By now most people recognize that having a social media presence and interacting with current and potential customers online is a good thing. You know that connecting with people on and offline is important for your business and brand. But you might not know the statistics behind having that online fan base…
There are a handful of words that never fail to make me hungry, and one of those words is “hashtag.” Whenever I lay eyes on that word, visions of perfectly browned shredded potatoes come dancing through my mind.
Sadly, a hashtag couldn’t be further removed from a hashbrown. And maybe that’s not such a bad thing, because when’s the last time a potato did so much for your marketing strategy?
If you’ve been on Twitter for any length of time, you’ve seen a hashtag in action. A hashtag is any word or phrase preceded by a # symbol. The hashtag is used to denote key topics, similar to the way a tag is used on a blog…
AMC has just released a new poster marketing the return of season five of their seminal show Mad Men – and it’s already got the design world lining up to take sides.
If you’ve never before seen it, Mad Men is a dramatic series set in the 1960s at a fictional advertising agency in New York. It deals with shifting social norms, especially as experienced through the show’s main character, Don Draper.
The minimalist poster depicts a black and white silhouette of a man in a suit falling headfirst through a white and grey negative space. At the bottom, red and black text simply reads “March 25.” …
Podcasting. Sounds like something straight out of The Jetsons, right? You’d almost expect it to involve some sort of pod-like vehicle that launches you to any destination of your choice.
Speaking of which — why haven’t they invented that yet? I’m also still waiting for that big machine that bathes, clothes, and grooms you in five seconds flat. I could save so much time in the morning!
But back to podcasting. Chances are, you’ve heard it mentioned before. You may have even listened to one, and now you’re wondering how to go about recording your own. No matter where you stand, here’s an overview to help you get started. …
Content is key to blogging, as is timing. So say you have that blog post ready to go — when should you publish it? The answer for you depends on your specific market, and what you’re looking for (more views? more engagement?). But there are some key facts from research done by Dan Zarrella (@danzarrella), searchengineland.com (@sengineland) and HubSpot. And now KissMetrics has assembled a nice way to view it all in one place with one of their (dare I say famous?) infographics.
The main takeaways? Most users read blogs in the morning. The average blog gets the most traffic on Mondays, and the most comments on Saturdays. Check out the infographic below:
I’ll admit it, I was a late adopter of Twitter. Something about that 140-character limit seemed, well, limiting, and I was sure I didn’t need to add another distraction to my day. I figured it’d be better to leave the tweeting to the birds.
Two years after I finally overcame my reluctance and opened an account, I’m a solid believer in this social media platform. Yep, I’m one of those annoying Twitter evangelists, running around encouraging everyone to join. And even if you’re not yet quite as convinced as I am, you’ve probably figured out by now that Twitter is here to stay, so you’ve likely jumped on the bandwagon, too.
Good choice. Twitter is a great way to promote your business and brand…
I’m torn when it comes to New Year’s resolutions — I like the idea of having goals, and I hate people setting themselves up to fail.Resolutions should be achievable, and I like action items to help move us toward that goal, whether it’s increasing business sales or losing some extra holiday pounds.
There’s nothing like January 1st to make us all evaluate how we could do things differently in the next year. Here are 3 actionable New Year’s resolutions for your business:
We’ve never been big fans of the ‘Welcome’ page here at Dowitcher Designs (wasn’t it the ’90s when we all wrote ‘Welcome to our Home Page!’ with such excitement?!), but we’re making an exception to welcome you to our blog. We look forward to keeping you informed, and hopefully making you laugh from time to time.
We’ll be covering the latest trends in design and marketing, providing resources to tools we love, reviewing new technology, discussing best practices for everything from writing press releases to designing a logo, and answering your questions. Odds are we’ll throw in a few rants and raves too, but we’ll mostly stay on topic. We hope you’ll join us. We look forward to answering your questions, and engaging in a little good-natured sparring in the comments.
Cheers!
Social Media: Why You Should Respond to Negative Comments
Posted on January 9, 2012 by Amber Wallace in PR, Small Business, Social Media
You’ve worked hard to grow your business and your reputation, and someone has just started complaining about you via one of the many social media channels available.
Unfortunately, there are endless examples to draw from. In fact, they follow a formula, and you can fill in the blanks (like MadLibs… brings me back!):
(name) is on (website), and (he/she) is unhappy because (reason).
For example:
Joe is on Twitter, and he is unhappy with the flowers he ordered for his girlfriend’s birthday because they were late. He’s using those 140 characters to explain that the bouquet was note only late, but also dried out, and overall a major disappointment. And he’s naming names. In fact, soon he’ll be blaming all of his relationship problems on this one bad bouquet.
Problem is, you’re the florist. So…