Art Break is back! This month I take a look at the ridiculously complicated Goldberg Machine, named after the artist and inventor Rube Goldberg.
These days, content is king. Content is the quickest way to get your brand in front of more people — and content can ultimately net you more clients.
But you can’t present just any old content. You can’t leverage something stale, outdated, repetitive, or benign. Marketing moves at 100 mph, and you’ve got to move at 150 — always ahead of everyone else.
Some people watch the Super Bowl for the football. But everyone watches the Super Bowl for the ads.
Like other years, there was a buzz of advertising anticipation leading up to the big game. But did this year’s ads deliver what they promised? Let’s see how they stacked up.
We’ve heard of all types of advertising — but what the heck is native advertising?
If you’ve never heard the term before, don’t worry: it’s only recently been widely adopted by the advertising community. But get ready to hear a lot more about it, because native advertising will define the next phase of our collective user experience online.