Marketers are always on the lookout for innovative ways to capture the attention of audiences and video has increasingly become an important part of that conversation. Video is no longer a hot new marketing tactic that you should probably think about looking into. It’s here, it’s not going anywhere and it’s proven itself as a powerful way of communicating your brand’s story. Video content is very effective in building trust and explaining your value to your customers and prospects. But what about all the content writers? Or the text journalists? How do they stand to fare in the modern marketing world?read more
You thought Amazon was having a busy year, what with acquiring Whole Foods and all. Now, the retailer giant is entering the social media game with the launch of Spark, an Instagram-like shopping feed.read more
Have you ever been to a meeting that quickly descends into chaos? You sit there, wondering why you bothered showing up and whether any decisions are ever going to be made. Sound all-to-familiar? Meetings are the worst. But they do not have to beread more
Whether you’re new to the marketing game, need a fresh perspective with which to look at your marketing work, or just want to be able to explain your job to your mom, this post will help.read more
Budgets aren’t the most flexible, particularly for the self-employed. But, wait, there’s a glimmer of hope! There are many online business card services that will have you paying considerably less while still getting a creative, quality product! Why compromise when you can get the best of all worlds? Keep reading for more information on our top picks for beautiful business cards.read more
As consumers turn more and more to online channels to complete a variety of tasks, they turn to brands to provide more information. This behaviour contributes to the record-high numbers of new email subscribers reported. But click-to-open rates are on a steady decline, meaning marketers are enticing people to subscribe and open their emails but not driving engagement beyond that initial step.
Improve your email communication and increase deeper engagement with these tips and best practices.read more
We are delighted to welcome Tanya Sanchez to our team, as an extern through the Girls Inc. Eureka! program. This is our fourth year participating in this summer program and each June we just get so excited to have the extra hands and imaginative young mind around. Help us in welcoming Tanya!read more
When you are constantly creating content and posting new pieces regularly, it can feel like you have nothing to say. Or perhaps it’s just already been said. Well, it takes some digging but, I assure you, there is always something to say, you just have to find it. Sure, sometimes the words come flowing out of you and the creativity is just running rampant bur for the times when you struggle to even come up with a topic, here’s what to do.read more
Customization and personalization have the same main end goal: to create an experience tailored to a user’s interests. How will you choose to optimize your digital marketing efforts?read more
Inbound marketing is widely considered the best strategy choice for B2B or B2C companies because it is consumer driven, content rich, timely, and solution based. Inbound marketing brings relevant prospects in by putting out the information that they are looking for.
What does it take to run a successful inbound marketing campaign? Creative experiments, forward thinking concepts, and an openness to learning new technologies and tools.
Here are six steps to running future successful inbound marketing campaigns.
Social media cannot be ignored and should be an integral part of your brand’s marketing strategy. According to HubSpot, 92% of marketers say social media is important to their business.
That doesn’t change the fact that social media management can be overwhelming. It can also be quite a struggle to find your voice on social. With so many changing pieces to the social landscape, I get it. When should you publish content? How frequently do you post? Will you be able to measure ROI well? Um, what exactly should you even post?
Technology exists for automating the process and posting the same content to multiple social channels but you really should not be posting the same messages to every single network. Different platforms have different audiences who want to see different things, after all. There are different peak times and varying character limits. And each social platform requires a different writing style. Keep reading for a guide on composing text for Facebook, Instagram, Twitter, and LinkedIn.read more
If you’re not taking part in the video marketing game yet, why not?
Perhaps you think you lack the resources or knowledge to create videos that will captivate and engage audiences. Good news on that front: as video content continues to grow in popularity, so do the tools and resources available to learn all about video marketing. Here are the ins and outs of six different online video marketing resources (plus a few bonus tools).read more
The Stories format is currently dominating social media. Remember just a year ago when you would only have seen it on Snapchat? Now, if you use social, you can’t escape it. Instagram copied Snapchat. Facebook copied Instagram copying Snapchat. Beyond those big players,Stories-like products include Apple Clips, Medium Series, and Twitter Moments. And now we’re run down with too many options, left wondering which of the Stories we should worry about managing. How did we get to this point and how do we navigate the new(ish) social media landscape?read more
As a marketer, I’m always on the lookout for new techniques and ideas to enhance my marketing efforts. Today, I’m here to talk about why I’m a big proponent of integrated marketing and how it is a fundamental marketing strategy for delivering cross-channel messages to consumers.read more