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Top Non-Profit Blogs We Love

Driving traffic, improving SEO, establishing thought leadership — we all know blogs are good.

But it’s challenging to put a good blog together, and blogs for the nonprofit sector can sometimes be more challenging than others. Why? There’s generally a lot more information to organize and present. A typical nonprofit sector blog has a lot of categories, a lot of feature stories, and a lot of different calls to action. In the midst of all the planning, it can be difficult to imagine the end result.

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Smaller Website Images = Bigger Returns. These Compression Tools Can Help.

True story:

Last week I was on a small retailer’s website, my cart loaded up with goodies. Ready to buy, I walked through the checkout process, finally hit “purchase” and… nothing. It just hung there, loading. After a minute I got impatient and tried refreshing the page, which sent me all the way back to square one. So I retraced my steps through checkout only to have the same thing happen again.

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Should Your Environmental Non-Profit Brand Go Green?

Got rebranding on your mind? If so, you’re probably casting a critical eye on every graphic element your organization uses — right down to the colors.

If the work you do is focused on helping the environment, then green just might already be one of your colors. In fact, it’s probably already one of your competitors’ colors, too.

Setting your organization apart from the rest will ultimately help you earn access to more resources. And setting your organization apart from the rest starts with good branding.

So how do you know when to go green and when to, well, not?

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Tips to Drive Sales with Your Content Marketing

We love content marketing. We think content marketing is tops, because it helps drive conversions.

But in the push to create great content, marketers all too often forget to optimize it for lead generation, calls to action, retargeting, and other sales-oriented goals — you know, the things that actually drive the conversions. Surely a balance can be struck?

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How Reviews and Recommendations Influence Purchases

It’s hard for me to admit to taking advice from other people.

But when I need something new these days, the first place I turn is social media to ask for recommendations from friends. The second place I turn is online reviews. These two strategies came together beautifully just this past weekend when I polled my Facebook friends [...]

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12 Steps to Writing Really Good Marketing Content

You know that writing great content will help drive traffic, generate conversion, and establish thought leadership, among other key marketing goals. Yet every time you sit down in front of the computer it feels like fighting a losing battle.

If only you could go back to that writing class you signed up for during freshman year to meet cute people and actually pay attention this time, right?

Well, it turns out you don’t have to.

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How to Measure Your Social Media ROI

Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your teeth whiter, they say.

Okay, they don’t say that last part.

In all seriousness, we all hear a lot of talk about the key benefits of social media marketing, but the process of putting actual numbers on those benefits seems hidden in a cloud of question marks.

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Twitter’s New Heart Misses the Mark

Twitter just rolled out some tiny changes that have made a big impact.

Yesterday Twitter officially swapped out its old star icon for a heart. The jargon changed, too — instead of “favoriting” a tweet from another user, you can now “like” it.

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Twitter’s “Buy” Button Boosts Small Businesses

We talk a lot about how your brand’s activity on social media helps drive conversions, but that’s a difficult thing to precisely track. You have a social conversation over here, and a purchase over there. Social data analysis can help you link the two but the distance between them sometimes still feels like the Grand Canyon.

Twitter’s “Buy” button could be a step toward bridging that gap.

Here’s how it works.

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Make Your Mobile Facebook Profile Fancy with Video & More

Have you visited your Facebook page on your iPhone lately?

If so, you may have noticed a new little video icon hovering over your profile photo. What? Does that mean that instead of a static profile you can now create an animated one?

Yes. Yes, it does.

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