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What is Flat Design?

In 2013 a new trend emerged; the flat design. Even though it has been around for some time, it wasn’t until Microsoft adapted this style to their Windows 8 interface that it truly became a dominant trend in the design world.

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Getty Images Offers Its Stock Photos Free for Web Use

Here’s a bit of good — if somewhat shocking — news from Getty Images.

The world’s largest stock service just made part of its library of 80 million images and illustrations free for use across the Internet.

If you’ve ever used a stock image service, you know how it usually works. Low-quality watermarked images are [...]

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Nine Common E-Commerce Mistakes and How to Avoid Them

The phrase “shopping cart abandonment” might make you think of a lonely cart sitting in the middle of a vast, empty parking lot.

And while that’s quite a sad thought, it’s not quite as sad as the real meaning of the phrase: when online shoppers add items to their carts but leave before they begin or finish checking out.

In other words, when [...]

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The Rise of “Native Advertising”

We’ve heard of all types of advertising — but what the heck is native advertising?

If you’ve never heard the term before, don’t worry: it’s only recently been widely adopted by the advertising community. But get ready to hear a lot more about it, because native advertising will define the next phase of our collective user experience online.

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The Secret Door: A Social Media Marketing Win

No doubt you’ve played with Google Maps’ Street View before. It can be handy when looking up addresses, or for checking out neighborhoods you’re interested in living in, or even for scoping out the places you used to live.

But what I didn’t fully understand until recently was how limiting of a name “Street View” actually is. Over several years and with the help of countless volunteers who have contributed 360-degree “photo spheres,” Google has amassed a litany of panoramas that go way beyond just street-level. And they’re all available for the whole world to see.

One of the coolest ways to check out these views is through an interactive experience called “The Secret Door”…

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Pinterest for Creative Pros: Introducing The Matboard

Move over Pinterest, there’s a brand new social bookmarking network in town.

The Matboard, launched near the end of February, is a site that pretty much works just like Pinterest — except it’s for creative professionals only.

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Does Your Website Have Shopping Cart Abandonment Issues?

I’ve done it before, and you probably have, too.

Maybe you’ve clicked through a company’s sale email and found a new favorite shirt on deep discount, but you can’t find anything else you like well enough to bring the total up to get free shipping. Maybe you just found that same tool set on a competitor’s website for less. Maybe you had second thoughts about the page’s security before typing in your credit card digits.

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How to Prevent and Survive Website Downtime

Well, this is good timing.

Just after writing my last post on Twitter’s ongoing issues with technical and capacity problems, I came across a handy KissMetrics infographic that helps drive my point home about the impact of website performance:

“[Downtime] can seriously affect user confidence, loyalty and ultimately eat into our bottom line.”

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At What Rate Does Your Website Bounce?

Contrary to reason, the term “bounce rate” has nothing to do with balls or trampolines. Nor does it have anything to do with bars — but feel free to ask a bouncer what his “bounce rate” is for the evening and see how long it takes him to add you to his numbers.

No, in the world of websites a bounce rate is the number of people who visited the first page of your website and then left without looking at anything else. It’s important to measure and track these types of visits because a high bounce rate generally indicates that people aren’t finding what they’re looking for on your site.

And if people aren’t finding what they’re looking for? That’s a problem.

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How Page Load Time Impacts Your Bottom Line

We’ve all experienced it: you typed in a URL or clicked a link, and you’re waiting… waiting… still waiting for a page to load. Seconds feel like minutes. And odds are, within a couple seconds, you’re trying to decide – do you want the content enough to wait for it? Or do you hit the [...]

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