You can refresh your wardrobe. You can refresh your browser window. You can refresh yourself on a hot day with a cold drink.
Is your website in need of a refresh?
Websites are funny things. We hustle and sweat to put them together, we worry over every word of copy, we put a spit polish on every detail, and then we push them out into the world where they just… sit there. Day in, day out. Maybe you occasionally make an edit here and there, or update your events page with new conference details. But that’s it. You kind of forget about them, because they’re always running in the background, silently doing their jobs.
Until they stop performing quite so well.