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Adobe to Creatives: It’s the Cloud or Nothing

Posted on May 30, 2013 by in Design, Development, News, Rants, Raves

What’s that? That’s the sound of a million designers and developers crying all at once.

Adobe just announced that they are ending perpetual licenses on all of their software products. Photoshop, Illustrator, InDesign, Dreamweaver, AfterEffects, Lightroom — all of the products that creatives use to design and build websites, print materials, and videos. Starting with the next version, which is scheduled to be released on June 17, users must purchase Creative Cloud subscriptions.

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The Secret Door: A Social Media Marketing Win

Posted on April 29, 2013 by in Google, Integrated Marketing Campaigns, Marketing, Raves, Social Media, Tech, Tools, Websites

No doubt you’ve played with Google Maps’ Street View before. It can be handy when looking up addresses, or for checking out neighborhoods you’re interested in living in, or even for scoping out the places you used to live.

But what I didn’t fully understand until recently was how limiting of a name “Street View” actually is. Over several years and with the help of countless volunteers who have contributed 360-degree “photo spheres,” Google has amassed a litany of panoramas that go way beyond just street-level. And they’re all available for the whole world to see.

One of the coolest ways to check out these views is through an interactive experience called “The Secret Door”…

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Move Over, Charlie Brown — There’s a New Great Pumpkin In Town

Posted on October 31, 2012 by in Raves

What’s round, orange, has a stem, grows in a patch… and can be used to play a classic video game?

If you still guessed “pumpkin,” you deserve a treat.

Just in time for Halloween, Nathan Pryor — an artist, programmer, and builder…

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Lessons in Brand Personality: The LA Kings

Posted on June 20, 2012 by in Branding, Marketing, Raves, Social Media, Twitter

In our office we talk a lot about developing a “voice.” Cultivating a brand personality is certainly one of the best things a company can do to attract a certain kind of customer — and keep him or her. And one of the best ways to grow that personality is through social media.

But one thing companies always seem to forget is that growing a true following — building a strong voice — is more than just collecting fans or followers on Facebook and Twitter.

Time out for a sidebar: Dowitcher Designs loves its hockey…

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