We can probably agree that technology is the backbone of marketing — in the digital age, now more so than ever.
But as a marketer sometimes you can be so busy, well, marketing that you don’t have time to keep on top of the latest tech trends. So you wait until a need arises and then you dive into unknown waters, splashing around frantically in circles until you think you’ve found what you’re looking for.
No? You don’t often find yourself swimming on the job? Huh. Must just be me, then.