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5 Tips to Practicing Social Media Sensitivity

Trust me: I’ve done it before.

One day last year I logged into my personal Twitter account and, without bothering to check my feed content first because I was busy, tweeted a joke I’d just thought up. Normal, right? Yep. On most days, it would be fine. But on that day, the Boston Marathon bombings had just occurred.

Ouch.

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These Social Marketing Trends Will Help You Get Ready for the Holidays

I don’t know about you, but I hate how the holidays seem to start earlier and earlier every year. Just recently I saw a picture a friend posted of a Christmas display inside of a popular department store — at the end of September. Retailers! Come on! Can’t you at least wait until after Halloween [...]

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Ello May Survive, But Can it Thrive?

In my last post I covered what brand-new social network Ello is. Now, I’ll review how to use it.

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“What’s The Best Time to Post on (Insert Social Media Platform Here)?”

This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy.

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Hello, Ello: An Ad-Free Social Network Has Arrived

First of all, you should know how hard it was not to open this post with a chipper Dickensian or Beatles-esque “‘Ello!”

Bad British accents aside, you’ve likely heard a bit of a buzz over the past few weeks about Ello, the newest social network in town. Ello was a private social network with under 100 users until it went public on August 7. But if you’re like most people [...]

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Cool Tool: The Beginner’s Guide to Social Media

I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going.

And I do repeat myself, but that’s because I care! Social media isn’t the be-all and end-all of a business, but these days it’s an extremely important component — think of it as a leg supporting a table. It’s a topic that deserves a lot of discussion and attention.

Trouble is, the writing [...]

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Grow Your Presence on Instagram: Expanding Your Reach

In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep [...]

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What your Facebook Updates Say about You, and How Social Media is Changing Research

What do you post about on Facebook?

Maybe you’re the kind to post updates about the daily details — what you ate for breakfast, what errands you ran, and what you wore to run them. Maybe you’re the kind to post only when you have brag-worthy news, like your recent promotion or the rare tickets you scored to see a massively popular band. Maybe most of your posts are about your feelings, or your kids, or your job, or your romantic relationship, or your hobbies.

But what does your Facebook status update really say about you? And can others suss out your personality type, age, and gender based solely on the words you use?

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What are People Doing on Pinterest?

Building a brand presence on social networks isn’t about jumping on the trend bandwagon. There’s no point in using Instagram or Twitter, after all, if that’s not where your customers are.

But that’s why, as a marketer, staying on top of social trends is so vital — demographics continuously shift and evolve, and you might start to find opportunities to reach people where you previously thought there were none.

To that end, that’s why this recent data about Pinterest users [...]

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6 Most Unusual Social Media Accounts

It’s all but a given that businesses, celebrities, politicians, institutions, and agencies now have social networking accounts. We’ve heard so often about how imperative it is to “get social” and “connect with your audience” that eyebrows are raised when someone or something doesn’t at least have a Facebook page.

Still, there are some instances where a given entity is so timeless, so staid, so orthodox, or so lacking in opposable thumbs that the fact that it has an online presence at all comes as a complete shock and surprise.

To that end, here are 6 of the weirdest [...]

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