One type of email that is easy for marketers to overlook—because they seem so generic—are welcome emails.
Video has steadily been on the rise for the last few years. But in the next few years you can expect a virtual explosion.
You already understand that a key part of marketing your business is highlighting its key benefits.
But a bulleted list of benefits alone doesn’t sell anything. What sells is positioning yourself as the right choice. What sells is the promise that your business holds more inherent value than your competition does.
In today’s digital marketing age, sometimes us marketers feel like we’re drowning in metrics: impressions, cost per click, click-through rates, engagement rates, email open rates…the list goes on and on! But which of these metrics actually matter to your business?
While we’re on the topic of native advertising, here’s something I didn’t know until now: The Onion does native advertising, too.
And it does it pretty well.
For those who don’t know, The Onion is an entertainment media company that deals in satirized news. In other words, don’t believe what you read on The Onion, unless you want to believe that hockey fans were treated to a rare sight of a zamboni giving birth.
Can I tell you a personal story?
In 1985 my dad scrimped and saved to buy a VCR, which was the hot new home entertainment gadget at the time. After he bought one, he saved up to buy another so that he could play movies on one and record them on the other.
(Don’t tell the FCC!)