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Cool Tool: The Beginner’s Guide to Social Media

I get the feeling I repeat myself a lot on this blog when it comes to social media: what it is, why it’s vital to your business, how to get started, and how to keep going.

And I do repeat myself, but that’s because I care! Social media isn’t the be-all and end-all of a business, but these days it’s an extremely important component — think of it as a leg supporting a table. It’s a topic that deserves a lot of discussion and attention.

Trouble is, the writing [...]

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Grow Your Presence on Instagram: Expanding Your Reach

In Part 2 we talked about how to create good content — both in your captions and your images. Now let’s discuss how to expand your reach. Expanding your reach So you’re posting great stuff on Instagram. Now what? How do new followers find you? How do you keep them? And how do you keep [...]

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What your Facebook Updates Say about You, and How Social Media is Changing Research

What do you post about on Facebook?

Maybe you’re the kind to post updates about the daily details — what you ate for breakfast, what errands you ran, and what you wore to run them. Maybe you’re the kind to post only when you have brag-worthy news, like your recent promotion or the rare tickets you scored to see a massively popular band. Maybe most of your posts are about your feelings, or your kids, or your job, or your romantic relationship, or your hobbies.

But what does your Facebook status update really say about you? And can others suss out your personality type, age, and gender based solely on the words you use?

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What are People Doing on Pinterest?

Building a brand presence on social networks isn’t about jumping on the trend bandwagon. There’s no point in using Instagram or Twitter, after all, if that’s not where your customers are.

But that’s why, as a marketer, staying on top of social trends is so vital — demographics continuously shift and evolve, and you might start to find opportunities to reach people where you previously thought there were none.

To that end, that’s why this recent data about Pinterest users [...]

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6 Most Unusual Social Media Accounts

It’s all but a given that businesses, celebrities, politicians, institutions, and agencies now have social networking accounts. We’ve heard so often about how imperative it is to “get social” and “connect with your audience” that eyebrows are raised when someone or something doesn’t at least have a Facebook page.

Still, there are some instances where a given entity is so timeless, so staid, so orthodox, or so lacking in opposable thumbs that the fact that it has an online presence at all comes as a complete shock and surprise.

To that end, here are 6 of the weirdest [...]

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Where the Teens Are on Social Media — and Where They Aren’t

Do you remember the day you got a Facebook friend request from your grandmother?

Facebook has come a long way over the years — from a startup network for Ivy-League university students, to the number one social network on the globe. But with that popularity has come, well, a certain element of maturity.

New research from Piper Jaffray suggests that as more and more older people have joined Facebook, more and more younger people are looking to be social elsewhere.

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Practical Tips for Creating and Sharing Your First Vine

I’ve talked about why you should strongly consider adding Vine to your social media marketing strategy. But there’s still the question of how.

To that end, I’ve put together a list of practical do’s and don’t to help you create your first Vine.

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Marketing in Motion: Vine for Video Branding Your Business

When Vine was first released, one of my friends asked me what it was. When I answered, she laughed. “Dang, I was hoping it was a social network for drinking wine,” she replied.

Social network? Yes. Wine? No — unless you count sipping a glass of red or white while you browse through your feed.

What is Vine? In short, it’s an app that lets you [...]

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Pinterest Introduces Smarter “Rich Pins”

One of the cool things about Pinterest is the ability to save everything in one place.

But one of the most frustrating things about Pinterest is how often important information such as author, website URL, copyright, and other details are missing. Photos that are pinned directly from websites are often stripped of their metadata. And even when you’re careful to manually add the source and a thorough description to a pin, these details will often disappear or get changed by others upon being repinned.

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Social Networking in the Workplace: Good or Bad?

Raise your hands if you’ve ever logged into Facebook at work.

Come on, now, don’t be shy. Get those hands up there. Don’t worry, your bosses aren’t looking. In fact, they’re probably scrolling through their own News Feeds right now.

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