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#GivingTuesday: Non-Profits’ Answer to Black Friday

#GivingTuesday started in 2012 as a collaboration between 92nd Street Y and the United Nations Foundation. Held each year on the Tuesday after Thanksgiving, this year the day falls on Tuesday, December 1st.

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How to Measure Your Social Media ROI

Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your teeth whiter, they say.

Okay, they don’t say that last part.

In all seriousness, we all hear a lot of talk about the key benefits of social media marketing, but the process of putting actual numbers on those benefits seems hidden in a cloud of question marks.

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REI’s #OptOutside Campaign: A Breath of Fresh Air!

There are few things I like better than a good hike or a challenging yet rewarding backpacking trip. So it’s no big surprise that I’ve been an REI member for many years.

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Weird Data: Outbound Marketers Say Outbound Marketing “Overrated”

This year’s State of Inbound report shows us that even outbound marketers are beginning to see how ‘overrated’ outbound marketing techniques are in today’s marketplace.

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Should Your Brand Speak Emoji?

Forget Spanish or Chinese. It would seem one of the most important “languages” to become fluent in today is Emoji.

Yes, calling emoji a language is a stretch, seeing as how it doesn’t have any words, and no one can actually speak it. On the other hand, you’ll never need to worry about taking lessons or studying — if you can understand a picture you can “read” an emoji.

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How to Optimize Your Welcome Emails for More Conversions

One type of email that is easy for marketers to overlook—because they seem so generic—are welcome emails.

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Video Content Marketing Can No Longer Be Ignored

Video has steadily been on the rise for the last few years. But in the next few years you can expect a virtual explosion.

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Google Has a New Logo and We All Have a Lot of Work to Do

Google has a new logo and it’s exhausting.

Not the logo itself, mind you. But I’ll get to that in a minute.

Google’s products — and the devices with which we use those products — have evolved drastically since 1998. It’s simply not the same company anymore. So it makes sense that they’d be ready to unveil a change like this…

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Write A Value Proposition that Rises Above Your Competition

You already understand that a key part of marketing your business is highlighting its key benefits.

But a bulleted list of benefits alone doesn’t sell anything. What sells is positioning yourself as the right choice. What sells is the promise that your business holds more inherent value than your competition does.

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Social Marketing Inspiration: Tootsee Roll Mom

Here’s a dose of real-life social marketing inspiration for you, from the least likely place you’d expect it: a dancing pregnant woman.

Yuki Nishizawa and her spouse, Connell Cloyd, were about to have a baby. Bracing through painful waves of contractions in her room at Brigham and Women’s Hospital in Boston, MA, Yuki hit play on her iPad and… began to dance?

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