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Facebook to Adopt the Hashtag?

Posted on May 7, 2013 by in Advertising, Facebook, Marketing, Twitter

You may have heard: hashtags aren’t just for Twitter anymore.

And you, like me, may have noticed their proliferation over the past several months — Instagram recognizes them, as does Pinterest and Google+. Flickr, in fact, has recently added hashtag functionality. They appear on everything from billboards, to television commercials, to news articles, to cola bottle labels — it truly seems that I can’t go anywhere, online and off, without seeing them anymore.

Their gaining traction across a variety of platforms proves that at some point, hashtags ceased being a way for people to aggregate and organize content on Twitter, and became a standardized way for people to aggregate and organize anything — at least on the Internet.

But there’s one place where hashtags haven’t been adopted, and it perhaps has the biggest reach of all…

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Mopping Up the Internet’s Muddy Carbon Footprints

Posted on March 27, 2013 by in Environment, Facebook, Social Media, Tech, Twitter

We all know the impact that cars, factories, and even our own bodies have on the environment.

But have you ever stopped to think about the environmental impact of the internet?

It’s true: every time you load a page, send a tweet, share a post, or “like” something online, you’re emitting carbon dioxide — CO2. A small amount, sure, but consider how many people the world over are loading, sending, sharing, and liking, too.

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Twitter: Too Much Fail for One Little Whale

Posted on December 4, 2012 by in Rants, Tech, Twitter

If you’ve ever been on Twitter — even occasionally — chances are you’ve seen it.

You probably already know what I’m talking about, right? I don’t even have to mention it by name, but I will, because if I just stopped right here this would be a heck of a short post.

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How to Lose Followers on Twitter

Posted on November 7, 2012 by in Marketing, Social Media, Twitter

It seems like every piece of Twitter advice out there focuses on how to get more followers. Go get ‘em! is the general tone. More, more, more! Stack those Twitter followers high, until they reach the sky!

The thing that gets lost in all the numbers mania is that a follower isn’t just a number — it’s a person. There’s a person out there, behind the screen name, reading your tweets. Perhaps even responding, or retweeting to his or her followers.

A person who chose to follow you, and can just as easily choose to unfollow.

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Padding the Numbers: Fake Followers

Posted on October 24, 2012 by in Social Media, Twitter

We’ve talked about how fake fans in any social media platform will get you nowhere fast. But until I saw this infographic on fake Twitter followers I had no idea that there were so many of them. According to data from Social Selling University, the followers of popular Twitter accounts can be more than 30% [...]

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Lessons in Brand Personality: The LA Kings

Posted on June 20, 2012 by in Branding, Marketing, Raves, Social Media, Twitter

In our office we talk a lot about developing a “voice.” Cultivating a brand personality is certainly one of the best things a company can do to attract a certain kind of customer — and keep him or her. And one of the best ways to grow that personality is through social media.

But one thing companies always seem to forget is that growing a true following — building a strong voice — is more than just collecting fans or followers on Facebook and Twitter.

Time out for a sidebar: Dowitcher Designs loves its hockey…

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Twitter Pushes Out New Logo

Posted on June 7, 2012 by in Branding, Design, Twitter

Visitors to Twitter this week may have noticed that the ol’ bird looks a little… different.

This week Twitter released an updated version of “Larry,” the familiar blue songbird who delivers your tweets (yes, kiddos, storks deliver babies and a songbird named Larry fetches your tweets — look it up, it’s science!). Initial reactions around the web have generally been positive.

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Twitter Tips: Manage Who You Follow

Posted on April 18, 2012 by in Social Media, Social Networks, Tools, Twitter

It’s a big, big Twitterverse out there. As of this writing, Twitter has over 100 million active users — a good chunk of them ostensibly being spammers who desperately want you to click on their links about making money working from home, video poker, and deals on prescription drugs. But even without the junk accounts, that’s a lot of people to potentially follow.

And managing social media accounts in general just keeps getting trickier, doesn’t it? An individual Twitter user is not just following friends, he’s following coworkers, professional contacts, news outlets, celebrities, and people associated with his personal hobbies and interests. A corporate Twitter user is not just following business contacts, she’s following competitors, industry leaders, vendors, tastemakers, branding mavens, technical gurus, marketing geniuses, and other movers and shakers.

To make things even more complicated…

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Target the Best Time to Tweet and Share

Posted on March 13, 2012 by in Facebook, Social Media, Social Networks, Tools, Twitter

The goal of social media communication is to get as many eyes on your message as possible, right? Right. We’re aiming for interaction — we want people to reply to, reshare, or retweet our posts. Otherwise we’d all be talking into a void, and the internet wouldn’t be nearly as fun and engaging. Plus the production of cat memes would drastically taper off, and then what would we do with all of our time?

And so it follows that many folks try to post in their social networks at peak times — generally speaking, these start around the middle of the day and tend to crest in the late afternoon. For Twitter specifically, max usage is usually around 5:00 p.m., and for Facebook, max usage is around noon.

This makes sense. The more active your social channels are, the more people are going to see and interact with your post.

Right?

Well, hold on there, social media cowboy (or cowgirl). …

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Why Your Fan Base Matters & How to Grow One

Posted on February 15, 2012 by in Facebook, Social Media, Twitter

By now most people recognize that having a social media presence and interacting with current and potential customers online is a good thing. You know that connecting with people on and offline is important for your business and brand. But you might not know the statistics behind having that online fan base…

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