Budgets aren’t the most flexible, particularly for the self-employed. But, wait, there’s a glimmer of hope! There are many online business card services that will have you paying considerably less while still getting a creative, quality product! Why compromise when you can get the best of all worlds? Keep reading for more information on our top picks for beautiful business cards.read more
As consumers turn more and more to online channels to complete a variety of tasks, they turn to brands to provide more information. This behaviour contributes to the record-high numbers of new email subscribers reported. But click-to-open rates are on a steady decline, meaning marketers are enticing people to subscribe and open their emails but not driving engagement beyond that initial step.
Improve your email communication and increase deeper engagement with these tips and best practices.read more
We are delighted to welcome Tanya Sanchez to our team, as an extern through the Girls Inc. Eureka! program. This is our fourth year participating in this summer program and each June we just get so excited to have the extra hands and imaginative young mind around. Help us in welcoming Tanya!read more
When you are constantly creating content and posting new pieces regularly, it can feel like you have nothing to say. Or perhaps it’s just already been said. Well, it takes some digging but, I assure you, there is always something to say, you just have to find it. Sure, sometimes the words come flowing out of you and the creativity is just running rampant bur for the times when you struggle to even come up with a topic, here’s what to do.read more
Customization and personalization have the same main end goal: to create an experience tailored to a user’s interests. How will you choose to optimize your digital marketing efforts?read more
Inbound marketing is widely considered the best strategy choice for B2B or B2C companies because it is consumer driven, content rich, timely, and solution based. Inbound marketing brings relevant prospects in by putting out the information that they are looking for.
What does it take to run a successful inbound marketing campaign? Creative experiments, forward thinking concepts, and an openness to learning new technologies and tools.
Here are six steps to running future successful inbound marketing campaigns.
Social media cannot be ignored and should be an integral part of your brand’s marketing strategy. According to HubSpot, 92% of marketers say social media is important to their business.
That doesn’t change the fact that social media management can be overwhelming. It can also be quite a struggle to find your voice on social. With so many changing pieces to the social landscape, I get it. When should you publish content? How frequently do you post? Will you be able to measure ROI well? Um, what exactly should you even post?
Technology exists for automating the process and posting the same content to multiple social channels but you really should not be posting the same messages to every single network. Different platforms have different audiences who want to see different things, after all. There are different peak times and varying character limits. And each social platform requires a different writing style. Keep reading for a guide on composing text for Facebook, Instagram, Twitter, and LinkedIn.read more
If you’re not taking part in the video marketing game yet, why not?
Perhaps you think you lack the resources or knowledge to create videos that will captivate and engage audiences. Good news on that front: as video content continues to grow in popularity, so do the tools and resources available to learn all about video marketing. Here are the ins and outs of six different online video marketing resources (plus a few bonus tools).read more
The Stories format is currently dominating social media. Remember just a year ago when you would only have seen it on Snapchat? Now, if you use social, you can’t escape it. Instagram copied Snapchat. Facebook copied Instagram copying Snapchat. Beyond those big players,Stories-like products include Apple Clips, Medium Series, and Twitter Moments. And now we’re run down with too many options, left wondering which of the Stories we should worry about managing. How did we get to this point and how do we navigate the new(ish) social media landscape?read more
As a marketer, I’m always on the lookout for new techniques and ideas to enhance my marketing efforts. Today, I’m here to talk about why I’m a big proponent of integrated marketing and how it is a fundamental marketing strategy for delivering cross-channel messages to consumers.read more
Marketers are beginning to pay more attention to GIFs. You know, those short looping videos that are literally everywhere on social. Warc reports that marketers are assessing their potential, trying to determine how best to turn them into ad dollars.read more
There has been a major shift in consumption behaviour, so why not merge the two – TV + social – into one? The larger platforms already have. Google has a new YouTube viewing experiences. Twitter emphasizes live-streamed content. Snap has a deal with VICE for original Snapchat programming.
But of them all, Facebook is probably the best suited to become the forerunner of the whole social TV phenomenon.read more
1970: Apollo 13, the last Beatles album Let It Be, Vietnam War protests, the deaths of Jimi Hendrix and Janis Joplin, and the first Earth Day celebration.
Earth Day has a special significance to us Santa Barbarans.read more
If your company wants to compete on inbound marketing techniques, then you should perform competitor analysis. A deep dive into your competitors’ strengths and weaknesses will help revamp your own content strategy. You’ll be able to see what opportunities exist for outperforming your competitors and be able to identify where more time and resources need to be directed. Analyzing your competitors and gaining insights into their online marketing efforts and SEO strategies will help you catch up to and surpass them.read more
Many people don’t deal with the nitty gritty and prefer to leave the technical stuff to others (we’re geeky and proud of it) but understanding the basics of what web hosting is is important. You should eventually be able to answer questions such as, “Do you want shared or VPS hosting? Do you want a CDN?”
So let’s dive into some web hosting basics that will help you understand what it’s all about, how it impacts your website’s performance, and how it can influence the user experience.read more
Is Mastodon the new social network that could replace flailing Twitter? The new open-source platform looks and feels like Twitter except that users can post 500 character statuses and make posts private. Find out more about Mastodon, how to use, and if I think it will survive, in this blog.read more