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The Secret Door: A Social Media Marketing Win

Posted on April 29, 2013 by in Google, Integrated Marketing Campaigns, Marketing, Raves, Social Media, Tech, Tools, Websites

No doubt you’ve played with Google Maps’ Street View before. It can be handy when looking up addresses, or for checking out neighborhoods you’re interested in living in, or even for scoping out the places you used to live.

But what I didn’t fully understand until recently was how limiting of a name “Street View” actually is. Over several years and with the help of countless volunteers who have contributed 360-degree “photo spheres,” Google has amassed a litany of panoramas that go way beyond just street-level. And they’re all available for the whole world to see.

One of the coolest ways to check out these views is through an interactive experience called “The Secret Door”…

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Social Sharing Equals Success in Email Marketing

Posted on April 22, 2013 by in Email, Facebook, LinkedIn, Marketing, Social Media

Social media is over-hyped. I get that.

It feels like you can’t open a marketing email anymore without seeing buttons urging you to share the email content across social media channels. Sharing buttons seem so ubiquitous, one starts to wonder if they’re even effective. Have they simply become visual noise that people have learned to ignore on their screen, like display or text ads?

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Think Before You Like: “Like Farming” and the World of Facebook Spam

Posted on April 17, 2013 by in Facebook, Social Media, Social Networks

I was scrolling through my Facebook feed the other morning when I spotted a photo of a man stopping traffic on a road to let a duck and her babies cross. The caption read, “Hats off to this man….How many likes for this man?!!!”

Well, awww. How could anyone not like a heartwarming photo of a human helping animals? One of my friends had, and she wasn’t alone — this particular photo already had almost 200,000 likes, as well as over 5,500 comments and 11,500 shares.

In a cold world where it sometimes seems as if most of the news is bad, it’s nice to collectively celebrate a feel-good moment with others. After all, “liking” something is an easy way to agree, and to show you care.

But unfortunately, your “like” doesn’t always end there.

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Mopping Up the Internet’s Muddy Carbon Footprints

Posted on March 27, 2013 by in Environment, Facebook, Social Media, Tech, Twitter

We all know the impact that cars, factories, and even our own bodies have on the environment.

But have you ever stopped to think about the environmental impact of the internet?

It’s true: every time you load a page, send a tweet, share a post, or “like” something online, you’re emitting carbon dioxide — CO2. A small amount, sure, but consider how many people the world over are loading, sending, sharing, and liking, too.

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Coca-Cola Finds Online Buzz Doesn’t Boost Sales, then Defends Social Media as ‘Crucial’

Posted on March 25, 2013 by in Advertising, Integrated Marketing Campaigns, Marketing, Social Media

So you’ve probably heard the news that Coca-Cola executives delivered last Monday at the Advertising Research Foundation’s conference in New York. Coca-Cola’s study found that online buzz did not directly impact their short term sales. The social media world was immediately abuzz. Two days later we heard from Wendy Clark, senior VP-integrated marketing, who says social media is crucial to Coca-Cola’s marketing.

People have been voicing off on this topic for the past week, and we figured it’s time to weigh in ourselves. Is generating online buzz not worth the effort? Or is social media ‘crucial’? Which is it?

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Facebook and the Future of Social Search

Posted on March 6, 2013 by in Facebook, Social Media, Social Networks, Tools

No doubt you’ve heard some noises over the last few weeks about Facebook’s newest product, Graph Search.

And if you were anything like me, you skimmed over the initial announcement while stifling a yawn. Because at first glance it seems a little underwhelming, right? Sounds like a spreadsheet tool. Or a search engine for finding, well, graphs.

It’s not, of course.

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Facebook and the Future of Relationships in Social Media

Posted on December 17, 2012 by in Advertising, Facebook, Marketing, Social Media, Social Networks

About a month ago, Facebook quietly rolled out Relationship Pages.

This means that if you’re in a relationship with someone who also has a profile on Facebook, you can now visit Facebook.com/us to see a virtual archive of your history as a couple — at least, your history as seen by Facebook. Every post made on each others’ wall, every tagged photo, every mutual friend, every event attended together — it’s all logged as a memory on your shared timeline.

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Content and Engagement in Social Media

Posted on November 27, 2012 by in Social Media, Social Networks

In my last post, I discussed why many businesses are doing social media marketing wrong, and what they can do about that. This time, I’m tackling the two biggest social media challenges that businesses face: content and engagement.

First, let me just say that I might have been a little hard on you in my last post. I get why social media marketing often isn’t done right: businesses just don’t have the time. …

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Communication is Your Key to Social Strategy

Posted on November 19, 2012 by in Marketing, Social Media, Social Networks

Ever since we’ve had social media, we’ve had social media marketing. I get it. It’s important. You have to go where your customers are, right? You have to follow the trends, or your business will get left in the dust.

But here’s the thing: most businesses are doing it wrong.

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How to Lose Followers on Twitter

Posted on November 7, 2012 by in Marketing, Social Media, Twitter

It seems like every piece of Twitter advice out there focuses on how to get more followers. Go get ‘em! is the general tone. More, more, more! Stack those Twitter followers high, until they reach the sky!

The thing that gets lost in all the numbers mania is that a follower isn’t just a number — it’s a person. There’s a person out there, behind the screen name, reading your tweets. Perhaps even responding, or retweeting to his or her followers.

A person who chose to follow you, and can just as easily choose to unfollow.

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