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Social Sharing Equals Success in Email Marketing

Social media is over-hyped. I get that.

It feels like you can’t open a marketing email anymore without seeing buttons urging you to share the email content across social media channels. Sharing buttons seem so ubiquitous, one starts to wonder if they’re even effective. Have they simply become visual noise that people have learned to ignore on their screen, like display or text ads?

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How to Get the Most Out of Your LinkedIn Company Page

So, we need to talk about your company page on LinkedIn. You do have one, right? Nevermind that. I’m just going to assume that the first thing you did when LinkedIn rolled out newly-designed company pages to everyone at the beginning of October was set yours up. The second thing I’m going to assume is [...]

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