Let’s face it, there’s an element to online advertising that feels a bit sketchy — like Vegas before the Strip got cleaned up. Maybe it was all those garish flashing banners and tricksy popups of the 2000s that put us off, but there’s still something about an online ad that raises suspicions.
Since there has been Internet, there have been banner ads. And since there have been banner ads, there have been plugins to block or replace them with something else. Why? Users find them distracting and irritating, and those obnoxious “Dancing Cowboy” silhouettes that filled sidebars and flashed across the tops of pages in the mid-2000s didn’t improve anyone’s opinion on the matter.
Remember those? It’s not just me, right?
Art Break is back! This month I take a look at the ridiculously complicated Goldberg Machine, named after the artist and inventor Rube Goldberg.
These days, content is king. Content is the quickest way to get your brand in front of more people — and content can ultimately net you more clients.
But you can’t present just any old content. You can’t leverage something stale, outdated, repetitive, or benign. Marketing moves at 100 mph, and you’ve got to move at 150 — always ahead of everyone else.
Some people watch the Super Bowl for the football. But everyone watches the Super Bowl for the ads.
Like other years, there was a buzz of advertising anticipation leading up to the big game. But did this year’s ads deliver what they promised? Let’s see how they stacked up.