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The Secret Door: A Social Media Marketing Win

No doubt you’ve played with Google Maps’ Street View before. It can be handy when looking up addresses, or for checking out neighborhoods you’re interested in living in, or even for scoping out the places you used to live.

But what I didn’t fully understand until recently was how limiting of a name “Street View” actually is. Over several years and with the help of countless volunteers who have contributed 360-degree “photo spheres,” Google has amassed a litany of panoramas that go way beyond just street-level. And they’re all available for the whole world to see.

One of the coolest ways to check out these views is through an interactive experience called “The Secret Door”…

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Mopping Up the Internet’s Muddy Carbon Footprints

We all know the impact that cars, factories, and even our own bodies have on the environment.

But have you ever stopped to think about the environmental impact of the internet?

It’s true: every time you load a page, send a tweet, share a post, or “like” something online, you’re emitting carbon dioxide — CO2. A small amount, sure, but consider how many people the world over are loading, sending, sharing, and liking, too.

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How to Prevent and Survive Website Downtime

Well, this is good timing.

Just after writing my last post on Twitter’s ongoing issues with technical and capacity problems, I came across a handy KissMetrics infographic that helps drive my point home about the impact of website performance:

“[Downtime] can seriously affect user confidence, loyalty and ultimately eat into our bottom line.”

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Twitter: Too Much Fail for One Little Whale

If you’ve ever been on Twitter — even occasionally — chances are you’ve seen it.

You probably already know what I’m talking about, right? I don’t even have to mention it by name, but I will, because if I just stopped right here this would be a heck of a short post.

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Brand Loyalty, Illustrated: Consumers and the iPhone 5

It would seem folks like their options to come in twos.

Coke versus Pepsi. Cats versus dogs. Cake versus pie.

And it seems the trend doesn’t stop at smart phones, because most people align themselves with one of two camps: iPhone and Android.

Yes, both operating systems inspire notoriously rabid fans. But the iPhone fans just got a little more rabid, because today Apple officially announced the iPhone 5. In light of that announcement I thought it would be fitting to share this infographic from ATYM on iPhone users who intend to upgrade in the upcoming year.

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