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When Is A Brand Big Enough To Go Small?

AMC has just released a new poster marketing the return of season five of their seminal show Mad Men – and it’s already got the design world lining up to take sides.

If you’ve never before seen it, Mad Men is a dramatic series set in the 1960s at a fictional advertising agency in New York. It deals with shifting social norms, especially as experienced through the show’s main character, Don Draper.

The minimalist poster depicts a black and white silhouette of a man in a suit falling headfirst through a white and grey negative space. At the bottom, red and black text simply reads “March 25.” …

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