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Influencing Trust Online: How We Make Social Recommendations

Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media?

It sounds crazy, but it’s true. More than ever these days, we make purchasing decisions based on what people — often strangers! — say online.

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Scam-Stoppers: Google’s Efforts to Protect You from Bad Ads

Let’s face it, there’s an element to online advertising that feels a bit sketchy — like Vegas before the Strip got cleaned up. Maybe it was all those garish flashing banners and tricksy popups of the 2000s that put us off, but there’s still something about an online ad that raises suspicions.

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Have You Created a Call-to-Action for Your Facebook Business Page Yet?

One of your first marketing goals for 2015 was to set up a call-to-action button on your Facebook business page, right?

Right?

Well, in case you haven’t, here’s your friendly, er, call-to-action.

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Why You Shouldn’t Bother With Banner Ads

Since there has been Internet, there have been banner ads. And since there have been banner ads, there have been plugins to block or replace them with something else. Why? Users find them distracting and irritating, and those obnoxious “Dancing Cowboy” silhouettes that filled sidebars and flashed across the tops of pages in the mid-2000s didn’t improve anyone’s opinion on the matter.

Remember those? It’s not just me, right?

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Four Top Sites for Creative Business Cards

Print may be dead, but business cards sure aren’t. In an era that’s seen a decline in traditional marketing materials like flyers, catalogs, and mailers, business cards remain a surefire way to market yourself. These websites offer unique designs that won’t break your budget.

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How to Reap the Rewards of Google & Twitter’s Romance

Have you heard? After a four-year hiatus, the King of Search and the Queen of Social are getting back together.

Google and Twitter recently announced an agreement to integrate tweets into Google searches. Google can technically find and index tweets now, but at 6,000 tweets per minute this “firehose” of data is impossible to crawl and capture without direct access. With the deal in place, Google can [...]

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Snapchat Users “Discover” Madonna

It’s not unusual for music artists to release new songs exclusively through a partner. What is unusual though, is when that partner is Snapchat.

Madonna recently premiered the first video “Living for Love” off of her Rebel Heart album on Snapchat’s Discover channel. Like the rest of Snapchat’s ephemeral content, the video was only available [...]

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Connecting Brands with Content: Tumblr Launches Creatrs Network

These days, content is king. Content is the quickest way to get your brand in front of more people — and content can ultimately net you more clients.

But you can’t present just any old content. You can’t leverage something stale, outdated, repetitive, or benign. Marketing moves at 100 mph, and you’ve got to move at 150 — always ahead of everyone else.

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Super Bowl 2015: Hits, Misses, and Fumbles

Some people watch the Super Bowl for the football. But everyone watches the Super Bowl for the ads.

Like other years, there was a buzz of advertising anticipation leading up to the big game. But did this year’s ads deliver what they promised? Let’s see how they stacked up.

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Brands take a Stand: Social Justice Goes Viral

Recently, a video titled “Whistling at Your Mom” has been making the social rounds.

Yes, you read that right. And no, they’re not talking an innocent tune.

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