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Brands take a Stand: Social Justice Goes Viral

Recently, a video titled “Whistling at Your Mom” has been making the social rounds.

Yes, you read that right. And no, they’re not talking an innocent tune.

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Your Social Photos are Bad. Here’s How to Make them Better (Part 2)

In my last post I shared some creative tips for making your social photos look better. Now, it’s time to get into the nitty-gritty technical aspects of improving quality — because creativity alone can’t make a good photo!

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Reach Nearby Customers with Facebook Local Awareness Ads

On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch [...]

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Your Social Photos are Bad. Here’s How to Make Them Better (Part 1)

It’s well-known that we humans are visual creatures. It’s the reason why magazines are jammed with full-page glossy photo advertisements. It’s the reason we can’t tear our eyes away from the flickering TV screen when it’s on.

And it shows in our engagement online. According to Kissmetrics, Facebook posts with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-only posts.

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Going Viral: How to Create Content That Gets Shared

Virality: it’s not just for the common cold anymore.

And you can’t escape, either. From the Chuck Norris memes of the mid-2000s to the “Harlem Shake” videos of last year to the Ice Bucket Challenges of this past summer, everyone has seen viral content in their feeds.

But what most folks don’t understand is [...]

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5 Tips to Practicing Social Media Sensitivity

Trust me: I’ve done it before.

One day last year I logged into my personal Twitter account and, without bothering to check my feed content first because I was busy, tweeted a joke I’d just thought up. Normal, right? Yep. On most days, it would be fine. But on that day, the Boston Marathon bombings had just occurred.

Ouch.

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These Social Marketing Trends Will Help You Get Ready for the Holidays

I don’t know about you, but I hate how the holidays seem to start earlier and earlier every year. Just recently I saw a picture a friend posted of a Christmas display inside of a popular department store — at the end of September. Retailers! Come on! Can’t you at least wait until after Halloween [...]

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“What’s The Best Time to Post on (Insert Social Media Platform Here)?”

This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy.

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This Social Media Cheat Sheet Will Help You Stay Out of Design Trouble

Ah, the ever-changing world of social media. Not only do marketers have to keep up with new and evolving platforms, they have to constantly keep up with new and evolving platform features.

Who among us hasn’t logged into a social media account to find that the layout has completely changed?

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Social Strategy: Should Your Small Business be on Pinterest?

For many of our clients, particularly small business owners, taking the plunge into social media marketing can feel incredibly overwhelming at first. It seems like there is a hot new social media platform or app creating buzz on an almost-weekly basis. Who has the time or resources to keep up with all the Vines, Twitters, and Instagrams of the world?

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