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Is Your Website Ready for Mobilegeddon?

Stock the (virtual) pantry. Batten down the (cyber) hatches. Mobilegeddon is coming.

Yes, it’s true. On April 21st Google will begin using mobile-friendliness as a ranking factor in search results. For now, this algorithm change affects searches conducted in any language on any mobile device worldwide — but I’d venture to guess that desktop search rankings won’t be too far behind.

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Autoplay Enables Eye-Popping New Cinemagraphs

You know, media users are pretty savvy. They can spot an advertisement in their feeds and scroll past it with a quick swipe of the thumb without even registering the name of the business, let alone the message.

This, understandably, isn’t what advertisers want to hear. But the truth of the matter is that even when an ad is natively placed right in the middle of our information streams, advertisers can’t make anyone pay attention to it.

Or can they?

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Bad News for Hoaxes, Good News for Your Facebook Feed

Quick, do you remember what future date Marty McFly travels to from 1985 in the film Back to the Future II?

Even if you don’t right now, your memory may have already been tested. Since 2010, multiple #futureday memes have circulated far and wide, each with the same message: today is the “destination time” that Doc Brown programmed into the DeLorean’s console. The memes are usually accompanied [...]

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Battling “Nature-Deficit Disorder” with Wilderness

Here at Dowitcher Designs we’re fans of the outdoors.

It’s not hard to be, because living in Santa Barbara is like living in nature’s lap. But not everyone has our kind of easy access to bountiful green spaces…

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Influencing Trust Online: How We Make Social Recommendations

Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media?

It sounds crazy, but it’s true. More than ever these days, we make purchasing decisions based on what people — often strangers! — say online.

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Scam-Stoppers: Google’s Efforts to Protect You from Bad Ads

Let’s face it, there’s an element to online advertising that feels a bit sketchy — like Vegas before the Strip got cleaned up. Maybe it was all those garish flashing banners and tricksy popups of the 2000s that put us off, but there’s still something about an online ad that raises suspicions.

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Have You Created a Call-to-Action for Your Facebook Business Page Yet?

One of your first marketing goals for 2015 was to set up a call-to-action button on your Facebook business page, right?

Right?

Well, in case you haven’t, here’s your friendly, er, call-to-action.

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Why You Shouldn’t Bother With Banner Ads

Since there has been Internet, there have been banner ads. And since there have been banner ads, there have been plugins to block or replace them with something else. Why? Users find them distracting and irritating, and those obnoxious “Dancing Cowboy” silhouettes that filled sidebars and flashed across the tops of pages in the mid-2000s didn’t improve anyone’s opinion on the matter.

Remember those? It’s not just me, right?

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Four Top Sites for Creative Business Cards

Print may be dead, but business cards sure aren’t. In an era that’s seen a decline in traditional marketing materials like flyers, catalogs, and mailers, business cards remain a surefire way to market yourself. These websites offer unique designs that won’t break your budget.

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How to Reap the Rewards of Google & Twitter’s Romance

Have you heard? After a four-year hiatus, the King of Search and the Queen of Social are getting back together.

Google and Twitter recently announced an agreement to integrate tweets into Google searches. Google can technically find and index tweets now, but at 6,000 tweets per minute this “firehose” of data is impossible to crawl and capture without direct access. With the deal in place, Google can [...]

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