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Grow Your Presence on Instagram: Expanding Your Reach

In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep [...]

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You Won’t Believe What Facebook Did to Social Publishers

There’s a good chance that what you’re seeing in your Facebook News Feed is changing. In fact, it already has.

And if you’re a social publisher, the news is bad.

Facebook recently tweaked its algorithms to encourage sharing of “quality” content. What does that mean? Well, it simply means that Facebook is showing you less viral content — well, less of a certain kind of viral content, that is.

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Getty Images Offers Its Stock Photos Free for Web Use

Here’s a bit of good — if somewhat shocking — news from Getty Images.

The world’s largest stock service just made part of its library of 80 million images and illustrations free for use across the Internet.

If you’ve ever used a stock image service, you know how it usually works. Low-quality watermarked images are [...]

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Where Have Your Emails Been? The State of the Email Client Market Share

Sometimes things change so fast that it can be hard to see them happening. This is especially true for email marketing, where the changes seem to come at a 100-mph pace.

2013 was an especially big year for email. Hotmail was finally replaced by Outlook.com, and the introduction of Gmail’s tabs turned email marketing on its head — among other significant moves.

That’s why I’m finding this [...]

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6 Reasons Why Blogging Isn’t Dead, Just Different

No one knows for sure when exactly it happened, but happen it did. You couldn’t escape the headlines: 2013 was the year the blog died.

It didn’t seem right. Dead? How could this be? Why, I just saw a blog the other day. Looked pretty alive to me.

Blogs didn’t die in 2013, of course. Maybe you could argue that commenting did. Or maybe, most accurately, you could argue that [...]

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Infographic: 2014 Global Design Trends

Think, for a moment, about the web and graphic designs of yesteryear. What springs to mind? Do you recall the “grunge” and “retro” look? Or when everything seemed to feature silhouettes of excited crowds? Or when everything seemed to have round 3D “glassy” buttons? Or when everything was all handwriting and layered textured backgrounds? Or when stripes and chevrons reigned supreme?

Maybe you’re having a hard time recalling specific examples, but I’m willing [...]

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Grow Your Presence on Instagram: Creating Good Content

In Part 1 we talked about how Instagram has become a vital weapon to keep in your marketing arsenal, and we also talked about how to get started. Now let’s move on to the fun stuff — creating good, engaging content.

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Grow Your Presence on Instagram: Getting Started

Hey, what do you know, it’s a brand new year full of brand new resolutions. And if you make one social media marketing resolution this year, make it this:

Amp up your Instagram game.

What? Instagram? I know. I’ll be honest with you, I didn’t “get” Instagram at first, either. In its early days it had built up such a reputation as a hipster mecca for filtered shots of shoes and latte-foam designs that I couldn’t understand how it could be useful in a larger context. But now our little Insta is all grown up, and it’s time to take a serious look at its marketing potential.

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View From Above: The 2014 Marketing Technology Landscape

We can probably agree that technology is the backbone of marketing — in the digital age, now more so than ever.

But as a marketer sometimes you can be so busy, well, marketing that you don’t have time to keep on top of the latest tech trends. So you wait until a need arises and then you dive into unknown waters, splashing around frantically in circles until you think you’ve found what you’re looking for.

No? You don’t often find yourself swimming on the job? Huh. Must just be me, then.

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Newsjacking the Weather: A Social Media Win for Wendy’s

Dowitcher Designs HQ may be located in sunny Santa Barbara, CA, but we’re not disconnected from the rest of the country. And for the past few days we’ve been hearing all about this nasty arctic air mass that’s dipped down from, well, the arctic, and right into the middle of the continental US.

It’s news-worthy, for sure. Today, alone, at least 45 daily record lows were shattered. And I didn’t even need to check the news to know — social media saw to that.

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