Recently I extolled the virtues of online reviews for small businesses. Reviews are important for consumers, because they help sort out “good” businesses from “bad.” We’ve all had bad experiences with businesses; experiences we don’t care to repeat. And so more and more, we go online to read what others have had to say before the first visit.
As much as a review can tell customers whether a business is good or bad, it can also provide insider information for potential new customers. [...]