The Science of SEO Success

You know I love a good marketing infographic based on the periodic table.

So when I was linked to Search Engine Land’s Periodic Table of SEO Success Factors, you know I had to share.

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Facebook Unveils New “Donate Now” Button for Non-Profit Pages

Facebook’s new feature makes it easier than ever for non-profit’s to connect with their supporters on social media and raise money to support their important work.

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Email Marketing Fundamentals: 7 Point Checklist

Despite its sometimes “spammy” reputation, email marketing is still considered by marketers to be one of the most effective methods for reaching and engaging customers directly.

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Top Non-Profit Blogs We Love

Driving traffic, improving SEO, establishing thought leadership — we all know blogs are good.

But it’s challenging to put a good blog together, and blogs for the nonprofit sector can sometimes be more challenging than others. Why? There’s generally a lot more information to organize and present. A typical nonprofit sector blog has a lot of categories, a lot of feature stories, and a lot of different calls to action. In the midst of all the planning, it can be difficult to imagine the end result.

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New Marketing Data: Inbound Campaigns Consistently Delivering ROI

The 2015 State of Inbound Report included some very interesting data on the effectiveness of inbound marketing campaigns…

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Smaller Website Images = Bigger Returns. These Compression Tools Can Help.

True story:

Last week I was on a small retailer’s website, my cart loaded up with goodies. Ready to buy, I walked through the checkout process, finally hit “purchase” and… nothing. It just hung there, loading. After a minute I got impatient and tried refreshing the page, which sent me all the way back to square one. So I retraced my steps through checkout only to have the same thing happen again.

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Should Your Environmental Non-Profit Brand Go Green?

Got rebranding on your mind? If so, you’re probably casting a critical eye on every graphic element your organization uses — right down to the colors.

If the work you do is focused on helping the environment, then green just might already be one of your colors. In fact, it’s probably already one of your competitors’ colors, too.

Setting your organization apart from the rest will ultimately help you earn access to more resources. And setting your organization apart from the rest starts with good branding.

So how do you know when to go green and when to, well, not?

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Tips to Drive Sales with Your Content Marketing

We love content marketing. We think content marketing is tops, because it helps drive conversions.

But in the push to create great content, marketers all too often forget to optimize it for lead generation, calls to action, retargeting, and other sales-oriented goals — you know, the things that actually drive the conversions. Surely a balance can be struck?

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How Reviews and Recommendations Influence Purchases

It’s hard for me to admit to taking advice from other people.

But when I need something new these days, the first place I turn is social media to ask for recommendations from friends. The second place I turn is online reviews. These two strategies came together beautifully just this past weekend when I polled my Facebook friends [...]

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12 Steps to Writing Really Good Marketing Content

You know that writing great content will help drive traffic, generate conversion, and establish thought leadership, among other key marketing goals. Yet every time you sit down in front of the computer it feels like fighting a losing battle.

If only you could go back to that writing class you signed up for during freshman year to meet cute people and actually pay attention this time, right?

Well, it turns out you don’t have to.

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