Your Social Photos are Bad. Here’s How to Make Them Better (Part 1)

It’s well-known that we humans are visual creatures. It’s the reason why magazines are jammed with full-page glossy photo advertisements. It’s the reason we can’t tear our eyes away from the flickering TV screen when it’s on.

And it shows in our engagement online. According to Kissmetrics, Facebook posts with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-only posts.

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Going Viral: How to Create Content That Gets Shared

Virality: it’s not just for the common cold anymore.

And you can’t escape, either. From the Chuck Norris memes of the mid-2000s to the “Harlem Shake” videos of last year to the Ice Bucket Challenges of this past summer, everyone has seen viral content in their feeds.

But what most folks don’t understand is [...]

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5 Tips to Practicing Social Media Sensitivity

Trust me: I’ve done it before.

One day last year I logged into my personal Twitter account and, without bothering to check my feed content first because I was busy, tweeted a joke I’d just thought up. Normal, right? Yep. On most days, it would be fine. But on that day, the Boston Marathon bombings had just occurred.

Ouch.

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A Very Dowitcher Thanksgiving

Ah, Thanksgiving! That wonderful time of year where you pull on your largest, comfiest pants and settle in for a full day of gluttony — oh, and giving thanks for the good things in life, of course.

Here at Dowitcher Designs we have a lot to be thankful for.

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10 Key Features for Your Perfect Landing Page

More and more businesses are creating landing pages these days. And why not? A landing page is a perfect online marketing tool for targeted campaigns. By linking to it from social media, email newsletters, or advertisements, a marketer can effectively measure its success. And a successful landing page is one that generates visitors into actual sales or leads — that is, if you’re doing it correctly.

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These Social Marketing Trends Will Help You Get Ready for the Holidays

I don’t know about you, but I hate how the holidays seem to start earlier and earlier every year. Just recently I saw a picture a friend posted of a Christmas display inside of a popular department store — at the end of September. Retailers! Come on! Can’t you at least wait until after Halloween [...]

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The Subtle Art of the Yarn Bomb

If you haven’t heard of yarn bombing, don’t worry. These aren’t the kind of bombs that explode – but if they did, they would probably feel pretty cozy!

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Ello May Survive, But Can it Thrive?

In my last post I covered what brand-new social network Ello is. Now, I’ll review how to use it.

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“What’s The Best Time to Post on (Insert Social Media Platform Here)?”

This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy.

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Dowitcher Sponsors a Dowitcher!

So not everyone realizes our agency is named after a bird (yep, we’re that into nature), and birds of a feather have to stick together, right?!

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