More and more businesses are creating landing pages these days. And why not? A landing page is a perfect online marketing tool for targeted campaigns. By linking to it from social media, email newsletters, or advertisements, a marketer can effectively measure its success. And a successful landing page is one that generates visitors into actual sales or leads — that is, if you’re doing it correctly.
Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is going on with this logo?