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Take an Urban Street Type Safari

Heard any good Comic Sans jokes lately? Designer James Victore doesn’t have time to listen to them — he’s much too busy taking other fonts to task.

Victore recently took a “Type Safari,” tooling around Brooklyn and Queens in an old Army Jeep with a camera in tow. In the resulting video, he looks at street type and signage and tries to “figure out what the hell it’s for.”

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Lessons in Brand Sentiment and Adaptation: Sherwin-Williams

Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is going on with this logo?

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Change Your Font, Change the Environment

We’ve all seen that line appended to the bottom of emails: “Please consider the environment before printing.” But consider this: if there’s no way around it and that email must be printed, then that extra line is only adding length to the print job, effectively wasting paper. And if the text of the line is, say, green? Then you’re printing with color ink instead of just black, and wasting even more resources.

It doesn’t seem like a big deal to print one extra line every now and again, but [...]

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Click to Buy: How Colors Affect Conversions

Have you ever clicked into a page and immediately knew you didn’t like it?

Elements like layout, design, and typeface play a part in making snap judgments about a website, but usually our biggest response come from color. Color is incredibly powerful. In a few moments, color can tell us about who a website is targeting — gender, age, interests — and whether or not we want to stick around.

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How #Coachella Does Social

Since its inception in 1999, Coachella Valley Music and Arts Festival has grown by leaps and bounds into three-day, two-weekend event with 8 stages — and much of that growth can be attributed to the power of social media. What can be learned from the creative steps Coachella organizers took to build buzz for their brand online?

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6 Reasons Why Blogging Isn’t Dead, Just Different

No one knows for sure when exactly it happened, but happen it did. You couldn’t escape the headlines: 2013 was the year the blog died.

It didn’t seem right. Dead? How could this be? Why, I just saw a blog the other day. Looked pretty alive to me.

Blogs didn’t die in 2013, of course. Maybe you could argue that commenting did. Or maybe, most accurately, you could argue that [...]

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Grow Your Presence on Instagram: Creating Good Content

In Part 1 we talked about how Instagram has become a vital weapon to keep in your marketing arsenal, and we also talked about how to get started. Now let’s move on to the fun stuff — creating good, engaging content.

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Grow Your Presence on Instagram: Getting Started

Hey, what do you know, it’s a brand new year full of brand new resolutions. And if you make one social media marketing resolution this year, make it this:

Amp up your Instagram game.

What? Instagram? I know. I’ll be honest with you, I didn’t “get” Instagram at first, either. In its early days it had built up such a reputation as a hipster mecca for filtered shots of shoes and latte-foam designs that I couldn’t understand how it could be useful in a larger context. But now our little Insta is all grown up, and it’s time to take a serious look at its marketing potential.

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Practical Tips for Creating and Sharing Your First Vine

I’ve talked about why you should strongly consider adding Vine to your social media marketing strategy. But there’s still the question of how.

To that end, I’ve put together a list of practical do’s and don’t to help you create your first Vine.

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Pinterest Introduces Analytics for Brands

Pinterest recently added new functionality in the realm of analytics.

Available for business accounts, Pinterest’s web analytics will measure pins, repins, impressions, and clicks over time. Now brand owners can more accurately measure and track numbers such as how many people are pinning from their websites, how many people are seeing their pins, and how many people are clicking their content.

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