I was never very good at chemistry. Protons, neutrons, electrons, isotopes — the very properties of chemical elements seemed to me like words from a foreign language. But when the teacher introduced the periodic table of elements, it was like a little lightbulb went on.
We can probably agree that technology is the backbone of marketing — in the digital age, now more so than ever.
But as a marketer sometimes you can be so busy, well, marketing that you don’t have time to keep on top of the latest tech trends. So you wait until a need arises and then you dive into unknown waters, splashing around frantically in circles until you think you’ve found what you’re looking for.
No? You don’t often find yourself swimming on the job? Huh. Must just be me, then.
You may have heard: Google made some changes to its flagship website statistics service.
That’s right, Analytics has been revamped. If you’ve logged into your Analytics dashboard lately, you may have noticed a difference in what’s being reported. For example, Traffic Sources has become Acquisition, and Content has become Behavior.
Like most things in life, there are some good bits to the change, and there are some not-so-good bits. I’m here to help you sort it out.