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How to Reap the Rewards of Google & Twitter’s Romance

Have you heard? After a four-year hiatus, the King of Search and the Queen of Social are getting back together.

Google and Twitter recently announced an agreement to integrate tweets into Google searches. Google can technically find and index tweets now, but at 6,000 tweets per minute this “firehose” of data is impossible to crawl and capture without direct access. With the deal in place, Google can [...]

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Lessons in Brand Sentiment and Adaptation: Sherwin-Williams

Last year my spouse and I bought a real fixer-upper of a house, and one aspect of the fixing-up process involves coating every square inch in a fresh layer of paint. So every other weekend we make a trip to Sherwin-Williams for supplies, and every other weekend as we pull past the sign and into the lot I think: what the heck is going on with this logo?

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Tracking the Success of Twitter and Amazon’s “Tweet to Buy” Partnership

Recently Twitter teamed up with Amazon to offer a new social shopping experience for Twitter users called Tweet to Buy.

How it works is simple but brilliant. First you link your Twitter and Amazon accounts at amazon.Com/AmazonCart. Then, whenever you spot a tweet with an Amazon product link in your Twitter feed, all you need to do is reply to that tweet with the hashtag #AmazonCart.

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Newsjacking the Weather: A Social Media Win for Wendy’s

Dowitcher Designs HQ may be located in sunny Santa Barbara, CA, but we’re not disconnected from the rest of the country. And for the past few days we’ve been hearing all about this nasty arctic air mass that’s dipped down from, well, the arctic, and right into the middle of the continental US.

It’s news-worthy, for sure. Today, alone, at least 45 daily record lows were shattered. And I didn’t even need to check the news to know — social media saw to that.

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Practical Tips for Creating and Sharing Your First Vine

I’ve talked about why you should strongly consider adding Vine to your social media marketing strategy. But there’s still the question of how.

To that end, I’ve put together a list of practical do’s and don’t to help you create your first Vine.

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Tracking Happiness Over Time: A Fascinating Twitter Study

Social media marketers love to measure things. They love to measure customer engagement, for example. Brand awareness. Sales conversion. Return on investment.

The most fascinating thing to track, however — at least to me — is sentiment. And I’m not talking about that schmoopy, gooey feeling you get when you think about your first crush.

Marketers want to track sentiment is because they’re interested in knowing how people feel about their company or brand. Are they happy or sad? Satisfied or mad? Are they advocating, or are they trash-talking?

Sentiment is difficult to track because [...]

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Less is More: Tips for Coping with Twitter’s Character Limit

If you’re anything like me, sometimes you finish typing out a tweet only to find that you’re over the character limit. Then, you’re faced with the daunting task of trying to carefully shorten, delete, or swap out words until you trim that tweet down to size.

And again, if you’re anything like me, that process is now even more challenging. Twitter has reduced the character limit on some tweets down to 117.

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Facebook to Adopt the Hashtag?

You may have heard: hashtags aren’t just for Twitter anymore.

And you, like me, may have noticed their proliferation over the past several months — Instagram recognizes them, as does Pinterest and Google+. Flickr, in fact, has recently added hashtag functionality. They appear on everything from billboards, to television commercials, to news articles, to cola bottle labels — it truly seems that I can’t go anywhere, online and off, without seeing them anymore.

Their gaining traction across a variety of platforms proves that at some point, hashtags ceased being a way for people to aggregate and organize content on Twitter, and became a standardized way for people to aggregate and organize anything — at least on the Internet.

But there’s one place where hashtags haven’t been adopted, and it perhaps has the biggest reach of all…

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Mopping Up the Internet’s Muddy Carbon Footprints

We all know the impact that cars, factories, and even our own bodies have on the environment.

But have you ever stopped to think about the environmental impact of the internet?

It’s true: every time you load a page, send a tweet, share a post, or “like” something online, you’re emitting carbon dioxide — CO2. A small amount, sure, but consider how many people the world over are loading, sending, sharing, and liking, too.

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Twitter: Too Much Fail for One Little Whale

If you’ve ever been on Twitter — even occasionally — chances are you’ve seen it.

You probably already know what I’m talking about, right? I don’t even have to mention it by name, but I will, because if I just stopped right here this would be a heck of a short post.

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