On August 25, 2016, the National Park Service turns 100. A centennial is a pretty big celebration if you ask us and it got us thinking about all the great things America’s national parks have to offer.read more
If you’ve been a marketer for longer than a minute, you know that the more visual your content is, the better.
But what a lot of folks don’t know is where to go to get that visual content, and how to best present it. And that’s okay — marketers aren’t designers by trade. Fortunately, there are a lot of tools and tips out there to help you make good visuals faster and easier. QuickSprout was kind enough to put some of these together in their Ultimate Guide to Creating Visually Appealing Content.
August 23, 2016, marks the 25th year since the World Wide Web was opened to the public, I had to pause and look more into Internaut Day. To mark the anniversary, people all over the world are thanking Tim Berners-Lee for the role he played in making the Internet what it is today.
Imagine, for a second, what the world would be like without the Internet…read more
The landscape of PR has completely changed in the past few years. Traditional PR has evolved to incorporate integrated digital marketing strategies and now embraces social media. Keep reading for an in-depth look into why PR isn’t as simple as two letters anymore.read more
Screen usage is on the rise, and that’s no surprise. Consumer behavior around screens has evolved so drastically in the past few years that it can be hard to wrap your brain around it.
The typical multiscreen users consumes nearly seven hours of screen media every day. For marketers, knowing when, why, and how consumers are using screens helps you better connect with them.read more
Instagram released Stories on August 2 and at first glance it is exactly like Snapchat’s Stories. It lets users post photos and video throughout the day and at the end of that day, the images disappear. To be honest, it looked the same as Snapchat at second and third glance, too. But after using Instagram’s version a few times, it’s clear that while it features many of the same principles, the user experience (UX) is different. In my opinion, the interface and clean design are easier to understand and are more aesthetically pleasing.read more
Everything in the digital landscape changes rapidly. Search engine marketing is no exception. In fact, it just might be the fastest-changing area, what with new trends and new product releases every week.
Are you new to the complicated world of SEO? Here are some ideas you might not be familiar with, a few common myths, and [today’s] best practices.read more
Wasn’t it just a year ago that we kept hearing folks in-the-know confidently dismiss Facebook as “dead?”
Well, for a social media network that had supposedly flatlined, it sure is showing strong vital signs.
And what helped resuscitate the social giant was, in part, dynamic product ads. But why have dynamic ads taken off while the buy button has floundered?read more
If you’re running a nonprofit, you don’t have time to also be the dedicated web designer and developer. Which is why WordPress themes are a popular solution to a full custom website — the powerful software takes care of all the coding and the themes give you a structured design which you can tailor to your organization’s existing branding.
But because there are so many themes to choose from — we’re talking literally thousands — it can quickly get overwhelming. That’s why I’m here to walk you through the selection process with some tips I’ve gleaned from working with WordPress over the years.read more
Blogging is de rigueur these days. Does that mean the press release is passé? To decide that, I weigh the pros and cons of each medium and offer insights into social PR.read more
They say a lot happens in a New York minute. But a minute spent on the internet? That’s when things really get crazy.
Business data solutions company Domo recently pulled public information from social media, retail websites, analytics tools, and media companies to find the average number of web interactions that occur inside just 60 seconds — and the results are revealing.read more
Good storytelling. Compelling ideas. Successful, shareable content. All are things content writers aspire to create. But just how do you create well-performing articles?read more
Most of us are wise enough to know that ‘Sent from my iPhone’ is not a valid email signature.
But then again, most of us simply list our contact information in our signatures and never give it a second thought.
Well, I’m here to give you a second thought. Because the space at the bottom of your emails can be more than just a place to put your phone number and your website — it can be a smart marketing tool.read more
Meet Harry’s, a startup that is quietly disrupting the shaving industry. They recently released the next generation of their products and I decided to delve deep into what they’re doing right, including taking Instagram to the next level.read more
We talk about social here a lot. It’s hard not to, because it makes up such a huge part of our marketing world.
But that world changes so fast! It always seems like just as soon as you’ve gotten into a groove with your social strategy, a brand new social app shows up. Suddenly, everyone’s talking and blogging about how cool and exciting it is, and you’re wondering if your brand is getting left behind.
Let’s call it Social Media Marketer’s Fear Of Missing Out (SMMFOMO). And now that we have an official diagnosis, it’s time to talk about the cure.read more
Facebook’s News Feed is shaking thing up again.
The all-powerful algorithm is always tweaking, adjusting, and evolving how it ranks the things you see, in ways both big and small. And recently Facebook’s engineers announced yet another major change: this time, to put even higher priority on the friends and family in your feed.read more
Pokémon fever is once again gripping people worldwide as the beloved 1990s game comes to life for millions of smartphone users.
Pokémon GO is a dream come true for millions of people. And it’s proving to be a savvy marketing opportunity for firms, big and small. Here are a few lessons to be learned from the latest craze sweeping the globe.read more
Everything is hackable these days.
You can hack your office, hack your home, and hack your life. There are car hacks, hat hacks, dad hacks, and relationship hacks.
So when I saw this infographic from CoSchedule on “content hacking,” I admit I rolled my eyes a bit. But the more I read, the more intrigued I became.read more