and video (even animated gifs).read more
Are you looking for a faster, richer content reading experience? Or are you a publisher in need of a new way to create fast, interactive articles? You’re not the only, and Facebook Instant Articles is already on it!read more
Reusing. Recycling. Remarketing?
You’ve probably been the target of remarketing before. Maybe you spent one chilly winter night browsing online for slippers, but you didn’t buy anything. Then you started seeing banner ads for slippers everywhere. For the next several days or even weeks, cozy footwear followed you around to every corner of the internet.read more
We’ve learned that live video streaming is a big, valuable marketing tool, and it’s only getting bigger and more valuable. But how can you actually use it to your advantage?
I’m glad you asked.read more
The Dowitcher team has some very exciting news! If you’re reading this then you’ve probably noticed – we have a brand new website.read more
Over the past month, you may have heard some chatter about a brand new tool Facebook has rolled out. Not surprising.
Since 2013, Facebook has been trying to assert itself as a force for social good. In November of last year, they launched fundraiser pages and improved donate features. (See a past Dowitcher blog on this very topic!) In December, they even created a Social Good Team, dedicated to social good initiatives and products.
Now, the company is introducing Facebook for Nonprofits. This new website caters directly to nonprofit organizations and NGOs. It gives groups the “tools and ideas to engage people in their causes and amplify their goals.”read more
I’m thrilled to introduce Rosie Sullivan, the latest edition to our Dowitcher team. Rosie was up and running so quickly that we’ve kept her busy with projects and we barely had time to sit down and catch up! Next week she’ll have been on staff for one month already, and the rest of us can definitely say the time is flying.read more
Be Here Now, Ram Dass wrote in 1971.
I could be wrong, but I’m pretty sure he wasn’t talking about live video streaming then.
The funny thing is, today he very well could. Now it’s finally possible for anyone to be here or anywhere else, at any time — maybe not physically but virtually, via a real-time feed.read more
It’s finally here: social media enthusiasts rejoice, you can now add and switch between multiple Instagram accounts without logging out and back in. Gone are the days of trying to remember multiple passwords or accidentally posting a picture of your dog in a hotdog costume to your handmade jewelry account.
The photo sharing app recently announced that users can now maintain more than one account on the same device. You are still limited though – to a maximum of five different accounts.read more