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To Win Digital Advertising, Think Outside the Interruption

I’m generally a pretty relaxed person. That is, until something stands between me and the thing I want to do on the internet.

Say, when I’m trying to watch a video and a commercial plays first. Or when I accidentally mouse over a link or banner and get a flyout marquee covering most of the content. Or when the whole window dims to reveal a pop-up ad, forcing me to frantically search for and click the tiny “X” so I can (finally!) go back to what I was doing.

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Movin’ on up: Pinterest is now the third most popular social network [2015 update]

We’ve had our eye on Pinterest as an up-and-coming social network for a while, but this news exceeded even our expectations. Experian Marketing Services just released the 2012 Digital Marketer: Benchmark and Trend Report, and in it they find that Pinterest has become the third-most popular social network behind only Facebook (#1) and Twitter (#2).

This news is particularly significant because Pinterest only cracked the top ten social networks in the past few months. The two-year-old social networking site, which got its start in March 2010, is a virtual board where users can “pin” images they like into collections and share them with others…

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Video Content Marketing Can No Longer Be Ignored

Video has steadily been on the rise for the last few years. But in the next few years you can expect a virtual explosion.

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Google Has a New Logo and We All Have a Lot of Work to Do

Google has a new logo and it’s exhausting.

Not the logo itself, mind you. But I’ll get to that in a minute.

Google’s products — and the devices with which we use those products — have evolved drastically since 1998. It’s simply not the same company anymore. So it makes sense that they’d be ready to unveil a change like this…

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Write A Value Proposition that Rises Above Your Competition

You already understand that a key part of marketing your business is highlighting its key benefits.

But a bulleted list of benefits alone doesn’t sell anything. What sells is positioning yourself as the right choice. What sells is the promise that your business holds more inherent value than your competition does.

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Social Marketing Inspiration: Tootsee Roll Mom

Here’s a dose of real-life social marketing inspiration for you, from the least likely place you’d expect it: a dancing pregnant woman.

Yuki Nishizawa and her spouse, Connell Cloyd, were about to have a baby. Bracing through painful waves of contractions in her room at Brigham and Women’s Hospital in Boston, MA, Yuki hit play on her iPad and… began to dance?

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Like Farming, Spam, and Scams are Still Alive on Facebook

It’s been more than two years since I first wrote about like farming on Facebook.

Now that we’re living in the future, I’d have hoped I wouldn’t need to write about like farming and other types of spam anymore. I’d have hoped that Facebook, with its mighty powers of algorithmic evolution, would have figured out a way to magically zap every malicious post before it could even be published.

But the people behind such malicious posts are wily, and as Facebook’s algorithms and reporting features have evolved, so have they.

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Working to Make Content Marketing Work

Everyone knows that great content gets shared.

Yet hardly anyone talks about the work that goes into making great content, well, work. We know that it starts with a good idea, and ends with new conversions — and what goes on in between?

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Demystifying Content Marketing

Quick, want to scare someone? Leap out from behind a bush and shout “MARKETING!” at them.

Sure, the surprise is the scariest part, but “marketing” could be a close second. For many people the word conjures up visions of greedy magicians performing sleights of hand to fool you into buying something. But tack on “content” in front of “marketing” and the vision gets murkier. Content marketing? What is that… like trying to get people to buy stuff on Facebook or something?

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What Facebook’s New Prioritize Feature Means For Brands

When it comes to your news feed, Facebook’s attitude has long been on the patronizing side. We know what’s best, dear. Now run along and watch this video we chose for you.

To be fair, this approach wasn’t without merit. There’s a ton of content circulating in the average news feed, and [...]

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