I don’t know about you, but I hate how the holidays seem to start earlier and earlier every year. Just recently I saw a picture a friend posted of a Christmas display inside of a popular department store — at the end of September. Retailers! Come on! Can’t you at least wait until after Halloween [...]
In my last post I covered what brand-new social network Ello is. Now, I’ll review how to use it.
This is one of the most common questions we get from clients who want more out of their social media marketing efforts and it’s a fundamental piece of any good marketing strategy.
First of all, you should know how hard it was not to open this post with a chipper Dickensian or Beatles-esque “‘Ello!”
Bad British accents aside, you’ve likely heard a bit of a buzz over the past few weeks about Ello, the newest social network in town. Ello was a private social network with under 100 users until it went public on August 7. But if you’re like most people [...]
I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going.
And I do repeat myself, but that’s because I care! Social media isn’t the be-all and end-all of a business, but these days it’s an extremely important component — think of it as a leg supporting a table. It’s a topic that deserves a lot of discussion and attention.
Trouble is, the writing [...]
In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep [...]
What do you post about on Facebook?
Maybe you’re the kind to post updates about the daily details — what you ate for breakfast, what errands you ran, and what you wore to run them. Maybe you’re the kind to post only when you have brag-worthy news, like your recent promotion or the rare tickets you scored to see a massively popular band. Maybe most of your posts are about your feelings, or your kids, or your job, or your romantic relationship, or your hobbies.
But what does your Facebook status update really say about you? And can others suss out your personality type, age, and gender based solely on the words you use?
Building a brand presence on social networks isn’t about jumping on the trend bandwagon. There’s no point in using Instagram or Twitter, after all, if that’s not where your customers are.
But that’s why, as a marketer, staying on top of social trends is so vital — demographics continuously shift and evolve, and you might start to find opportunities to reach people where you previously thought there were none.
To that end, that’s why this recent data about Pinterest users [...]
It’s all but a given that businesses, celebrities, politicians, institutions, and agencies now have social networking accounts. We’ve heard so often about how imperative it is to “get social” and “connect with your audience” that eyebrows are raised when someone or something doesn’t at least have a Facebook page.
Still, there are some instances where a given entity is so timeless, so staid, so orthodox, or so lacking in opposable thumbs that the fact that it has an online presence at all comes as a complete shock and surprise.
To that end, here are 6 of the weirdest [...]
Do you remember the day you got a Facebook friend request from your grandmother?
Facebook has come a long way over the years — from a startup network for Ivy-League university students, to the number one social network on the globe. But with that popularity has come, well, a certain element of maturity.
New research from Piper Jaffray suggests that as more and more older people have joined Facebook, more and more younger people are looking to be social elsewhere.