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How to Measure Your Social Media ROI

Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your teeth whiter, they say.

Okay, they don’t say that last part.

In all seriousness, we all hear a lot of talk about the key benefits of social media marketing, but the process of putting actual numbers on those benefits seems hidden in a cloud of question marks.

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Twitter’s New Heart Misses the Mark

Twitter just rolled out some tiny changes that have made a big impact.

Yesterday Twitter officially swapped out its old star icon for a heart. The jargon changed, too — instead of “favoriting” a tweet from another user, you can now “like” it.

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Twitter’s “Buy” Button Boosts Small Businesses

We talk a lot about how your brand’s activity on social media helps drive conversions, but that’s a difficult thing to precisely track. You have a social conversation over here, and a purchase over there. Social data analysis can help you link the two but the distance between them sometimes still feels like the Grand Canyon.

Twitter’s “Buy” button could be a step toward bridging that gap.

Here’s how it works.

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Make Your Mobile Facebook Profile Fancy with Video & More

Have you visited your Facebook page on your iPhone lately?

If so, you may have noticed a new little video icon hovering over your profile photo. What? Does that mean that instead of a static profile you can now create an animated one?

Yes. Yes, it does.

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Should Your Brand Speak Emoji?

Forget Spanish or Chinese. It would seem one of the most important “languages” to become fluent in today is Emoji.

Yes, calling emoji a language is a stretch, seeing as how it doesn’t have any words, and no one can actually speak it. On the other hand, you’ll never need to worry about taking lessons or studying — if you can understand a picture you can “read” an emoji.

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To Win Digital Advertising, Think Outside the Interruption

I’m generally a pretty relaxed person. That is, until something stands between me and the thing I want to do on the internet.

Say, when I’m trying to watch a video and a commercial plays first. Or when I accidentally mouse over a link or banner and get a flyout marquee covering most of the content. Or when the whole window dims to reveal a pop-up ad, forcing me to frantically search for and click the tiny “X” so I can (finally!) go back to what I was doing.

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Movin’ on up: Pinterest is now the third most popular social network [2015 update]

We’ve had our eye on Pinterest as an up-and-coming social network for a while, but this news exceeded even our expectations. Experian Marketing Services just released the 2012 Digital Marketer: Benchmark and Trend Report, and in it they find that Pinterest has become the third-most popular social network behind only Facebook (#1) and Twitter (#2).

This news is particularly significant because Pinterest only cracked the top ten social networks in the past few months. The two-year-old social networking site, which got its start in March 2010, is a virtual board where users can “pin” images they like into collections and share them with others…

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Video Content Marketing Can No Longer Be Ignored

Video has steadily been on the rise for the last few years. But in the next few years you can expect a virtual explosion.

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Google Has a New Logo and We All Have a Lot of Work to Do

Google has a new logo and it’s exhausting.

Not the logo itself, mind you. But I’ll get to that in a minute.

Google’s products — and the devices with which we use those products — have evolved drastically since 1998. It’s simply not the same company anymore. So it makes sense that they’d be ready to unveil a change like this…

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Write A Value Proposition that Rises Above Your Competition

You already understand that a key part of marketing your business is highlighting its key benefits.

But a bulleted list of benefits alone doesn’t sell anything. What sells is positioning yourself as the right choice. What sells is the promise that your business holds more inherent value than your competition does.

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