If you’ve ever taken an art class you should have some fundamental knowledge about primary and secondary colors and how they work together. But even if you haven’t, there are great tools available to assist you with choosing the right palette for your project. Allow me to walk you through one of my favorites.
Have you ever clicked into a page and immediately knew you didn’t like it?
Elements like layout, design, and typeface play a part in making snap judgments about a website, but usually our biggest response come from color. Color is incredibly powerful. In a few moments, color can tell us about who a website is targeting — gender, age, interests — and whether or not we want to stick around.
If there’s a constant on the Internet, it’s that things are always changing. One only has to look back at how drastically different our online world was just ten years ago to know this.
But in the midst of the swirling, dizzying stream of constantly-evolving information, there has been one thing that quite literally remained constant for nearly two decades.
That is, until now.
I was in an art museum once when a toddler — no more than two years old — walked up to a projection on the floor that rotated among several large corporation logos. Several flashed by and then the famous “golden arches” of McDonald’s appeared. The little girl immediately exclaimed, “Mmm, french fries!” She couldn’t [...]