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Who Owns the Photos You Share Online? Part Two

Posted on May 13, 2013 by in Advertising, Instagram, News, Social Networks

Where we left off, Facebook-owned Instagram suffered a backlash last December when they introduced a new Terms of Service agreement whose wording led many users to believe that Instagram would now “own” their photos and as such could sell them to advertisers. That wasn’t true, but in response to the fury Instagram changed the wording again — and this time, it gave advertisers even more leeway with user photos.

Instagram was able to put the controversy behind them, but the incident underscored the growing debate over ownership rights for individuals who share photos online. And now, that debate is getting even more complicated.

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Who Owns the Photos You Share Online? Part One

Posted on May 9, 2013 by in Advertising, Facebook, Instagram, News, Social Networks

Since Facebook announced its intentions to acquire Instagram a little over a year ago, everyone’s been on pins and needles to see what — if anything — would change.

We got our first big hint last December when Instagram released its new Terms of Service, scheduled to go into effect the following month on January 19.

What happened then? Well, in short: absolute bedlam.

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Think Before You Like: “Like Farming” and the World of Facebook Spam

Posted on April 17, 2013 by in Facebook, Social Media, Social Networks

I was scrolling through my Facebook feed the other morning when I spotted a photo of a man stopping traffic on a road to let a duck and her babies cross. The caption read, “Hats off to this man….How many likes for this man?!!!”

Well, awww. How could anyone not like a heartwarming photo of a human helping animals? One of my friends had, and she wasn’t alone — this particular photo already had almost 200,000 likes, as well as over 5,500 comments and 11,500 shares.

In a cold world where it sometimes seems as if most of the news is bad, it’s nice to collectively celebrate a feel-good moment with others. After all, “liking” something is an easy way to agree, and to show you care.

But unfortunately, your “like” doesn’t always end there.

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Pinterest for Creative Pros: Introducing The Matboard

Posted on March 12, 2013 by in Design, Social Networks, Websites

Move over Pinterest, there’s a brand new social bookmarking network in town.

The Matboard, launched near the end of February, is a site that pretty much works just like Pinterest — except it’s for creative professionals only.

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Facebook and the Future of Social Search

Posted on March 6, 2013 by in Facebook, Social Media, Social Networks, Tools

No doubt you’ve heard some noises over the last few weeks about Facebook’s newest product, Graph Search.

And if you were anything like me, you skimmed over the initial announcement while stifling a yawn. Because at first glance it seems a little underwhelming, right? Sounds like a spreadsheet tool. Or a search engine for finding, well, graphs.

It’s not, of course.

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Social Wars: the Battle Between Facebook and Google

Posted on February 26, 2013 by in Facebook, Google, Social Networks

Do you like Star Wars? Do you use social networks?

Even if you answered “no” to one of those questions, you’re in for a treat.

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How to Get the Most Out of Your LinkedIn Company Page

Posted on January 2, 2013 by in Branding, LinkedIn, Social Networks

So, we need to talk about your company page on LinkedIn. You do have one, right? Nevermind that. I’m just going to assume that the first thing you did when LinkedIn rolled out newly-designed company pages to everyone at the beginning of October was set yours up. The second thing I’m going to assume is [...]

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Facebook and the Future of Relationships in Social Media

Posted on December 17, 2012 by in Advertising, Facebook, Marketing, Social Media, Social Networks

About a month ago, Facebook quietly rolled out Relationship Pages.

This means that if you’re in a relationship with someone who also has a profile on Facebook, you can now visit Facebook.com/us to see a virtual archive of your history as a couple — at least, your history as seen by Facebook. Every post made on each others’ wall, every tagged photo, every mutual friend, every event attended together — it’s all logged as a memory on your shared timeline.

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Content and Engagement in Social Media

Posted on November 27, 2012 by in Social Media, Social Networks

In my last post, I discussed why many businesses are doing social media marketing wrong, and what they can do about that. This time, I’m tackling the two biggest social media challenges that businesses face: content and engagement.

First, let me just say that I might have been a little hard on you in my last post. I get why social media marketing often isn’t done right: businesses just don’t have the time. …

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Communication is Your Key to Social Strategy

Posted on November 19, 2012 by in Marketing, Social Media, Social Networks

Ever since we’ve had social media, we’ve had social media marketing. I get it. It’s important. You have to go where your customers are, right? You have to follow the trends, or your business will get left in the dust.

But here’s the thing: most businesses are doing it wrong.

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