You may have heard: Google made some changes to its flagship website statistics service.
That’s right, Analytics has been revamped. If you’ve logged into your Analytics dashboard lately, you may have noticed a difference in what’s being reported. For example, Traffic Sources has become Acquisition, and Content has become Behavior.
Like most things in life, there are some good bits to the change, and there are some not-so-good bits. I’m here to help you sort it out.