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BuzzFeed is Winning Native Advertising, But Not Without Controversy

17 Dogs Who Could Steal Your Boyfriend.

23 Photos That Will Instantly Drive Canadians Crazy.

16 Moms Who Made Facebook a Cringe-Worthy Place.

With real headlines like these, it’s not hard to see why in some circles the name BuzzFeed has become shorthand for “junky clickbait.”

But BuzzFeed’s content is far from just junk.

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Are Bike Paths The Next Advertising Frontier?

Now here’s some outside-the-banner-ad thinking for you.

During the month of April PepsiCo’s Naked Juice leased a unique bit of ad space from Fair Park public park, just east of Dallas, TX: the bike lanes.

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Autoplay Enables Eye-Popping New Cinemagraphs

You know, media users are pretty savvy. They can spot an advertisement in their feeds and scroll past it with a quick swipe of the thumb without even registering the name of the business, let alone the message.

This, understandably, isn’t what advertisers want to hear. But the truth of the matter is that even when an ad is natively placed right in the middle of our information streams, advertisers can’t make anyone pay attention to it.

Or can they?

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Scam-Stoppers: Google’s Efforts to Protect You from Bad Ads

Let’s face it, there’s an element to online advertising that feels a bit sketchy — like Vegas before the Strip got cleaned up. Maybe it was all those garish flashing banners and tricksy popups of the 2000s that put us off, but there’s still something about an online ad that raises suspicions.

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Why You Shouldn’t Bother With Banner Ads

Since there has been Internet, there have been banner ads. And since there have been banner ads, there have been plugins to block or replace them with something else. Why? Users find them distracting and irritating, and those obnoxious “Dancing Cowboy” silhouettes that filled sidebars and flashed across the tops of pages in the mid-2000s didn’t improve anyone’s opinion on the matter.

Remember those? It’s not just me, right?

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Art Break: Complicate your Life with a Goldberg Machine

Art Break is back! This month I take a look at the ridiculously complicated Goldberg Machine, named after the artist and inventor Rube Goldberg.

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Super Bowl 2015: Hits, Misses, and Fumbles

Some people watch the Super Bowl for the football. But everyone watches the Super Bowl for the ads.

Like other years, there was a buzz of advertising anticipation leading up to the big game. But did this year’s ads deliver what they promised? Let’s see how they stacked up.

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Reach Nearby Customers with Facebook Local Awareness Ads

On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch [...]

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The Rise of “Native Advertising”

We’ve heard of all types of advertising — but what the heck is native advertising?

If you’ve never heard the term before, don’t worry: it’s only recently been widely adopted by the advertising community. But get ready to hear a lot more about it, because native advertising will define the next phase of our collective user experience online.

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Coca-Cola Finds Online Buzz Doesn’t Boost Sales, then Defends Social Media as ‘Crucial’

So you’ve probably heard the news that Coca-Cola executives delivered last Monday at the Advertising Research Foundation’s conference in New York. Coca-Cola’s study found that online buzz did not directly impact their short term sales. The social media world was immediately abuzz. Two days later we heard from Wendy Clark, senior VP-integrated marketing, who says social media is crucial to Coca-Cola’s marketing.

People have been voicing off on this topic for the past week, and we figured it’s time to weigh in ourselves. Is generating online buzz not worth the effort? Or is social media ‘crucial’? Which is it?

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