Despite its sometimes “spammy” reputation, email marketing is still considered by marketers to be one of the most effective methods for reaching and engaging customers directly.
The 2015 State of Inbound Report included some very interesting data on the effectiveness of inbound marketing campaigns…
We love content marketing. We think content marketing is tops, because it helps drive conversions.
But in the push to create great content, marketers all too often forget to optimize it for lead generation, calls to action, retargeting, and other sales-oriented goals — you know, the things that actually drive the conversions. Surely a balance can be struck?
It’s hard for me to admit to taking advice from other people.
But when I need something new these days, the first place I turn is social media to ask for recommendations from friends. The second place I turn is online reviews. These two strategies came together beautifully just this past weekend when I polled my Facebook friends [...]
You know that writing great content will help drive traffic, generate conversion, and establish thought leadership, among other key marketing goals. Yet every time you sit down in front of the computer it feels like fighting a losing battle.
If only you could go back to that writing class you signed up for during freshman year to meet cute people and actually pay attention this time, right?
Well, it turns out you don’t have to.
There are few things I like better than a good hike or a challenging yet rewarding backpacking trip. So it’s no big surprise that I’ve been an REI member for many years.
This year’s State of Inbound report shows us that even outbound marketers are beginning to see how ‘overrated’ outbound marketing techniques are in today’s marketplace.
Forget Spanish or Chinese. It would seem one of the most important “languages” to become fluent in today is Emoji.
Yes, calling emoji a language is a stretch, seeing as how it doesn’t have any words, and no one can actually speak it. On the other hand, you’ll never need to worry about taking lessons or studying — if you can understand a picture you can “read” an emoji.