More and more businesses are creating landing pages these days. And why not? A landing page is a perfect online marketing tool for targeted campaigns. By linking to it from social media, email newsletters, or advertisements, a marketer can effectively measure its success. And a successful landing page is one that generates visitors into actual sales or leads — that is, if you’re doing it correctly.
Heard any good Comic Sans jokes lately? Designer James Victore doesn’t have time to listen to them — he’s much too busy taking other fonts to task.
Victore recently took a “Type Safari,” tooling around Brooklyn and Queens in an old Army Jeep with a camera in tow. In the resulting video, he looks at street type and signage and tries to “figure out what the hell it’s for.”
Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is going on with this logo?
We’ve all seen that line appended to the bottom of emails: “Please consider the environment before printing.” But consider this: if there’s no way around it and that email must be printed, then that extra line is only adding length to the print job, effectively wasting paper. And if the text of the line is, say, green? Then you’re printing with color ink instead of just black, and wasting even more resources.
It doesn’t seem like a big deal to print one extra line every now and again, but [...]
Here at Dowitcher Designs we’ve helped a number of clients take their businesses online. And from experience I can tell you that one of the most important elements of e-commerce is establishing credibility.
Without credibility, you may as well close up shop. Customers who make purchases online are savvy enough not to share [...]