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Pinterest for Creative Pros: Introducing The Matboard

Move over Pinterest, there’s a brand new social bookmarking network in town.

The Matboard, launched near the end of February, is a site that pretty much works just like Pinterest — except it’s for creative professionals only.

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The Visual Power of Infographics

They’re everywhere on the internet these days. As ubiquitous as cat photos. You’ve even seen them here, on this very blog — we like to use neat-looking ones to help illustrate key points.

I’m talking about infographics. A combination of the words information and graphics, infographics are “graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.” 1

To put it in simpler terms: People like pictures.

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eBay Gets a New Look; Looks to Pinterest for Social “Inspiration”

If there’s a constant on the Internet, it’s that things are always changing. One only has to look back at how drastically different our online world was just ten years ago to know this.

But in the midst of the swirling, dizzying stream of constantly-evolving information, there has been one thing that quite literally remained constant for nearly two decades.

eBay’s logo.

That is, until now.

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Do You Need Brand Management?

We’ve seen a lot of branding “oopses” in our time. Logos stretched out of proportion. Muddied palette colors. Overlapping text, wrong fonts, outdated graphics, and inappropriate marks.

When Twitter released their new branding package early in June, everyone had a good giggle over the relentlessly thorough trademark and content display policy they released along with it. Weren’t they being a little overzealous?

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Color and the Art of Persuasion

I was in an art museum once when a toddler — no more than two years old — walked up to a projection on the floor that rotated among several large corporation logos. Several flashed by and then the famous “golden arches” of McDonald’s appeared. The little girl immediately exclaimed, “Mmm, french fries!” She couldn’t [...]

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Twitter Pushes Out New Logo

Visitors to Twitter this week may have noticed that the ol’ bird looks a little… different.

This week Twitter released an updated version of “Larry,” the familiar blue songbird who delivers your tweets (yes, kiddos, storks deliver babies and a songbird named Larry fetches your tweets — look it up, it’s science!). Initial reactions around the web have generally been positive.

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Got Forms? Here’s How to Get the Most Out of Them.

Here’s a brain-teaser for you: What do we do on the internet nearly every day — sometimes several times in one day?

(Hint: the answer should not be “stalk an ex’s Facebook profile.” If it is, you may want to move on, already.)

Okay, give up? …

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When Is A Brand Big Enough To Go Small?

AMC has just released a new poster marketing the return of season five of their seminal show Mad Men – and it’s already got the design world lining up to take sides.

If you’ve never before seen it, Mad Men is a dramatic series set in the 1960s at a fictional advertising agency in New York. It deals with shifting social norms, especially as experienced through the show’s main character, Don Draper.

The minimalist poster depicts a black and white silhouette of a man in a suit falling headfirst through a white and grey negative space. At the bottom, red and black text simply reads “March 25.” …

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