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Demystifying Content Marketing

Quick, want to scare someone? Leap out from behind a bush and shout “MARKETING!” at them.

Sure, the surprise is the scariest part, but “marketing” could be a close second. For many people the word conjures up visions of greedy magicians performing sleights of hand to fool you into buying something. But tack on “content” in front of “marketing” and the vision gets murkier. Content marketing? What is that… like trying to get people to buy stuff on Facebook or something?

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What Facebook’s New Prioritize Feature Means For Brands

When it comes to your news feed, Facebook’s attitude has long been on the patronizing side. We know what’s best, dear. Now run along and watch this video we chose for you.

To be fair, this approach wasn’t without merit. There’s a ton of content circulating in the average news feed, and [...]

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Boost Your Organic Reach on Facebook

I’m a stickler for good grammar and spelling. Perhaps to a fault — but there’s no wrong in doing things correctly. And that goes double if you’re representing your business.

That’s why I was initially reluctant to share this infographic on Facebook engagement [...]

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Good Users Go To Hashtag Heaven

Hashtags are everywhere. And with good reason — when used correctly, the right hashtags can increase engagement, reach new audiences, and help marketers track campaign performance.

But as we all know, what flies on one social platform doesn’t always translate on another.

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Target the Best Social Content Length

They say more is better but I can think of several examples where that’s just not true. More dental work, for one. More time spent in line at the DMV, for another.

But one example that doesn’t come to mind so easily is, well, the length of your social content.

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Autoplay Enables Eye-Popping New Cinemagraphs

You know, media users are pretty savvy. They can spot an advertisement in their feeds and scroll past it with a quick swipe of the thumb without even registering the name of the business, let alone the message.

This, understandably, isn’t what advertisers want to hear. But the truth of the matter is that even when an ad is natively placed right in the middle of our information streams, advertisers can’t make anyone pay attention to it.

Or can they?

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Bad News for Hoaxes, Good News for Your Facebook Feed

Quick, do you remember what future date Marty McFly travels to from 1985 in the film Back to the Future II?

Even if you don’t right now, your memory may have already been tested. Since 2010, multiple #futureday memes have circulated far and wide, each with the same message: today is the “destination time” that Doc Brown programmed into the DeLorean’s console. The memes are usually accompanied [...]

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Influencing Trust Online: How We Make Social Recommendations

Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media?

It sounds crazy, but it’s true. More than ever these days, we make purchasing decisions based on what people — often strangers! — say online.

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Have You Created a Call-to-Action for Your Facebook Business Page Yet?

One of your first marketing goals for 2015 was to set up a call-to-action button on your Facebook business page, right?

Right?

Well, in case you haven’t, here’s your friendly, er, call-to-action.

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How to Reap the Rewards of Google & Twitter’s Romance

Have you heard? After a four-year hiatus, the King of Search and the Queen of Social are getting back together.

Google and Twitter recently announced an agreement to integrate tweets into Google searches. Google can technically find and index tweets now, but at 6,000 tweets per minute this “firehose” of data is impossible to crawl and capture without direct access. With the deal in place, Google can [...]

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