They’re everywhere on the internet these days. As ubiquitous as cat photos. You’ve even seen them here, on this very blog — we like to use neat-looking ones to help illustrate key points.
I’m talking about infographics. A combination of the words information and graphics, infographics are “graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.” 1
To put it in simpler terms: People like pictures.
If there’s a constant on the Internet, it’s that things are always changing. One only has to look back at how drastically different our online world was just ten years ago to know this.
But in the midst of the swirling, dizzying stream of constantly-evolving information, there has been one thing that quite literally remained constant for nearly two decades.
eBay’s logo.
That is, until now.
It would seem folks like their options to come in twos.
Coke versus Pepsi. Cats versus dogs. Cake versus pie.
And it seems the trend doesn’t stop at smart phones, because most people align themselves with one of two camps: iPhone and Android.
Yes, both operating systems inspire notoriously rabid fans. But the iPhone fans just got a little more rabid, because today Apple officially announced the iPhone 5. In light of that announcement I thought it would be fitting to share this infographic from ATYM on iPhone users who intend to upgrade in the upcoming year.
We’ve seen a lot of branding “oopses” in our time. Logos stretched out of proportion. Muddied palette colors. Overlapping text, wrong fonts, outdated graphics, and inappropriate marks.
When Twitter released their new branding package early in June, everyone had a good giggle over the relentlessly thorough trademark and content display policy they released along with it. Weren’t they being a little overzealous?
You can refresh your wardrobe. You can refresh your browser window. You can refresh yourself on a hot day with a cold drink.
Is your website in need of a refresh?
Websites are funny things. We hustle and sweat to put them together, we worry over every word of copy, we put a spit polish on every detail, and then we push them out into the world where they just… sit there. Day in, day out. Maybe you occasionally make an edit here and there, or update your events page with new conference details. But that’s it. You kind of forget about them, because they’re always running in the background, silently doing their jobs.
Until they stop performing quite so well.
I was in an art museum once when a toddler — no more than two years old — walked up to a projection on the floor that rotated among several large corporation logos. Several flashed by and then the famous “golden arches” of McDonald’s appeared. The little girl immediately exclaimed, “Mmm, french fries!” She couldn’t [...]
