On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch [...]
We’ve heard of all types of advertising before — but what the heck is native advertising?
If you’ve never heard the term before, don’t worry: it’s only recently been widely adopted by the advertising community. But get ready to hear a lot more about it, because native advertising will define the next phase of our collective user experience online.
In Part 1, we covered the old Google Product Search; in Part 2, we reviewed the changes that are taking place in the new Google Shopping; and in Part 3, we did some analysis. Now, in the final part of our series, let’s take a look at the choices merchants have before them, and how they might strategize.
In Part 1, we covered the old Google Product Shopping, and in Part 2, we reviewed the changes that are taking place in the new Google Shopping. Now, it’s time for some analysis.
So what will come of the new paid inclusion model? Let’s take a look.