Where we left off, Facebook-owned Instagram suffered a backlash last December when they introduced a new Terms of Service agreement whose wording led many users to believe that Instagram would now “own” their photos and as such could sell them to advertisers. That wasn’t true, but in response to the fury Instagram changed the wording again — and this time, it gave advertisers even more leeway with user photos.
Instagram was able to put the controversy behind them, but the incident underscored the growing debate over ownership rights for individuals who share photos online. And now, that debate is getting even more complicated.