Archive | Social Media RSS feed for this section

Influencing Trust Online: How We Make Social Recommendations

Trust in relationships is important. You need to be able to trust your significant other, your coworkers, your doctor — and your social media?

It sounds crazy, but it’s true. More than ever these days, we make purchasing decisions based on what people — often strangers! — say online.

Leave a comment Continue Reading →

Snapchat Users “Discover” Madonna

It’s not unusual for music artists to release new songs exclusively through a partner. What is unusual though, is when that partner is Snapchat.

Madonna recently premiered the first video “Living for Love” off of her Rebel Heart album on Snapchat’s Discover channel. Like the rest of Snapchat’s ephemeral content, the video was only available [...]

Leave a comment Continue Reading →

Brands take a Stand: Social Justice Goes Viral

Recently, a video titled “Whistling at Your Mom” has been making the social rounds.

Yes, you read that right. And no, they’re not talking an innocent tune.

Leave a comment Continue Reading →

Your Social Photos are Bad. Here’s How to Make them Better (Part 2)

In my last post I shared some creative tips for making your social photos look better. Now, it’s time to get into the nitty-gritty technical aspects of improving quality — because creativity alone can’t make a good photo!

Leave a comment Continue Reading →

Reach Nearby Customers with Facebook Local Awareness Ads

On October 7th, Facebook announced a new Facebook advertising objective on their blog called “local awareness ads.” This new ad objective is designed to make advertising for local small business owners “easier and more effective.” A promotional video for the new feature also appeared the next day on the Facebook for Business YouTube Channel, watch [...]

Leave a comment Continue Reading →

Your Social Photos are Bad. Here’s How to Make Them Better (Part 1)

It’s well-known that we humans are visual creatures. It’s the reason why magazines are jammed with full-page glossy photo advertisements. It’s the reason we can’t tear our eyes away from the flickering TV screen when it’s on.

And it shows in our engagement online. According to Kissmetrics, Facebook posts with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-only posts.

1 Comment Continue Reading →

Going Viral: How to Create Content That Gets Shared

Virality: it’s not just for the common cold anymore.

And you can’t escape, either. From the Chuck Norris memes of the mid-2000s to the “Harlem Shake” videos of last year to the Ice Bucket Challenges of this past summer, everyone has seen viral content in their feeds.

But what most folks don’t understand is [...]

Leave a comment Continue Reading →

5 Tips to Practicing Social Media Sensitivity

Trust me: I’ve done it before.

One day last year I logged into my personal Twitter account and, without bothering to check my feed content first because I was busy, tweeted a joke I’d just thought up. Normal, right? Yep. On most days, it would be fine. But on that day, the Boston Marathon bombings had just occurred.

Ouch.

Leave a comment Continue Reading →

These Social Marketing Trends Will Help You Get Ready for the Holidays

I don’t know about you, but I hate how the holidays seem to start earlier and earlier every year. Just recently I saw a picture a friend posted of a Christmas display inside of a popular department store — at the end of September. Retailers! Come on! Can’t you at least wait until after Halloween [...]

1 Comment Continue Reading →

“What’s The Best Time to Post on (Insert Social Media Platform Here)?”

This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy.

Leave a comment Continue Reading →