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Four Top Sites for Creative Business Cards

Print may be dead, but business cards sure aren’t. In an era that’s seen a decline in traditional marketing materials like flyers, catalogs, and mailers, business cards remain a surefire way to market yourself. These websites offer unique designs that won’t break your budget.

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How to Reap the Rewards of Google & Twitter’s Romance

Have you heard? After a four-year hiatus, the King of Search and the Queen of Social are getting back together.

Google and Twitter recently announced an agreement to integrate tweets into Google searches. Google can technically find and index tweets now, but at 6,000 tweets per minute this “firehose” of data is impossible to crawl and capture without direct access. With the deal in place, Google can [...]

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Snapchat Users “Discover” Madonna

It’s not unusual for music artists to release new songs exclusively through a partner. What is unusual though, is when that partner is Snapchat.

Madonna recently premiered the first video “Living for Love” off of her Rebel Heart album on Snapchat’s Discover channel. Like the rest of Snapchat’s ephemeral content, the video was only available [...]

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Connecting Brands with Content: Tumblr Launches Creatrs Network

These days, content is king. Content is the quickest way to get your brand in front of more people — and content can ultimately net you more clients.

But you can’t present just any old content. You can’t leverage something stale, outdated, repetitive, or benign. Marketing moves at 100 mph, and you’ve got to move at 150 — always ahead of everyone else.

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Super Bowl 2015: Hits, Misses, and Fumbles

Some people watch the Super Bowl for the football. But everyone watches the Super Bowl for the ads.

Like other years, there was a buzz of advertising anticipation leading up to the big game. But did this year’s ads deliver what they promised? Let’s see how they stacked up.

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Brands take a Stand: Social Justice Goes Viral

Recently, a video titled “Whistling at Your Mom” has been making the social rounds.

Yes, you read that right. And no, they’re not talking an innocent tune.

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Your Social Photos are Bad. Here’s How to Make them Better (Part 2)

In my last post I shared some creative tips for making your social photos look better. Now, it’s time to get into the nitty-gritty technical aspects of improving quality — because creativity alone can’t make a good photo!

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Your Social Photos are Bad. Here’s How to Make Them Better (Part 1)

It’s well-known that we humans are visual creatures. It’s the reason why magazines are jammed with full-page glossy photo advertisements. It’s the reason we can’t tear our eyes away from the flickering TV screen when it’s on.

And it shows in our engagement online. According to Kissmetrics, Facebook posts with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-only posts.

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Going Viral: How to Create Content That Gets Shared

Virality: it’s not just for the common cold anymore.

And you can’t escape, either. From the Chuck Norris memes of the mid-2000s to the “Harlem Shake” videos of last year to the Ice Bucket Challenges of this past summer, everyone has seen viral content in their feeds.

But what most folks don’t understand is [...]

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5 Tips to Practicing Social Media Sensitivity

Trust me: I’ve done it before.

One day last year I logged into my personal Twitter account and, without bothering to check my feed content first because I was busy, tweeted a joke I’d just thought up. Normal, right? Yep. On most days, it would be fine. But on that day, the Boston Marathon bombings had just occurred.

Ouch.

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