Dowitcher Blog

The ABCs of A/B Testing

You may have read the phrase “A/B testing” numerous times before and simply glossed over it. Or perhaps it’s a strategy that you implement on a daily basis. Either way, it never hurts to have a refresher course on the basic fundamentals: what A/B is, what the benefits are, and a few common mistakes.

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What’s In The [Ad] Forecast?

Living here in Santa Barbara, California, the weather is consistently “sunny with a chance of sun.” Beach days are almost always in the weather forecast; sunny, cloudless days perfect for lazing around by the ocean are what this town is known for. And why... read more

Revisiting Internet Relics, Part One

As you might know, we at Dowitcher Designs recently celebrated our 10-year birthday. That means we’re about half as old as the World Wide Web — well, since it first became popular in the mid-90s, that is. The web has shaped so much of what we do, from the office to our homes. So in honor of just how far we’ve come, let’s don our flannel shirts, click to open our mental browsers, and take a little trip down virtual memory lane, shall we?

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If a Site Isn’t Ad-Blocker Friendly, More Consumers Would Choose Their Ad Blocker Over Site Access [New Data]

Let’s face it: People hate ads. Hubspot’s State of Inbound 2016 shows that more often than not consumers choose their ad blocker over access to a website. The question up for debate is how can publishers and content creators bring in revenue without creating an ad experience that is disruptive, annoying and causes consumers to download ad blockers.

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How to Lose that Website Weight Fast!

Well, once again summer is over. The days are getting shorter, the nights a bit chillier. Soon, all you’ll feel like doing is curling up on the couch with a stack of blankets and a stash of treats.

But with the indulgent holidays on the horizon, now seems like a good time to remind you to watch your weight.

Your website weight, that is. Here are six steps to a smaller website.

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iPhone Screen UX

It’s a familiar story: you step out of the car and your cellphone immediately falls out of your pocket. Time freezes and you swear your heart stops in that instant. You know, even before the phone hits the ground, that the screen will be cracked, scratched, or completely shattered. Why? Because, like millions of people worldwide, you own an iPhone. And the iPhone screens always break. Why, Apple, why?

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How Google Is Turning Virtual Reality Into Current Reality

We all know that video is the next big thing. But Google is already on to the next next big thing. And they’re betting that thing is going to be virtual reality.

Virtual reality is, of course, a technology that simulates how we experience the world from inside our bodies. Viewing photos and watching videos can be deeply engaging, but there’s still a distinct sense of physical separation from the images we see. Through 3D visual renderings, sounds, and other tactile sensations, virtual reality strives to create the fully immersive experience of being somewhere else entirely.

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Cracking the Blogosphere

You know maintaining a blog is something you need to do but it can be painful as not all of us are born writers. What with every other person online making claims of being a ‘marketing guru’ or ‘blog expert’ it can be difficult to know where to start and who to trust. You have to weed through a lot of duds before reading anything of substance or remotely insightful. But when you do find a nugget of gold, it can be truly helpful in creating a successful blog.

Here are a few things that have stood out to me over the course of time and research…

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Tips for Creating the Best Visual Content

If you’ve been a marketer for longer than a minute, you know that the more visual your content is, the better.
But what a lot of folks don’t know is where to go to get that visual content, and how to best present it. And that’s okay — marketers aren’t designers by trade. Fortunately, there are a lot of tools and tips out there to help you make good visuals faster and easier. QuickSprout was kind enough to put some of these together in their Ultimate Guide to Creating Visually Appealing Content.

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Happy Internaut Day!

August 23, 2016, marks the 25th year since the World Wide Web was opened to the public, I had to pause and look more into Internaut Day. To mark the anniversary, people all over the world are thanking Tim Berners-Lee for the role he played in making the Internet what it is today.

Imagine, for a second, what the world would be like without the Internet…

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Multiple Screens and How We Use Them

Screen usage is on the rise, and that’s no surprise. Consumer behavior around screens has evolved so drastically in the past few years that it can be hard to wrap your brain around it.

The typical multiscreen users consumes nearly seven hours of screen media every day. For marketers, knowing when, why, and how consumers are using screens helps you better connect with them.

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Ephemeral Social Trends

Instagram released Stories on August 2 and at first glance it is exactly like Snapchat’s Stories. It lets users post photos and video throughout the day and at the end of that day, the images disappear. To be honest, it looked the same as Snapchat at second and third glance, too. But after using Instagram’s version a few times, it’s clear that while it features many of the same principles, the user experience (UX) is different. In my opinion, the interface and clean design are easier to understand and are more aesthetically pleasing.

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Myth Busters: SEO Edition

Everything in the digital landscape changes rapidly. Search engine marketing is no exception. In fact, it just might be the fastest-changing area, what with new trends and new product releases every week.

Are you new to the complicated world of SEO? Here are some ideas you might not be familiar with, a few common myths, and [today’s] best practices.

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Bye-bye, Buy Button? Dynamic Ads are Winning Social Revenue

Wasn’t it just a year ago that we kept hearing folks in-the-know confidently dismiss Facebook as “dead?”

Well, for a social media network that had supposedly flatlined, it sure is showing strong vital signs.

And what helped resuscitate the social giant was, in part, dynamic product ads. But why have dynamic ads taken off while the buy button has floundered?

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The Nonprofit’s Guide to Picking the Right WordPress Theme

If you’re running a nonprofit, you don’t have time to also be the dedicated web designer and developer. Which is why WordPress themes are a popular solution to a full custom website — the powerful software takes care of all the coding and the themes give you a structured design which you can tailor to your organization’s existing branding.

But because there are so many themes to choose from — we’re talking literally thousands — it can quickly get overwhelming. That’s why I’m here to walk you through the selection process with some tips I’ve gleaned from working with WordPress over the years.

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