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Quick Tips for Earning E-Commerce Trust

Here at Dowitcher Designs we’ve helped a number of clients take their businesses online. And from experience I can tell you that one of the most important elements of e-commerce is establishing credibility.

Without credibility, you may as well close up shop. Customers who make purchases online are savvy enough not to share [...]

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Today We Are 8!

It’s hard to believe, but today Dowitcher Designs turns 8 years old. Our company is halfway to getting a driver’s license!

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Facebook Takes Aim at Snapchat with its Brand-New Slingshot

This week Facebook launched a brand-new “ephemeral” messaging app called Slingshot. And like David taking aim at the mighty Goliath, Facebook is betting Slingshot can take down its archrival Snapchat.

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Getting to Know Pinterest’s Guided Search

I like Pinterest just fine, but one of my biggest complaints to date has been the near-uselessness of the search function. Searching a term included pins across all categories, and with Pinterest categories as diverse as science and nature and womens’ fashion, all you could do was scroll endlessly through the myriad masses of results and try not to pull your hair out in frustration.

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Click to Buy: How Colors Affect Conversions

Have you ever clicked into a page and immediately knew you didn’t like it?

Elements like layout, design, and typeface play a part in making snap judgments about a website, but usually our biggest response come from color. Color is incredibly powerful. In a few moments, color can tell us about who a website is targeting — gender, age, interests — and whether or not we want to stick around.

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Cool Tool: The Beginner’s Guide to Social Media

I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going.

And I do repeat myself, but that’s because I care! Social media isn’t the be-all and end-all of a business, but these days it’s an extremely important component — think of it as a leg supporting a table. It’s a topic that deserves a lot of discussion and attention.

Trouble is, the writing [...]

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Grow Your Presence on Instagram: Expanding Your Reach

In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep [...]

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You Won’t Believe What Facebook Did to Social Publishers

There’s a good chance that what you’re seeing in your Facebook News Feed is changing. In fact, it already has.

And if you’re a social publisher, the news is bad.

Facebook recently tweaked its algorithms to encourage sharing of “quality” content. What does that mean? Well, it simply means that Facebook is showing you less viral content — well, less of a certain kind of viral content, that is.

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Getty Images Offers Its Stock Photos Free for Web Use

Here’s a bit of good — if somewhat shocking — news from Getty Images.

The world’s largest stock service just made part of its library of 80 million images and illustrations free for use across the Internet.

If you’ve ever used a stock image service, you know how it usually works. Low-quality watermarked images are [...]

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Where Have Your Emails Been? The State of the Email Client Market Share

Sometimes things change so fast that it can be hard to see them happening. This is especially true for email marketing, where the changes seem to come at a 100-mph pace.

2013 was an especially big year for email. Hotmail was finally replaced by Outlook.com, and the introduction of Gmail’s tabs turned email marketing on its head — among other significant moves.

That’s why I’m finding this [...]

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