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Email Marketing Fundamentals: 7 Point Checklist

Despite its sometimes “spammy” reputation, email marketing is still considered by marketers to be one of the most effective methods for reaching and engaging customers directly.

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New Marketing Data: Inbound Campaigns Consistently Delivering ROI

The 2015 State of Inbound Report included some very interesting data on the effectiveness of inbound marketing campaigns…

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Tips to Drive Sales with Your Content Marketing

We love content marketing. We think content marketing is tops, because it helps drive conversions.

But in the push to create great content, marketers all too often forget to optimize it for lead generation, calls to action, retargeting, and other sales-oriented goals — you know, the things that actually drive the conversions. Surely a balance can be struck?

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How Reviews and Recommendations Influence Purchases

It’s hard for me to admit to taking advice from other people.

But when I need something new these days, the first place I turn is social media to ask for recommendations from friends. The second place I turn is online reviews. These two strategies came together beautifully just this past weekend when I polled my Facebook friends [...]

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12 Steps to Writing Really Good Marketing Content

You know that writing great content will help drive traffic, generate conversion, and establish thought leadership, among other key marketing goals. Yet every time you sit down in front of the computer it feels like fighting a losing battle.

If only you could go back to that writing class you signed up for during freshman year to meet cute people and actually pay attention this time, right?

Well, it turns out you don’t have to.

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#GivingTuesday: Non-Profits’ Answer to Black Friday

#GivingTuesday started in 2012 as a collaboration between 92nd Street Y and the United Nations Foundation. Held each year on the Tuesday after Thanksgiving, this year the day falls on Tuesday, December 1st.

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How to Measure Your Social Media ROI

Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your teeth whiter, they say.

Okay, they don’t say that last part.

In all seriousness, we all hear a lot of talk about the key benefits of social media marketing, but the process of putting actual numbers on those benefits seems hidden in a cloud of question marks.

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REI’s #OptOutside Campaign: A Breath of Fresh Air!

There are few things I like better than a good hike or a challenging yet rewarding backpacking trip. So it’s no big surprise that I’ve been an REI member for many years.

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Weird Data: Outbound Marketers Say Outbound Marketing “Overrated”

This year’s State of Inbound report shows us that even outbound marketers are beginning to see how ‘overrated’ outbound marketing techniques are in today’s marketplace.

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Should Your Brand Speak Emoji?

Forget Spanish or Chinese. It would seem one of the most important “languages” to become fluent in today is Emoji.

Yes, calling emoji a language is a stretch, seeing as how it doesn’t have any words, and no one can actually speak it. On the other hand, you’ll never need to worry about taking lessons or studying — if you can understand a picture you can “read” an emoji.

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