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Who Owns the Photos You Share Online? Part One

Posted on May 9, 2013 by in Advertising, Facebook, Instagram, News, Social Networks

Since Facebook announced its intentions to acquire Instagram a little over a year ago, everyone’s been on pins and needles to see what — if anything — would change.

We got our first big hint last December when Instagram released its new Terms of Service, scheduled to go into effect the following month on January 19.

What happened then? Well, in short: absolute bedlam.

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Facebook to Adopt the Hashtag?

Posted on May 7, 2013 by in Advertising, Facebook, Marketing, Twitter

You may have heard: hashtags aren’t just for Twitter anymore.

And you, like me, may have noticed their proliferation over the past several months — Instagram recognizes them, as does Pinterest and Google+. Flickr, in fact, has recently added hashtag functionality. They appear on everything from billboards, to television commercials, to news articles, to cola bottle labels — it truly seems that I can’t go anywhere, online and off, without seeing them anymore.

Their gaining traction across a variety of platforms proves that at some point, hashtags ceased being a way for people to aggregate and organize content on Twitter, and became a standardized way for people to aggregate and organize anything — at least on the Internet.

But there’s one place where hashtags haven’t been adopted, and it perhaps has the biggest reach of all…

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Social Sharing Equals Success in Email Marketing

Posted on April 22, 2013 by in Email, Facebook, LinkedIn, Marketing, Social Media

Social media is over-hyped. I get that.

It feels like you can’t open a marketing email anymore without seeing buttons urging you to share the email content across social media channels. Sharing buttons seem so ubiquitous, one starts to wonder if they’re even effective. Have they simply become visual noise that people have learned to ignore on their screen, like display or text ads?

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Think Before You Like: “Like Farming” and the World of Facebook Spam

Posted on April 17, 2013 by in Facebook, Social Media, Social Networks

I was scrolling through my Facebook feed the other morning when I spotted a photo of a man stopping traffic on a road to let a duck and her babies cross. The caption read, “Hats off to this man….How many likes for this man?!!!”

Well, awww. How could anyone not like a heartwarming photo of a human helping animals? One of my friends had, and she wasn’t alone — this particular photo already had almost 200,000 likes, as well as over 5,500 comments and 11,500 shares.

In a cold world where it sometimes seems as if most of the news is bad, it’s nice to collectively celebrate a feel-good moment with others. After all, “liking” something is an easy way to agree, and to show you care.

But unfortunately, your “like” doesn’t always end there.

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Mopping Up the Internet’s Muddy Carbon Footprints

Posted on March 27, 2013 by in Environment, Facebook, Social Media, Tech, Twitter

We all know the impact that cars, factories, and even our own bodies have on the environment.

But have you ever stopped to think about the environmental impact of the internet?

It’s true: every time you load a page, send a tweet, share a post, or “like” something online, you’re emitting carbon dioxide — CO2. A small amount, sure, but consider how many people the world over are loading, sending, sharing, and liking, too.

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Facebook and the Future of Social Search

Posted on March 6, 2013 by in Facebook, Social Media, Social Networks, Tools

No doubt you’ve heard some noises over the last few weeks about Facebook’s newest product, Graph Search.

And if you were anything like me, you skimmed over the initial announcement while stifling a yawn. Because at first glance it seems a little underwhelming, right? Sounds like a spreadsheet tool. Or a search engine for finding, well, graphs.

It’s not, of course.

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Social Wars: the Battle Between Facebook and Google

Posted on February 26, 2013 by in Facebook, Google, Social Networks

Do you like Star Wars? Do you use social networks?

Even if you answered “no” to one of those questions, you’re in for a treat.

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Facebook and the Future of Relationships in Social Media

Posted on December 17, 2012 by in Advertising, Facebook, Marketing, Social Media, Social Networks

About a month ago, Facebook quietly rolled out Relationship Pages.

This means that if you’re in a relationship with someone who also has a profile on Facebook, you can now visit Facebook.com/us to see a virtual archive of your history as a couple — at least, your history as seen by Facebook. Every post made on each others’ wall, every tagged photo, every mutual friend, every event attended together — it’s all logged as a memory on your shared timeline.

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Facebook to Advertisers: Never Fear, Exchange Is Here!

Posted on June 28, 2012 by in Advertising, Facebook, Marketing, News, Social Media, Social Networks

In a well-timed response to the criticism they’ve received about their paltry advertising network, Facebook recently announced their plans to launch real-time ad bidding inside the next few weeks. Google and other companies already use this technology to better target ads to consumers.

The new advertising program is called Facebook Exchange.

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In an Advertising Battle Between Facebook and Google, Who Wins?

Posted on June 21, 2012 by in Advertising, Facebook, Google

We’ve guided many clients on their first forays into online advertising, and we’ve noticed that a lot of times folks want to jump into a network just because they’ve heard it’s popular.

Well. Popularity and success don’t necessarily mean the same thing — particularly when it comes to marketing.

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