Well, that didn’t take long.
Rumors and theories flew after Facebook surprised us all with its $1 billion ninja-like acquisition of Instagram, and now just under two months later the reason behind the acquisition seems clear.
Facebook recently released a brand-new mobile camera app for Apple iOS that’s uncanny in its likeness to Instagram. The new similarities: users can upload multiple photos to Facebook at the same time; they can rotate, crop, and apply one of 15 filters to their photos; and friends’ photos are collectively shown in one feed.