In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep [...]
There’s a good chance that what you’re seeing in your Facebook News Feed is changing. In fact, it already has.
And if you’re a social publisher, the news is bad.
Facebook recently tweaked its algorithms to encourage sharing of “quality” content. What does that mean? Well, it simply means that Facebook is showing you less viral content — well, less of a certain kind of viral content, that is.
Here’s a bit of good — if somewhat shocking — news from Getty Images.
The world’s largest stock service just made part of its library of 80 million images and illustrations free for use across the Internet.
If you’ve ever used a stock image service, you know how it usually works. Low-quality watermarked images are [...]
Think, for a moment, about the web and graphic designs of yesteryear. What springs to mind? Do you recall the “grunge” and “retro” look? Or when everything seemed to feature silhouettes of excited crowds? Or when everything seemed to have round 3D “glassy” buttons? Or when everything was all handwriting and layered textured backgrounds? Or when stripes and chevrons reigned supreme?
Maybe you’re having a hard time recalling specific examples, but I’m willing [...]
We can probably agree that technology is the backbone of marketing — in the digital age, now more so than ever.
But as a marketer sometimes you can be so busy, well, marketing that you don’t have time to keep on top of the latest tech trends. So you wait until a need arises and then you dive into unknown waters, splashing around frantically in circles until you think you’ve found what you’re looking for.
No? You don’t often find yourself swimming on the job? Huh. Must just be me, then.