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Write A Value Proposition that Rises Above Your Competition

You already understand that a key part of marketing your business is highlighting its key benefits.

But a bulleted list of benefits alone doesn’t sell anything. What sells is positioning yourself as the right choice. What sells is the promise that your business holds more inherent value than your competition does.

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Social Marketing Inspiration: Tootsee Roll Mom

Here’s a dose of real-life social marketing inspiration for you, from the least likely place you’d expect it: a dancing pregnant woman.

Yuki Nishizawa and her spouse, Connell Cloyd, were about to have a baby. Bracing through painful waves of contractions in her room at Brigham and Women’s Hospital in Boston, MA, Yuki hit play on her iPad and… began to dance?

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Working to Make Content Marketing Work

Everyone knows that great content gets shared.

Yet hardly anyone talks about the work that goes into making great content, well, work. We know that it starts with a good idea, and ends with new conversions — and what goes on in between?

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Marketing Metrics: Measure What Matters

In today’s digital marketing age, sometimes us marketers feel like we’re drowning in metrics: impressions, cost per click, click-through rates, engagement rates, email open rates…the list goes on and on! But which of these metrics actually matter to your business?

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Demystifying Content Marketing

Quick, want to scare someone? Leap out from behind a bush and shout “MARKETING!” at them.

Sure, the surprise is the scariest part, but “marketing” could be a close second. For many people the word conjures up visions of greedy magicians performing sleights of hand to fool you into buying something. But tack on “content” in front of “marketing” and the vision gets murkier. Content marketing? What is that… like trying to get people to buy stuff on Facebook or something?

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How The Onion Gets You to Click on Ads

While we’re on the topic of native advertising, here’s something I didn’t know until now: The Onion does native advertising, too.

And it does it pretty well.

For those who don’t know, The Onion is an entertainment media company that deals in satirized news. In other words, don’t believe what you read on The Onion, unless you want to believe that hockey fans were treated to a rare sight of a zamboni giving birth.

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Tech Trends: Favorite Devices and Services for Young and Old

Can I tell you a personal story?

In 1985 my dad scrimped and saved to buy a VCR, which was the hot new home entertainment gadget at the time. After he bought one, he saved up to buy another so that he could play movies on one and record them on the other.

(Don’t tell the FCC!)

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Putting a Face on Litter — Literally

Litter mistakes happen. How many times have I reached for a tissue in my pocket only to find that I must have unknowingly dropped it somewhere? How many times have I chased a tumbling gum wrapper on a windy day only to give up after a few yards?

(I still feel bad about that.)

So I’m willing to forgive mistakes, but I have zero tolerance for people who intentionally litter. And increasingly, so does a major city in China.

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Good Users Go To Hashtag Heaven

Hashtags are everywhere. And with good reason — when used correctly, the right hashtags can increase engagement, reach new audiences, and help marketers track campaign performance.

But as we all know, what flies on one social platform doesn’t always translate on another.

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Why So Serious? Fuel Social Sharing with Humor

With social media driving a significant and ever-growing amount of website traffic, the key to standing out and getting heard requires creativity.

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