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#GivingTuesday: Non-Profits’ Answer to Black Friday

#GivingTuesday started in 2012 as a collaboration between 92nd Street Y and the United Nations Foundation. Held each year on the Tuesday after Thanksgiving, this year the day falls on Tuesday, December 1st.

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How to Measure Your Social Media ROI

Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your teeth whiter, they say.

Okay, they don’t say that last part.

In all seriousness, we all hear a lot of talk about the key benefits of social media marketing, but the process of putting actual numbers on those benefits seems hidden in a cloud of question marks.

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Twitter’s New Heart Misses the Mark

Twitter just rolled out some tiny changes that have made a big impact.

Yesterday Twitter officially swapped out its old star icon for a heart. The jargon changed, too — instead of “favoriting” a tweet from another user, you can now “like” it.

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Twitter’s “Buy” Button Boosts Small Businesses

We talk a lot about how your brand’s activity on social media helps drive conversions, but that’s a difficult thing to precisely track. You have a social conversation over here, and a purchase over there. Social data analysis can help you link the two but the distance between them sometimes still feels like the Grand Canyon.

Twitter’s “Buy” button could be a step toward bridging that gap.

Here’s how it works.

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Make Your Mobile Facebook Profile Fancy with Video & More

Have you visited your Facebook page on your iPhone lately?

If so, you may have noticed a new little video icon hovering over your profile photo. What? Does that mean that instead of a static profile you can now create an animated one?

Yes. Yes, it does.

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Movin’ on up: Pinterest is now the third most popular social network [2015 update]

We’ve had our eye on Pinterest as an up-and-coming social network for a while, but this news exceeded even our expectations. Experian Marketing Services just released the 2012 Digital Marketer: Benchmark and Trend Report, and in it they find that Pinterest has become the third-most popular social network behind only Facebook (#1) and Twitter (#2).

This news is particularly significant because Pinterest only cracked the top ten social networks in the past few months. The two-year-old social networking site, which got its start in March 2010, is a virtual board where users can “pin” images they like into collections and share them with others…

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Social Marketing Inspiration: Tootsee Roll Mom

Here’s a dose of real-life social marketing inspiration for you, from the least likely place you’d expect it: a dancing pregnant woman.

Yuki Nishizawa and her spouse, Connell Cloyd, were about to have a baby. Bracing through painful waves of contractions in her room at Brigham and Women’s Hospital in Boston, MA, Yuki hit play on her iPad and… began to dance?

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Like Farming, Spam, and Scams are Still Alive on Facebook

It’s been more than two years since I first wrote about like farming on Facebook.

Now that we’re living in the future, I’d have hoped I wouldn’t need to write about like farming and other types of spam anymore. I’d have hoped that Facebook, with its mighty powers of algorithmic evolution, would have figured out a way to magically zap every malicious post before it could even be published.

But the people behind such malicious posts are wily, and as Facebook’s algorithms and reporting features have evolved, so have they.

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Demystifying Content Marketing

Quick, want to scare someone? Leap out from behind a bush and shout “MARKETING!” at them.

Sure, the surprise is the scariest part, but “marketing” could be a close second. For many people the word conjures up visions of greedy magicians performing sleights of hand to fool you into buying something. But tack on “content” in front of “marketing” and the vision gets murkier. Content marketing? What is that… like trying to get people to buy stuff on Facebook or something?

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What Facebook’s New Prioritize Feature Means For Brands

When it comes to your news feed, Facebook’s attitude has long been on the patronizing side. We know what’s best, dear. Now run along and watch this video we chose for you.

To be fair, this approach wasn’t without merit. There’s a ton of content circulating in the average news feed, and [...]

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