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Nine Common E-Commerce Mistakes and How to Avoid Them

The phrase “shopping cart abandonment” might make you think of a lonely cart sitting in the middle of a vast, empty parking lot.

And while that’s quite a sad thought, it’s not quite as sad as the real meaning of the phrase: when online shoppers add items to their carts but leave before they begin or finish checking out.

In other words, when [...]

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The Rise of “Native Advertising”

We’ve heard of all types of advertising before — but what the heck is native advertising?

If you’ve never heard the term before, don’t worry: it’s only recently been widely adopted by the advertising community. But get ready to hear a lot more about it, because native advertising will define the next phase of our collective user experience online.

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Does Your Website Have Shopping Cart Abandonment Issues?

I’ve done it before, and you probably have, too.

Maybe you’ve clicked through a company’s sale email and found a new favorite shirt on deep discount, but you can’t find anything else you like well enough to bring the total up to get free shipping. Maybe you just found that same tool set on a competitor’s website for less. Maybe you had second thoughts about the page’s security before typing in your credit card digits.

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How Page Load Time Impacts Your Bottom Line

We’ve all experienced it: you typed in a URL or clicked a link, and you’re waiting… waiting… still waiting for a page to load. Seconds feel like minutes. And odds are, within a couple seconds, you’re trying to decide – do you want the content enough to wait for it? Or do you hit the [...]

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