Archive | Optimization RSS feed for this section

Grow Your Presence on Instagram: Expanding Your Reach

In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep [...]

Leave a comment Continue Reading →

Nine Common E-Commerce Mistakes and How to Avoid Them

The phrase “shopping cart abandonment” might make you think of a lonely cart sitting in the middle of a vast, empty parking lot.

And while that’s quite a sad thought, it’s not quite as sad as the real meaning of the phrase: when online shoppers add items to their carts but leave before they begin or finish checking out.

In other words, when [...]

Leave a comment Continue Reading →

The Ultimate Pinterest Pin, According to Science

Stop the pinning! The perfect Pinterest picture has finally been found. You can close your accounts and get back to doing whatever it was you did before Pinterest. There is nothing more to see here, folks.

Okay, okay, you can keep pinning. There is no need to pull the plug on America’s favorite bookmarking site just yet. But it’s true that some fascinating research has been done recently on what exactly makes an image popular on Pinterest.

Curalate, an east-coast startup that optimizes analytics and marketing on both Pinterest and Instagram, took a half a million images as a sample and ran the numbers on them. From this data they were able to glean [...]

Leave a comment Continue Reading →

What’s Facebook’s EdgeRank and Why Should You Care?

Have you ever noticed the seemingly random nature of your Facebook News Feed? You’ll be scrolling through and notice that one of your friend’s stories from several hours ago appears at the top of the page, while a more recent story from another friend appears towards the bottom of the page. Why doesn’t Facebook show them in chronological order?

Well, the system isn’t as goofy as it looks. There’s a method to the madness. And whether you’re a brand or an average Joe, it’s helpful to know how, where, and why Facebook shows posts to you.

1 Comment Continue Reading →

Less is More: Tips for Coping with Twitter’s Character Limit

If you’re anything like me, sometimes you finish typing out a tweet only to find that you’re over the character limit. Then, you’re faced with the daunting task of trying to carefully shorten, delete, or swap out words until you trim that tweet down to size.

And again, if you’re anything like me, that process is now even more challenging. Twitter has reduced the character limit on some tweets down to 117.

1 Comment Continue Reading →

At What Rate Does Your Website Bounce?

Contrary to reason, the term “bounce rate” has nothing to do with balls or trampolines. Nor does it have anything to do with bars — but feel free to ask a bouncer what his “bounce rate” is for the evening and see how long it takes him to add you to his numbers.

No, in the world of websites a bounce rate is the number of people who visited the first page of your website and then left without looking at anything else. It’s important to measure and track these types of visits because a high bounce rate generally indicates that people aren’t finding what they’re looking for on your site.

And if people aren’t finding what they’re looking for? That’s a problem.

Leave a comment Continue Reading →

You’ve Changed. Has Your Website?

You can refresh your wardrobe. You can refresh your browser window. You can refresh yourself on a hot day with a cold drink.

Is your website in need of a refresh?

Websites are funny things. We hustle and sweat to put them together, we worry over every word of copy, we put a spit polish on every detail, and then we push them out into the world where they just… sit there. Day in, day out. Maybe you occasionally make an edit here and there, or update your events page with new conference details. But that’s it. You kind of forget about them, because they’re always running in the background, silently doing their jobs.

Until they stop performing quite so well.

1 Comment Continue Reading →

Favicons: A Comprehensive Guide to Making and Installing Them

If I didn’t know any better, I’d have to wager a guess that a favicon was a character in a popular children’s video game. But I do know better, since I create favicons for every website we build. And there’s a chance that you, gentle reader, might be here looking to find out how to do just that.

Now, it’s true that there are already a lot of favicon tutorials out there. I saw them all firsthand when a friend recently asked me how to make a favicon for her personal blog, and instead of taking the time to write out a list of instructions, I went in search of a good tutorial to link to. What I found was less than thrilling. Many are outdated, many didn’t answer all of her questions, and — if I may be allowed to show my bias — I just didn’t like ‘em.

Let’s just say I thought it might be time to revisit the topic. So I present to you: a comprehensive guide to making and installing favicons.

Leave a comment Continue Reading →

Got Forms? Here’s How to Get the Most Out of Them.

Here’s a brain-teaser for you: What do we do on the internet nearly every day — sometimes several times in one day?

(Hint: the answer should not be “stalk an ex’s Facebook profile.” If it is, you may want to move on, already.)

Okay, give up? …

Leave a comment Continue Reading →

Quick Guide to Using Google Alerts

Google has so many tools, it’s hard to know which ones to use! The answer is usually most of them if you’re running a web marketing campaign, but we know it’s important to prioritize. Because we care about the limited time we all have, we’ll be periodically highlighting the Google tools you should definitely be using, and the ones we use regularly….

Leave a comment Continue Reading →