Print may be dead, but business cards sure aren’t. In an era that’s seen a decline in traditional marketing materials like flyers, catalogs, and mailers, business cards remain a surefire way to market yourself. These websites offer unique designs that won’t break your budget.
These days, content is king. Content is the quickest way to get your brand in front of more people — and content can ultimately net you more clients.
But you can’t present just any old content. You can’t leverage something stale, outdated, repetitive, or benign. Marketing moves at 100 mph, and you’ve got to move at 150 — always ahead of everyone else.
Heard any good Comic Sans jokes lately? Designer James Victore doesn’t have time to listen to them — he’s much too busy taking other fonts to task.
Victore recently took a “Type Safari,” tooling around Brooklyn and Queens in an old Army Jeep with a camera in tow. In the resulting video, he looks at street type and signage and tries to “figure out what the hell it’s for.”
Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is going on with this logo?
We’ve all seen that line appended to the bottom of emails: “Please consider the environment before printing.” But consider this: if there’s no way around it and that email must be printed, then that extra line is only adding length to the print job, effectively wasting paper. And if the text of the line is, say, green? Then you’re printing with color ink instead of just black, and wasting even more resources.
It doesn’t seem like a big deal to print one extra line every now and again, but [...]
Have you ever clicked into a page and immediately knew you didn’t like it?
Elements like layout, design, and typeface play a part in making snap judgments about a website, but usually our biggest response come from color. Color is incredibly powerful. In a few moments, color can tell us about who a website is targeting — gender, age, interests — and whether or not we want to stick around.