In 2013 a new trend emerged; the flat design. Even though it has been around for some time, it wasn’t until Microsoft adapted this style to their Windows 8 interface that it truly became a dominant trend in the design world.
Here’s a bit of good — if somewhat shocking — news from Getty Images.
The world’s largest stock service just made part of its library of 80 million images and illustrations free for use across the Internet.
If you’ve ever used a stock image service, you know how it usually works. Low-quality watermarked images are [...]
The phrase “shopping cart abandonment” might make you think of a lonely cart sitting in the middle of a vast, empty parking lot.
And while that’s quite a sad thought, it’s not quite as sad as the real meaning of the phrase: when online shoppers add items to their carts but leave before they begin or finish checking out.
In other words, when [...]
We’ve heard of all types of advertising — but what the heck is native advertising?
If you’ve never heard the term before, don’t worry: it’s only recently been widely adopted by the advertising community. But get ready to hear a lot more about it, because native advertising will define the next phase of our collective user experience online.
I’ve done it before, and you probably have, too.
Maybe you’ve clicked through a company’s sale email and found a new favorite shirt on deep discount, but you can’t find anything else you like well enough to bring the total up to get free shipping. Maybe you just found that same tool set on a competitor’s website for less. Maybe you had second thoughts about the page’s security before typing in your credit card digits.
Contrary to reason, the term “bounce rate” has nothing to do with balls or trampolines. Nor does it have anything to do with bars — but feel free to ask a bouncer what his “bounce rate” is for the evening and see how long it takes him to add you to his numbers.
No, in the world of websites a bounce rate is the number of people who visited the first page of your website and then left without looking at anything else. It’s important to measure and track these types of visits because a high bounce rate generally indicates that people aren’t finding what they’re looking for on your site.
And if people aren’t finding what they’re looking for? That’s a problem.
We’ve all experienced it: you typed in a URL or clicked a link, and you’re waiting… waiting… still waiting for a page to load. Seconds feel like minutes. And odds are, within a couple seconds, you’re trying to decide – do you want the content enough to wait for it? Or do you hit the [...]