In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep [...]
The phrase “shopping cart abandonment” might make you think of a lonely cart sitting in the middle of a vast, empty parking lot.
And while that’s quite a sad thought, it’s not quite as sad as the real meaning of the phrase: when online shoppers add items to their carts but leave before they begin or finish checking out.
In other words, when [...]
Have you ever noticed the seemingly random nature of your Facebook News Feed? You’ll be scrolling through and notice that one of your friend’s stories from several hours ago appears at the top of the page, while a more recent story from another friend appears towards the bottom of the page. Why doesn’t Facebook show them in chronological order?
Well, the system isn’t as goofy as it looks. There’s a method to the madness. And whether you’re a brand or an average Joe, it’s helpful to know how, where, and why Facebook shows posts to you.
If you’re anything like me, sometimes you finish typing out a tweet only to find that you’re over the character limit. Then, you’re faced with the daunting task of trying to carefully shorten, delete, or swap out words until you trim that tweet down to size.
And again, if you’re anything like me, that process is now even more challenging. Twitter has reduced the character limit on some tweets down to 117.
Contrary to reason, the term “bounce rate” has nothing to do with balls or trampolines. Nor does it have anything to do with bars — but feel free to ask a bouncer what his “bounce rate” is for the evening and see how long it takes him to add you to his numbers.
No, in the world of websites a bounce rate is the number of people who visited the first page of your website and then left without looking at anything else. It’s important to measure and track these types of visits because a high bounce rate generally indicates that people aren’t finding what they’re looking for on your site.
And if people aren’t finding what they’re looking for? That’s a problem.
You can refresh your wardrobe. You can refresh your browser window. You can refresh yourself on a hot day with a cold drink.
Is your website in need of a refresh?
Websites are funny things. We hustle and sweat to put them together, we worry over every word of copy, we put a spit polish on every detail, and then we push them out into the world where they just… sit there. Day in, day out. Maybe you occasionally make an edit here and there, or update your events page with new conference details. But that’s it. You kind of forget about them, because they’re always running in the background, silently doing their jobs.
Until they stop performing quite so well.
Here’s a brain-teaser for you: What do we do on the internet nearly every day — sometimes several times in one day?
(Hint: the answer should not be “stalk an ex’s Facebook profile.” If it is, you may want to move on, already.)
Okay, give up? …
Google has so many tools, it’s hard to know which ones to use! The answer is usually most of them if you’re running a web marketing campaign, but we know it’s important to prioritize. Because we care about the limited time we all have, we’ll be periodically highlighting the Google tools you should definitely be using, and the ones we use regularly….