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Good Users Go To Hashtag Heaven

Hashtags are everywhere. And with good reason — when used correctly, the right hashtags can increase engagement, reach new audiences, and help marketers track campaign performance.

But as we all know, what flies on one social platform doesn’t always translate on another.

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BuzzFeed is Winning Native Advertising, But Not Without Controversy

17 Dogs Who Could Steal Your Boyfriend.

23 Photos That Will Instantly Drive Canadians Crazy.

16 Moms Who Made Facebook a Cringe-Worthy Place.

With real headlines like these, it’s not hard to see why in some circles the name BuzzFeed has become shorthand for “junky clickbait.”

But BuzzFeed’s content is far from just junk.

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Are Bike Paths The Next Advertising Frontier?

Now here’s some outside-the-banner-ad thinking for you.

During the month of April PepsiCo’s Naked Juice leased a unique bit of ad space from Fair Park public park, just east of Dallas, TX: the bike lanes.

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Target the Best Social Content Length

They say more is better but I can think of several examples where that’s just not true. More dental work, for one. More time spent in line at the DMV, for another.

But one example that doesn’t come to mind so easily is, well, the length of your social content.

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Is Your Website Ready for Mobilegeddon?

Stock the (virtual) pantry. Batten down the (cyber) hatches. Mobilegeddon is coming.

Yes, it’s true. On April 21st Google will begin using mobile-friendliness as a ranking factor in search results. For now, this algorithm change affects searches conducted in any language on any mobile device worldwide — but I’d venture to guess that desktop search rankings won’t be too far behind.

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Autoplay Enables Eye-Popping New Cinemagraphs

You know, media users are pretty savvy. They can spot an advertisement in their feeds and scroll past it with a quick swipe of the thumb without even registering the name of the business, let alone the message.

This, understandably, isn’t what advertisers want to hear. But the truth of the matter is that even when an ad is natively placed right in the middle of our information streams, advertisers can’t make anyone pay attention to it.

Or can they?

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Bad News for Hoaxes, Good News for Your Facebook Feed

Quick, do you remember what future date Marty McFly travels to from 1985 in the film Back to the Future II?

Even if you don’t right now, your memory may have already been tested. Since 2010, multiple #futureday memes have circulated far and wide, each with the same message: today is the “destination time” that Doc Brown programmed into the DeLorean’s console. The memes are usually accompanied [...]

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Battling “Nature-Deficit Disorder” with Wilderness

Here at Dowitcher Designs we’re fans of the outdoors.

It’s not hard to be, because living in Santa Barbara is like living in nature’s lap. But not everyone has our kind of easy access to bountiful green spaces…

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Influencing Trust Online: How We Make Social Recommendations

Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media?

It sounds crazy, but it’s true. More than ever these days, we make purchasing decisions based on what people — often strangers! — say online.

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Scam-Stoppers: Google’s Efforts to Protect You from Bad Ads

Let’s face it, there’s an element to online advertising that feels a bit sketchy — like Vegas before the Strip got cleaned up. Maybe it was all those garish flashing banners and tricksy popups of the 2000s that put us off, but there’s still something about an online ad that raises suspicions.

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