Archive | February, 2012

Why You Shouldn’t Buy Facebook Fans or Likes

You’ve probably seen these too-good-to-be-true offers, the ones that tell us ‘we’ll get you 10,000 fans in one week!’ or ‘delivering 5,000 likes in a matter of days!’.For some reason the bigger-is-better attitude hasn’t died in the social media realm.

Just this week I was working with a client who forwarded me an offer for 2,500 Facebook likes for ‘only’ $5,000. What a deal! But wait, is it? If you’re even considering the idea of buying likes, let’s consider two questions first…

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Is Social Media Predicting the Oscars? Or are the Oscars driving social media?

It’s all over the blogosphere right now — social media is predicting the Oscars(!). Everyone wants to get in on the game, and predicting awards contest winners is as old as the contests themselves. We have the originals like GoldDerby, which polls a number of insiders from Hollywood to media experts, to infographics and analysis from so many social media and analytics companies I think I’ve lost count.

Our favorite infographic so far is the one here, from Flowtown. This graphic says it correctly — if social media could predict the Oscars. We know we can track the buzz! But the Academy decides the Oscars, and the 5,765 members vote on the real winners…

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What’s the Point of Pinterest?

Do you remember when you were a teenager, and you’d spend hours at a time sprawled across your bedroom floor, paging through magazines? You’d cut out pictures of people you liked, bands you loved, quotes you found interesting, and anything else inspiring, and you’d spend another few hours carefully taping everything to the wall above your bed in an ever-growing collage?

No? I’m the only one that ever did that?

Well, if you missed out, never fear. There’s a place you can recreate that experience — albeit with less tape – on the internet, and it’s called Pinterest…

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Why Your Fan Base Matters & How to Grow One

By now most people recognize that having a social media presence and interacting with current and potential customers online is a good thing. You know that connecting with people on and offline is important for your business and brand. But you might not know the statistics behind having that online fan base…

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The Big Tease: Getting Us Hooked on Super Bowl Commercials Before the Game

I hate television commercials, and I’m willing to bet you do, too. They’re annoying, they’re unrealistic, and perhaps most infuriating of all, they always air much louder than the actual show you were engrossed in before the break.

With my DVR, I can get around this. There’s nothing I love more than being able to fast-forward through the commercials. It makes me feel like I have the upper hand on the advertisers. That I’m beating them at their own game.

And this makes the advertisers very, very sad. Indeed, as traditional television viewership has declined, so has advertising revenue. The television ad market dipped 21.2% between 2008 and 20091, and since then it hasn’t exactly made a comeback.

But there remains one time of year where the advertisers can still beat me at my own game. One very special day where they know that they have nearly all of America’s attention…

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