Dowitcher Blog

The Challenges of Proving Social ROI

Want execs to be on board with your marketing efforts? Need your budget approved? Then demonstrate how you are contributing to the bigger business goals and show how your social media tactics are paying off.

Let’s dive into the challenges of proving social ROI and steps to take to overcome them.

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Marketing Terms Defined: SEO

A strong SEO strategy will help generate more business leads and get your brand found by prospective customers and clients. But, as we know, competition on the interwebs is fierce and many brands are contending for that same spot.

What are you to do if you’re unfamiliar with the intricacies of search engine algorithms? Keep reading for more SEO tips.

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10 UI Design Must-Haves

UI designers and website developers know how crucial good design is. No user is going to engage with a website or app that isn’t accessible and aesthetically-pleasing. Don’t get hung up on just the aesthetics, though. There’s a lot to consider when... read more

Writers, Don’t Dread the Rise of Video

Marketers are always on the lookout for innovative ways to capture the attention of audiences and video has increasingly become an important part of that conversation. Video is no longer a hot new marketing tactic that you should probably think about looking into. It’s here, it’s not going anywhere and it’s proven itself as a powerful way of communicating your brand’s story. Video content is very effective in building trust and explaining your value to your customers and prospects. But what about all the content writers? Or the text journalists? How do they stand to fare in the modern marketing world?

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Best Sites for Beautiful Business Cards: Our Top Picks

Budgets aren’t the most flexible, particularly for the self-employed. But, wait, there’s a glimmer of hope! There are many online business card services that will have you paying considerably less while still getting a creative, quality product! Why compromise when you can get the best of all worlds? Keep reading for more information on our top picks for beautiful business cards.

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Tips To Increase Email Engagement

As consumers turn more and more to online channels to complete a variety of tasks, they turn to brands to provide more information. This behaviour contributes to the record-high numbers of new email subscribers reported. But click-to-open rates are on a steady decline, meaning marketers are enticing people to subscribe and open their emails but not driving engagement beyond that initial step.

Improve your email communication and increase deeper engagement with these tips and best practices.

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Desperately Searching For Blog Topics? Here’s Where To Find Them

When you are constantly creating content and posting new pieces regularly, it can feel like you have nothing to say. Or perhaps it’s just already been said. Well, it takes some digging but, I assure you, there is always something to say, you just have to find it. Sure, sometimes the words come flowing out of you and the creativity is just running rampant bur for the times when you struggle to even come up with a topic, here’s what to do.

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