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Quick Tips for Earning E-Commerce Trust

Here at Dowitcher Designs we’ve helped a number of clients take their businesses online. And from experience I can tell you that one of the most important elements of e-commerce is establishing credibility.

Without credibility, you may as well close up shop. Customers who make purchases online are savvy enough not to share [...]

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Tracking the Success of Twitter and Amazon’s “Tweet to Buy” Partnership

Recently Twitter teamed up with Amazon to offer a new social shopping experience for Twitter users called Tweet to Buy.

How it works is simple but brilliant. First you link your Twitter and Amazon accounts at amazon.Com/AmazonCart. Then, whenever you spot a tweet with an Amazon product link in your Twitter feed, all you need to do is reply to that tweet with the hashtag #AmazonCart.

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Nine Common E-Commerce Mistakes and How to Avoid Them

The phrase “shopping cart abandonment” might make you think of a lonely cart sitting in the middle of a vast, empty parking lot.

And while that’s quite a sad thought, it’s not quite as sad as the real meaning of the phrase: when online shoppers add items to their carts but leave before they begin or finish checking out.

In other words, when [...]

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Eight Top Tips to Optimize Mobile e-Commerce

Good news! Mobile e-commerce shot up 31% in the first quarter of 2013 — compared to 20% growth for all e-commerce, and nearly 4% for in-store. That’s a significant gain, and it underscores the building momentum that mobile retail shopping.

But here’s the bad news: you’re missing out if your online store is optimized for desktop computers.

Whether you’re just starting to build a mobile site, or you’re looking to spiff up your current one, here are 8 tips to help you optimize.

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Facebook versus Pinterest: Who’s Winning the Battle for Retail Dollars?

Honestly, I get a little tired of the constant pitting of one social media network against another. You know the drill: Facebook versus Twitter! Google versus Facebook! Instagram versus Flickr versus Pinterest!

Each network is vastly different and it’s incredibly difficult to level the metric playing field enough to officially announce an ultimate “winner” among them. What’s more, social media continues to change and shift, which means a current “winner” might not be wearing the crown anymore a few months from now.

But that constant evolution is what makes it important to keep on top of trends.

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Does Your Website Have Shopping Cart Abandonment Issues?

I’ve done it before, and you probably have, too.

Maybe you’ve clicked through a company’s sale email and found a new favorite shirt on deep discount, but you can’t find anything else you like well enough to bring the total up to get free shipping. Maybe you just found that same tool set on a competitor’s website for less. Maybe you had second thoughts about the page’s security before typing in your credit card digits.

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eBay Gets a New Look; Looks to Pinterest for Social “Inspiration”

If there’s a constant on the Internet, it’s that things are always changing. One only has to look back at how drastically different our online world was just ten years ago to know this.

But in the midst of the swirling, dizzying stream of constantly-evolving information, there has been one thing that quite literally remained constant for nearly two decades.

eBay’s logo.

That is, until now.

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Hello Google Shopping, Part 4: The Strategy

In Part 1, we covered the old Google Product Search; in Part 2, we reviewed the changes that are taking place in the new Google Shopping; and in Part 3, we did some analysis. Now, in the final part of our series, let’s take a look at the choices merchants have before them, and how they might strategize.

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Hello Google Shopping, Part 3: The Analysis

In Part 1, we covered the old Google Product Shopping, and in Part 2, we reviewed the changes that are taking place in the new Google Shopping. Now, it’s time for some analysis.

So what will come of the new paid inclusion model? Let’s take a look.

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Hello Google Shopping, Part 2: No More Free Clicks

In Part 1, we talked about what Google Product Search has been — up until now. Here in Part 2, we’ll discuss what it’s becoming.

Google is in the process of phasing out free Product Search and phasing in monetized Google Shopping — in fact, it’s already started happening. Before we dive into the details, take a good look for yourself.

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