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Good Users Go To Hashtag Heaven

Hashtags are everywhere. And with good reason — when used correctly, the right hashtags can increase engagement, reach new audiences, and help marketers track campaign performance.

But as we all know, what flies on one social platform doesn’t always translate on another.

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Why So Serious? Fuel Social Sharing with Humor

With social media driving a significant and ever-growing amount of website traffic, the key to standing out and getting heard requires creativity.

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Have You Created a Call-to-Action for Your Facebook Business Page Yet?

One of your first marketing goals for 2015 was to set up a call-to-action button on your Facebook business page, right?

Right?

Well, in case you haven’t, here’s your friendly, er, call-to-action.

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Connecting Brands with Content: Tumblr Launches Creatrs Network

These days, content is king. Content is the quickest way to get your brand in front of more people — and content can ultimately net you more clients.

But you can’t present just any old content. You can’t leverage something stale, outdated, repetitive, or benign. Marketing moves at 100 mph, and you’ve got to move at 150 — always ahead of everyone else.

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Super Bowl 2015: Hits, Misses, and Fumbles

Some people watch the Super Bowl for the football. But everyone watches the Super Bowl for the ads.

Like other years, there was a buzz of advertising anticipation leading up to the big game. But did this year’s ads deliver what they promised? Let’s see how they stacked up.

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Brands take a Stand: Social Justice Goes Viral

Recently, a video titled “Whistling at Your Mom” has been making the social rounds.

Yes, you read that right. And no, they’re not talking an innocent tune.

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Your Social Photos are Bad. Here’s How to Make them Better (Part 2)

In my last post I shared some creative tips for making your social photos look better. Now, it’s time to get into the nitty-gritty technical aspects of improving quality — because creativity alone can’t make a good photo!

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Reach Nearby Customers with Facebook Local Awareness Ads

On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch [...]

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Your Social Photos are Bad. Here’s How to Make Them Better (Part 1)

It’s well-known that we humans are visual creatures. It’s the reason why magazines are jammed with full-page glossy photo advertisements. It’s the reason we can’t tear our eyes away from the flickering TV screen when it’s on.

And it shows in our engagement online. According to Kissmetrics, Facebook posts with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-only posts.

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Going Viral: How to Create Content That Gets Shared

Virality: it’s not just for the common cold anymore.

And you can’t escape, either. From the Chuck Norris memes of the mid-2000s to the “Harlem Shake” videos of last year to the Ice Bucket Challenges of this past summer, everyone has seen viral content in their feeds.

But what most folks don’t understand is [...]

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