If you have a website, then you have a Google Analytics account. [Please tell me you have a Google Analytics account?!] Analytics are vital to gauging both your website’s successes and its failures. Are your visitors abandoning their carts before checkout is completed? Do you have a high bounce rate? Which content is getting the [...]
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Hello Google Shopping, Part 4: The Strategy
In Part 1, we covered the old Google Product Search; in Part 2, we reviewed the changes that are taking place in the new Google Shopping; and in Part 3, we did some analysis. Now, in the final part of our series, let’s take a look at the choices merchants have before them, and how they might strategize.
Hello Google Shopping, Part 3: The Analysis
In Part 1, we covered the old Google Product Shopping, and in Part 2, we reviewed the changes that are taking place in the new Google Shopping. Now, it’s time for some analysis.
So what will come of the new paid inclusion model? Let’s take a look.
Hello Google Shopping, Part 2: No More Free Clicks
In Part 1, we talked about what Google Product Search has been — up until now. Here in Part 2, we’ll discuss what it’s becoming.
Google is in the process of phasing out free Product Search and phasing in monetized Google Shopping — in fact, it’s already started happening. Before we dive into the details, take a good look for yourself.
Hello Google Shopping, Part 1: Farewell Product Search
Well, it’s happening. Free Google Product Search is being phased out, and a new, paid inclusion model is being phased in.
What’s Google Product Search, you ask?
Fair enough. It is a legitimate question. Product Search has been incorporated into Google for so long that’s it’s become a seamless part of the search landscape. This picture will help identify the old Product Search results from the regular web search results:
In an Advertising Battle Between Facebook and Google, Who Wins?
We’ve guided many clients on their first forays into online advertising, and we’ve noticed that a lot of times folks want to jump into a network just because they’ve heard it’s popular.
Well. Popularity and success don’t necessarily mean the same thing — particularly when it comes to marketing.
Quick Guide to Using Google Alerts
Google has so many tools, it’s hard to know which ones to use! The answer is usually most of them if you’re running a web marketing campaign, but we know it’s important to prioritize. Because we care about the limited time we all have, we’ll be periodically highlighting the Google tools you should definitely be using, and the ones we use regularly….
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