Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is going on with this logo?
We can probably agree that technology is the backbone of marketing — in the digital age, now more so than ever.
But as a marketer sometimes you can be so busy, well, marketing that you don’t have time to keep on top of the latest tech trends. So you wait until a need arises and then you dive into unknown waters, splashing around frantically in circles until you think you’ve found what you’re looking for.
No? You don’t often find yourself swimming on the job? Huh. Must just be me, then.
You may have heard: Google made some changes to its flagship website statistics service.
That’s right, Analytics has been revamped. If you’ve logged into your Analytics dashboard lately, you may have noticed a difference in what’s being reported. For example, Traffic Sources has become Acquisition, and Content has become Behavior.
Like most things in life, there are some good bits to the change, and there are some not-so-good bits. I’m here to help you sort it out.