Ever received a marketing email that looked… off? Sure you have. Gaps between images, hyperlinks rendered nearly invisible against a background color, strange spacing around the text. We’ve seen it all, and you probably have, too.
Who’s to blame for these goofs? In a lot of instances, individual email clients can wreak major havoc on an email — certain elements tend to display differently from one client to another, and even from one computer operating system to another. But there are a lot of things that can go wrong before an email even arrives at a subscriber’s inbox. Thankfully, Litmus has created an infographic that details what to be mindful of at each stage of the email process, from creation to delivery. …
