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Kuler for Color

If you’ve ever taken an art class you should have some fundamental knowledge about primary and secondary colors and how they work together. But even if you haven’t, there are great tools available to assist you with choosing the right palette for your project. Allow me to walk you through one of my favorites.

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Click to Buy: How Colors Affect Conversions

Have you ever clicked into a page and immediately knew you didn’t like it?

Elements like layout, design, and typeface play a part in making snap judgments about a website, but usually our biggest response come from color. Color is incredibly powerful. In a few moments, color can tell us about who a website is targeting — gender, age, interests — and whether or not we want to stick around.

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Letterpress Printing: Lasting Impression, Lasting Inspiration

Today much of our communication is digital and the printed page feels almost forgotten. But there’s still demand for the tactile quality that something printed brings us. And nothing is more tactile than when it’s printed via letterpress.

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Great Resources for Great Type

According to Merriam-Webster, typography is the “style, arrangement, or appearance of printed letters on a page.”

That definition doesn’t sound all that exciting. Typography is so much more than arranging letters on a page, and these days that page can include the Internet, too. Whether for print or web, typography is an essential part of any design. It’s also one of the more difficult elements of design to master. [...]

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Choosing and Using Recyled Paper

Here at Dowitcher Designs we aren’t printing nearly as many marketing materials anymore, especially with so many easier online marketing options. But there are still items that are necessary to have in paper — like business cards — so when you have to print, why not choose a recycled option?

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Infographic: 2014 Global Design Trends

Think, for a moment, about the web and graphic designs of yesteryear. What springs to mind? Do you recall the “grunge” and “retro” look? Or when everything seemed to feature silhouettes of excited crowds? Or when everything seemed to have round 3D “glassy” buttons? Or when everything was all handwriting and layered textured backgrounds? Or when stripes and chevrons reigned supreme?

Maybe you’re having a hard time recalling specific examples, but I’m willing [...]

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Eight Top Tips to Optimize Mobile e-Commerce

Good news! Mobile e-commerce shot up 31% in the first quarter of 2013 — compared to 20% growth for all e-commerce, and nearly 4% for in-store. That’s a significant gain, and it underscores the building momentum that mobile retail shopping.

But here’s the bad news: you’re missing out if your online store is optimized for desktop computers.

Whether you’re just starting to build a mobile site, or you’re looking to spiff up your current one, here are 8 tips to help you optimize.

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Adobe to Creatives: It’s the Cloud or Nothing

What’s that? That’s the sound of a million designers and developers crying all at once.

Adobe just announced that they are ending perpetual licenses on all of their software products. Photoshop, Illustrator, InDesign, Dreamweaver, AfterEffects, Lightroom — all of the products that creatives use to design and build websites, print materials, and videos. Starting with the next version, which is scheduled to be released on June 17, users must purchase Creative Cloud subscriptions.

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Pinterest for Creative Pros: Introducing The Matboard

Move over Pinterest, there’s a brand new social bookmarking network in town.

The Matboard, launched near the end of February, is a site that pretty much works just like Pinterest — except it’s for creative professionals only.

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The Visual Power of Infographics

They’re everywhere on the internet these days. As ubiquitous as cat photos. You’ve even seen them here, on this very blog — we like to use neat-looking ones to help illustrate key points.

I’m talking about infographics. A combination of the words information and graphics, infographics are “graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.” 1

To put it in simpler terms: People like pictures.

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