Dowitcher Blog

How To Achieve Visual Hierarchy

Design is not solely about creating pretty things but also about effectively communicating the right message to the audience. To successfully communicate visually, designers consider three main things: typography, hierarchy, and color. Designers must ensure the font...

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Why You Need A Style Guide

The purpose of a brand style guide is ensure that contributors can create content in a clear way that reflects the brand’s style. Cohesion is important because it establishes a strong brand voice that will resonate with your target audience and build brand awareness. Keep reading to find out the many ways having a style guide will help your brand and what to do if you don’t have one!

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Planning Your Year End Appeal

It’s the most wonderful time of the year. For giving, that is. And you want to plan for your nonprofit organization to take full advantage of year-end giving. The best way to craft a winning year end appeal campaign is to start planning early, to give yourself time to create ideas, develop assets, and have a plan ready to go. Then by the time you hit the season, it’s all execution, measurement, a little adaptation if needed, and hopefully a lot of success.

Whether this is simply a refresher or you’re new to this process, here are a few key steps to plan your nonprofit’s end of year giving.

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Building a Better Contact Form

A well-designed contact form will collect information from site visitors effortlessly – directly through your web page. (Rather than someone having to hunt down the correct email address and login to their email account to send a message.) Social media is, arguably, the easiest way to connect with your audience but it’s not always the best form of communication. Contact forms are important because they open that communication channel and are a convenient method for prospects to approach you- even in your off hours.

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Creating a Sub-Brand

Thinking of creating a sub-brand for your non-profit or higher ed organization? Start off by establishing the goal of your sub-brand, then decide on each of your brand elements from there. You’ve got this!

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Common Marketing Challenges: Part 2

Marketers face too many challenges for one blog post! Even after finding a strategy that works for your company, success isn't guaranteed, as we face innovation and competition constantly. Go check out the first part of this series to brush up on other common B2B...

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Marketing Automation for Team Efficiency

To generate revenue, we drive website traffic, convert traffic into leads, and then turn those leads into customers. Marketing automation is super impactful in the last two stages of that process – conversion and closure.

Marketing automation is not a cure-all for your communications. It doesn’t do everything for you but it is a great tool for amplifying the marketing tactics you have in place. If your marketing team is already creating valuable content and generating traffic but is simply overwhelmed with leads, then your company is ready for automation.

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Understanding Your Agency’s Change Orders

Things have been rolling along with your project and all of a sudden your agency says your latest request is out of scope.
 
You might have known that the request was a bit more than usual, or you might think it’s completely within scope (and then you’re probably frustrated). It depends on your project, the request, your relationship with the agency, and maybe how your day’s going.
 
A change order can sound ominous or routine, depending on your perspective. Used correctly, they can be very useful for both the client and the agency.

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Common B2B Marketing Challenges

Last year, HubSpot reported in their annual State of Inbound report that the biggest challenge for marketers is generating traffic and leads. Marketers also struggle with proving ROI and securing budget. Basically, marketers face a wide array of challenges, daily -...

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