I don’t know about you, but I hate how the holidays seem to start earlier and earlier every year. Just recently I saw a picture a friend posted of a Christmas display inside of a popular department store — at the end of September. Retailers! Come on! Can’t you at least wait until after Halloween [...]
This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy.
Ah, the ever-changing world of social media. Not only do marketers have to keep up with new and evolving platforms, they have to constantly keep up with new and evolving platform features.
Who among us hasn’t logged into a social media account to find that the layout has completely changed?
For many of our clients, particularly small business owners, taking the plunge into social media marketing can feel incredibly overwhelming at first. It seems like there is a hot new social media platform or app creating buzz on an almost-weekly basis. Who has the time or resources to keep up with all the Vines, Twitters, and Instagrams of the world?
Since its inception in 1999, Coachella Valley Music and Arts Festival has grown by leaps and bounds into three-day, two-weekend event with 8 stages — and much of that growth can be attributed to the power of social media. What can be learned from the creative steps Coachella organizers took to build buzz for their brand online?
I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going.
And I do repeat myself, but that’s because I care! Social media isn’t the be-all and end-all of a business, but these days it’s an extremely important component — think of it as a leg supporting a table. It’s a topic that deserves a lot of discussion and attention.
Trouble is, the writing [...]
In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep [...]
In Part 1 we talked about how Instagram has become a vital weapon to keep in your marketing arsenal, and we also talked about how to get started. Now let’s move on to the fun stuff — creating good, engaging content.
Hey, what do you know, it’s a brand new year full of brand new resolutions. And if you make one social media marketing resolution this year, make it this:
Amp up your Instagram game.
What? Instagram? I know. I’ll be honest with you, I didn’t “get” Instagram at first, either. In its early days it had built up such a reputation as a hipster mecca for filtered shots of shoes and latte-foam designs that I couldn’t understand how it could be useful in a larger context. But now our little Insta is all grown up, and it’s time to take a serious look at its marketing potential.
Dowitcher Designs HQ may be located in sunny Santa Barbara, CA, but we’re not disconnected from the rest of the country. And for the past few days we’ve been hearing all about this nasty arctic air mass that’s dipped down from, well, the arctic, and right into the middle of the continental US.
It’s news-worthy, for sure. Today, alone, at least 45 daily record lows were shattered. And I didn’t even need to check the news to know — social media saw to that.