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REI’s #OptOutside Campaign: A Breath of Fresh Air!

There are few things I like better than a good hike or a challenging yet rewarding backpacking trip. So it’s no big surprise that I’ve been an REI member for many years.

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Why So Serious? Fuel Social Sharing with Humor

With social media driving a significant and ever-growing amount of website traffic, the key to standing out and getting heard requires creativity.

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The Subtle Art of the Yarn Bomb

If you haven’t heard of yarn bombing, don’t worry. These aren’t the kind of bombs that explode – but if they did, they would probably feel pretty cozy!

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Take an Urban Street Type Safari

Heard any good Comic Sans jokes lately? Designer James Victore doesn’t have time to listen to them — he’s much too busy taking other fonts to task.

Victore recently took a “Type Safari,” tooling around Brooklyn and Queens in an old Army Jeep with a camera in tow. In the resulting video, he looks at street type and signage and tries to “figure out what the hell it’s for.”

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First Impressions of the Liquid Image Xtreme Sport Camera

Recently I attended Vita Travel’s grand opening in downtown Santa Barbara. It was a fun party and as part of the celebration they raffled off a number of covetable travel items including luggage, clothing, and high-tech gadgets. And to my surprise it turns out I was the lucky winner of a Liquid Image Xtreme Sport [...]

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Move Over, Charlie Brown — There’s a New Great Pumpkin In Town

What’s round, orange, has a stem, grows in a patch… and can be used to play a classic video game?

If you still guessed “pumpkin,” you deserve a treat.

Just in time for Halloween, Nathan Pryor — an artist, programmer, and builder…

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Lessons in Brand Personality: The LA Kings

In our office we talk a lot about developing a “voice.” Cultivating a brand personality is certainly one of the best things a company can do to attract a certain kind of customer — and keep him or her. And one of the best ways to grow that personality is through social media.

But one thing companies always seem to forget is that growing a true following — building a strong voice — is more than just collecting fans or followers on Facebook and Twitter.

Time out for a sidebar: Dowitcher Designs loves its hockey…

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