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Why Your Fan Base Matters & How to Grow One

Posted on February 15, 2012 by in Facebook, Social Media, Twitter

By now most people recognize that having a social media presence and interacting with current and potential customers online is a good thing. You know that connecting with people on and offline is important for your business and brand. But you might not know the statistics behind having that online fan base…

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Twitter Tutorial: Using Hashtags

Posted on January 26, 2012 by in Marketing, Social Media, Twitter

There are a handful of words that never fail to make me hungry, and one of those words is “hashtag.” Whenever I lay eyes on that word, visions of perfectly browned shredded potatoes come dancing through my mind.

Sadly, a hashtag couldn’t be further removed from a hashbrown. And maybe that’s not such a bad thing, because when’s the last time a potato did so much for your marketing strategy?

If you’ve been on Twitter for any length of time, you’ve seen a hashtag in action. A hashtag is any word or phrase preceded by a # symbol. The hashtag is used to denote key topics, similar to the way a tag is used on a blog…

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