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How #Coachella Does Social

Since its inception in 1999, Coachella Valley Music and Arts Festival has grown by leaps and bounds into three-day, two-weekend event with 8 stages — and much of that growth can be attributed to the power of social media. What can be learned from the creative steps Coachella organizers took to build buzz for their brand online?

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Cool Tool: The Beginner’s Guide to Social Media

I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going.

And I do repeat myself, but that’s because I care! Social media isn’t the be-all and end-all of a business, but these days it’s an extremely important component — think of it as a leg supporting a table. It’s a topic that deserves a lot of discussion and attention.

Trouble is, the writing [...]

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Grow Your Presence on Instagram: Expanding Your Reach

In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep [...]

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Grow Your Presence on Instagram: Creating Good Content

In Part 1 we talked about how Instagram has become a vital weapon to keep in your marketing arsenal, and we also talked about how to get started. Now let’s move on to the fun stuff — creating good, engaging content.

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Grow Your Presence on Instagram: Getting Started

Hey, what do you know, it’s a brand new year full of brand new resolutions. And if you make one social media marketing resolution this year, make it this:

Amp up your Instagram game.

What? Instagram? I know. I’ll be honest with you, I didn’t “get” Instagram at first, either. In its early days it had built up such a reputation as a hipster mecca for filtered shots of shoes and latte-foam designs that I couldn’t understand how it could be useful in a larger context. But now our little Insta is all grown up, and it’s time to take a serious look at its marketing potential.

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Newsjacking the Weather: A Social Media Win for Wendy’s

Dowitcher Designs HQ may be located in sunny Santa Barbara, CA, but we’re not disconnected from the rest of the country. And for the past few days we’ve been hearing all about this nasty arctic air mass that’s dipped down from, well, the arctic, and right into the middle of the continental US.

It’s news-worthy, for sure. Today, alone, at least 45 daily record lows were shattered. And I didn’t even need to check the news to know — social media saw to that.

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Have a Very Meme Christmas

Here at Dowitcher Designs we love the holiday season. Everything about it! The twinkling lights, the sparkling tinsel, the festive parties, the cookies, oh my goodness, the cookies.

This year, though, even our pets got caught up the spirit. Yep, our team is rounded out with two fiesty kittens, Pinot and Persimmon; a dog, Trixie; and a turtle, Pip — let’s say they’re our creative muses. And recently they got really creative.

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I Love You, I Hate You: Women, Smartphones, and Social Media

Last week I came across an infographic on women and technology that I can’t seem to stop thinking about, so I thought I’d share it here with you.

Huffington Post and Real Simple teamed up to create an online poll that was answered by 3,583 women between October 7 and October 18. The poll asked questions about how smartphones and social media affect their lives.

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Where the Teens Are on Social Media — and Where They Aren’t

Do you remember the day you got a Facebook friend request from your grandmother?

Facebook has come a long way over the years — from a startup network for Ivy-League university students, to the number one social network on the globe. But with that popularity has come, well, a certain element of maturity.

New research from Piper Jaffray suggests that as more and more older people have joined Facebook, more and more younger people are looking to be social elsewhere.

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Tracking Happiness Over Time: A Fascinating Twitter Study

Social media marketers love to measure things. They love to measure customer engagement, for example. Brand awareness. Sales conversion. Return on investment.

The most fascinating thing to track, however — at least to me — is sentiment. And I’m not talking about that schmoopy, gooey feeling you get when you think about your first crush.

Marketers want to track sentiment is because they’re interested in knowing how people feel about their company or brand. Are they happy or sad? Satisfied or mad? Are they advocating, or are they trash-talking?

Sentiment is difficult to track because [...]

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