Tag Archives: Marketing

Who Owns the Photos You Share Online? Part Two

Posted on May 13, 2013 by in Advertising, Instagram, News, Social Networks

Where we left off, Facebook-owned Instagram suffered a backlash last December when they introduced a new Terms of Service agreement whose wording led many users to believe that Instagram would now “own” their photos and as such could sell them to advertisers. That wasn’t true, but in response to the fury Instagram changed the wording again — and this time, it gave advertisers even more leeway with user photos.

Instagram was able to put the controversy behind them, but the incident underscored the growing debate over ownership rights for individuals who share photos online. And now, that debate is getting even more complicated.

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Facebook to Adopt the Hashtag?

Posted on May 7, 2013 by in Advertising, Facebook, Marketing, Twitter

You may have heard: hashtags aren’t just for Twitter anymore.

And you, like me, may have noticed their proliferation over the past several months — Instagram recognizes them, as does Pinterest and Google+. Flickr, in fact, has recently added hashtag functionality. They appear on everything from billboards, to television commercials, to news articles, to cola bottle labels — it truly seems that I can’t go anywhere, online and off, without seeing them anymore.

Their gaining traction across a variety of platforms proves that at some point, hashtags ceased being a way for people to aggregate and organize content on Twitter, and became a standardized way for people to aggregate and organize anything — at least on the Internet.

But there’s one place where hashtags haven’t been adopted, and it perhaps has the biggest reach of all…

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The Rise of “Native Advertising”

Posted on May 2, 2013 by in Advertising, Marketing, Usability, Websites

We’ve heard of all types of advertising before — but what the heck is native advertising?

If you’ve never heard the term before, don’t worry: it’s only recently been widely adopted by the advertising community. But get ready to hear a lot more about it, because native advertising will define the next phase of our collective user experience online.

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The Secret Door: A Social Media Marketing Win

Posted on April 29, 2013 by in Google, Integrated Marketing Campaigns, Marketing, Raves, Social Media, Tech, Tools, Websites

No doubt you’ve played with Google Maps’ Street View before. It can be handy when looking up addresses, or for checking out neighborhoods you’re interested in living in, or even for scoping out the places you used to live.

But what I didn’t fully understand until recently was how limiting of a name “Street View” actually is. Over several years and with the help of countless volunteers who have contributed 360-degree “photo spheres,” Google has amassed a litany of panoramas that go way beyond just street-level. And they’re all available for the whole world to see.

One of the coolest ways to check out these views is through an interactive experience called “The Secret Door”…

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Six Steps to Successful Inbound Marketing

Posted on April 2, 2013 by in Blogging, Integrated Marketing Campaigns, Marketing, SEO

Here at Dowitcher Designs we we deal a lot with matters of inbound marketing — that is, when leads or potential customers come to you.

And let me tell you, success starts with careful, precise planning. After all, in order to achieve your goals you must establish them first. But being that inbound marketing is a results-focused process, it seems like many businesses just want to skip right to the results without, you know, working for them.

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The Visual Power of Infographics

Posted on January 31, 2013 by in Branding, Design, Marketing

They’re everywhere on the internet these days. As ubiquitous as cat photos. You’ve even seen them here, on this very blog — we like to use neat-looking ones to help illustrate key points.

I’m talking about infographics. A combination of the words information and graphics, infographics are “graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.” 1

To put it in simpler terms: People like pictures.

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What the Obama Campaign’s Email Marketing Taught Us – And What It Didn’t

Posted on January 24, 2013 by in Email, Marketing

Have you ever received an email with “Hey” as the subject line? I’m sure you have. From a close friend, right? Or maybe your partner, wondering if you can stop at the grocery store and pick up a few things on the way home.

But have you ever gotten an email with “Hey” as the subject line from an official company, organization, or public figure? Say, perhaps, the president of the United States?

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Facebook and the Future of Relationships in Social Media

Posted on December 17, 2012 by in Advertising, Facebook, Marketing, Social Media, Social Networks

About a month ago, Facebook quietly rolled out Relationship Pages.

This means that if you’re in a relationship with someone who also has a profile on Facebook, you can now visit Facebook.com/us to see a virtual archive of your history as a couple — at least, your history as seen by Facebook. Every post made on each others’ wall, every tagged photo, every mutual friend, every event attended together — it’s all logged as a memory on your shared timeline.

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Brand Loyalty, Illustrated: Consumers and the iPhone 5

Posted on September 12, 2012 by in Branding, Marketing, Tech

It would seem folks like their options to come in twos.

Coke versus Pepsi. Cats versus dogs. Cake versus pie.

And it seems the trend doesn’t stop at smart phones, because most people align themselves with one of two camps: iPhone and Android.

Yes, both operating systems inspire notoriously rabid fans. But the iPhone fans just got a little more rabid, because today Apple officially announced the iPhone 5. In light of that announcement I thought it would be fitting to share this infographic from ATYM on iPhone users who intend to upgrade in the upcoming year.

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Email’s Going Mobile: Can Your Marketing Keep Up?

Posted on September 5, 2012 by in Email, Marketing

We take a lot of pride in doing things the right way. Yet unfortunately, with marketing emails, there are many ways things can go so very, very wrong. From myriad differences between browsers, to differences between mail clients, to differences between computer operating systems, building a proper email template sometimes seems akin to working on a bomb — you get the sense it could blow up at any moment, and at the slightest provocation.

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