What are the legal ramifications for when someone rips off an entire blog post or article? Hopefully you never have to find out but let’s dive into just what a copyright is and how something like fair use plays into copyright laws and image use.read more
Since the first observance in 1911, people worldwide celebrate International Women’s Day on March 8. In the U.S., the entire month of March is dedicated to women’s history. And while the Dowitcher gals certainly don’t need a national holiday to entice us to celebrate all the incredible, strong, and talented women in our lives, we’re glad that March is known as Women’s History Month because it gave us a reason to compile a short list of amazing and inspirational women. Keep reading to learn more!read more
EmailMonks has shared the latest email design trends that will help shape your strategy. Give the graphic a read to see what trends will revolutionize the email industry in 2017. How many are you planning to include in your email design strategy for the rest of the year?read more
Ask a room full of marketers from around the world to name the most overrated marketing tactic and their answers might not vary as widely as you think.
Once again, Hubspot’s yearly State of Inbound report notes that the most overrated marketing tactic is, drumroll please….outbound marketing!read more
Email marketing has changed dramatically since the early days of the Internet, when all we had access to was 1990-era AOL. It is no longer about how many emails were sent to how many subscribers; e-blast techniques are passé. Today’s email marketer knows the power of segmentation and personalization. Why? Because the focus is on quality. And segmentation and personalization are two, er, qualities that increase the value and authenticity of an email campaign.read more
There are many benefits of creating a marketing plan but just as important is turning that plan into marketing campaigns that work to drive revenue or achieve certain business marketing goals. To implement your marketing campaigns, you need a system and a strategy in place.
Whether you are launching an email marketing campaign, a lead generation campaign, an awareness or a content marketing campaign, each needs to have its own marketing plan in place, full of action items that will drive the campaign.
What resources are needed to run a successful marketing campaign and how do you execute it? I’ve narrowed it down to four main steps (with a few subcategories, of course).read more
The beginning of any year is a great time to set up the foundational elements of your marketing strategy and revisit certain pieces, editing your marketing plan as necessary.
Marketing activities necessitate careful planning and understanding of all facets of the project. Your marketing plan will be the step-by-step process focusing on campaign execution. Here are a few tips and tricks to get you on the right marketing pathway.read more
Do you remember “Snake”? If you’re under 20 you probably missed out on playing the popular cell phone game. For those who wasted countless hours playing the game, you’re in for a treat: the phone that made the game famous is coming back. Those of us who were lucky enough to experience the glory that was the Nokia 3310 can rejoice – it’s making a comeback at the 2017 Mobile World Congress in Barcelona at the end of the month.read more
There is an abundance of social media advertising options and if you’re lacking experience, the whole process can feel like a trip to the moon. Marketing automation software company Marketo created a fun infographic that explains various ways you might use paid advertising on a few of the major social media platforms like Facebook, Twitter, and Instagram.read more
How many emails do you get a day to your personal email? I’m willing to bet the answer is “too many.” That’s part of what has contributed to the spammy reputation email marketing has. Many folks over the years have said that email marketing’s days were numbered, that it would soon become a dated technology. Despite those naysayers, email marketing is not dead. It is still one of the most effective methods for reaching and engaging target audiences and remains the backbone of digital marketing.read more
Calling all language lovers! In case you missed it, Merriam-Webster added over 1,000 new words to the dictionary. Some have been around for decades and others are the result of newer technologies. Here’s a look at my favorites.read more
Web design trends come and go. From the emergence of flat design to the rampant use of GIFs, we’ve seen it all. As 2017 progresses, what are bound to be some important web design trends?read more
Rebranding is often a huge, dreaded task. But if your organization has outgrown its identity and needs to modernize, then it’s time for some level of rebranding. Plus, I’m here to tell you once and for all that rebranding doesn’t have to be painful. In fact, building a brand and a whole new identity should be fun! But when, why, and how do we do this? Keep reading for a few rebranding considerations to kick off the process.read more
Social media is a great way to connect with your target audience and have conversations with people from every corner of the world. But not everyone who visits your social media pages will speak the same language as you or even relate to your region’s hot topics. If your company is operating multi-nationally, creating a global social media presence is worth implementing. Let’s discuss the key factors in going global on social.read more
In between making business plans for the rest of the year, getting budgets approved, and juggling all your daily tasks, take the time to brush off the cobwebs of your social media accounts by making necessary updates.
Here are five quick and easy things to do to freshen up your social profiles for 2017.read more
Highly converting landing pages are always beneficial. Easily improve your underperforming landing pages by fixing certain flaws with these six tips.read more
The vast majority of people use social media to talk about companies; from celebrities to neighbors to your mom, people take to social to discuss a newly discovered yoga clothing company or their favorite local produce delivery service. However there is a great difference in the way different generations do this. Millenials to baby boomers – it varies widely how people of different ages might create, consume, and share user-generated content.read more
In less than 20 years, Netflix has become the largest streaming media provider, with more than 86 million subscribers in over 190 countries and valued around $40 billion.
Behind the world’s leading online TV network are clearly some savvy marketers who have a lot to teach other content professionals.
Just what are the folks over at Netflix doing right? Here are five ideas to keep in mind as you move forward with your own content marketing plan.read more