The goal of social media communication is to get as many eyes on your message as possible, right? Right. We’re aiming for interaction — we want people to reply to, reshare, or retweet our posts. Otherwise we’d all be talking into a void, and the internet wouldn’t be nearly as fun and engaging. Plus the production of cat memes would drastically taper off, and then what would we do with all of our time?
And so it follows that many folks try to post in their social networks at peak times — generally speaking, these start around the middle of the day and tend to crest in the late afternoon. For Twitter specifically, max usage is usually around 5:00 p.m., and for Facebook, max usage is around noon.
This makes sense. The more active your social channels are, the more people are going to see and interact with your post.
Right?
Well, hold on there, social media cowboy (or cowgirl). …
