It’s well-known that we humans are visual creatures. It’s the reason why magazines are jammed with full-page glossy photo advertisements. It’s the reason we can’t tear our eyes away from the flickering TV screen when it’s on.
And it shows in our engagement online. According to Kissmetrics, Facebook posts with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-only posts.