If you haven’t heard about Quora, now is a good time to check it out! Quora has picked up steam over the last year, with tremendous growth, and we’re glad. It’s often referred to as a question and answer network, and that’s its base. But it’s more complicated than that — I think of it as a Q&A forum meets Pinterest, with Like buttons…
Tag Archives: Social Media
Facebook Adds Organ Donation to Timeline: How It Works, Why It’s There
Posted on May 1, 2012 by Amber Wallace in Facebook, Social Media, Social Networks
As the biggest social network with over 900 million users, and the most-visited site in the US, it’s not a surprise that Facebook’s announcements gain serious media attention. But what’s all this about organs, and Facebook? Wait, what? Like a lot of the web world, we’ve been talking about why it’s there, what it does, and the potential impacts at our office, and thought we’d share our thoughts plus a little how-to if you want to check it out…
Twitter Tips: Manage Who You Follow
Posted on April 18, 2012 by Lyn Peyok in Social Media, Social Networks, Tools, Twitter
It’s a big, big Twitterverse out there. As of this writing, Twitter has over 100 million active users — a good chunk of them ostensibly being spammers who desperately want you to click on their links about making money working from home, video poker, and deals on prescription drugs. But even without the junk accounts, that’s a lot of people to potentially follow.
And managing social media accounts in general just keeps getting trickier, doesn’t it? An individual Twitter user is not just following friends, he’s following coworkers, professional contacts, news outlets, celebrities, and people associated with his personal hobbies and interests. A corporate Twitter user is not just following business contacts, she’s following competitors, industry leaders, vendors, tastemakers, branding mavens, technical gurus, marketing geniuses, and other movers and shakers.
To make things even more complicated…
Instagram: The Biggest, Shiniest New Jewel in Facebook’s Crown
Posted on April 9, 2012 by Lyn Peyok in Facebook, Instagram, News, Social Networks
On the heels of Instagram’s much-anticipated release on Android phones last week, Facebook today announced its intention to acquire the popular application for $1 billion.
Shh, listen. Can you hear that? It’s the sound of a million hipsters quietly sobbing.
Instagram, a free mobile photo-sharing app that enables a user to take a picture and then apply filters, borders, and effects that turn it into a lo-fi image in the style of a Polaroid — like something that your parents or grandparents might have once snapped with a cheap camera and then lovingly tucked away in a photo album. After the photo is saved, it can be shared among other Instagram users; emailed; or posted to Twitter, Facebook, Tumblr, Flickr, Foursquare, or Posterous.
Movin’ on up: Pinterest is now the third most popular social network
Posted on April 6, 2012 by Lyn Peyok in News, Pinterest, Social Networks
We’ve had our eye on Pinterest as an up-and-coming social network for a while, but this news exceeded even our expectations. Experian Marketing Services just released the 2012 Digital Marketer: Benchmark and Trend Report, and in it they find that Pinterest has become the third-most popular social network behind only Facebook (#1) and Twitter (#2).
This news is particularly significant because Pinterest only cracked the top ten social networks in the past few months. The two-year-old social networking site, which got its start in March 2010, is a virtual board where users can “pin” images they like into collections and share them with others…
Facebook Timeline Marketing Tips and Ideas
Posted on March 30, 2012 by Amber Wallace in Facebook, Social Media
Well, today is the day! Whether or not you like it, Facebook is dragging your business page into 2012 with the new timeline. We’ve been warned… we’ve seen that pesky ‘Timeline is coming – preview your page’ message. Many have ignored it, a few played with previews but didn’t publish, and now, THIS IS IT!
Odds are if you’ve been following web marketing news, you’ve already had your fill of Facebook Timeline posts. So, why am I writing a new one, you ask? Because I think we can talk not only about the changes (how big is that cover image?) but how we can leverage this update moving forward. This requires we go through a little bit of the nuts and bolts of Timeline, but also examine how we can use these new features to better engage with our online audience….
Target the Best Time to Tweet and Share
Posted on March 13, 2012 by Lyn Peyok in Facebook, Social Media, Social Networks, Tools, Twitter
The goal of social media communication is to get as many eyes on your message as possible, right? Right. We’re aiming for interaction — we want people to reply to, reshare, or retweet our posts. Otherwise we’d all be talking into a void, and the internet wouldn’t be nearly as fun and engaging. Plus the production of cat memes would drastically taper off, and then what would we do with all of our time?
And so it follows that many folks try to post in their social networks at peak times — generally speaking, these start around the middle of the day and tend to crest in the late afternoon. For Twitter specifically, max usage is usually around 5:00 p.m., and for Facebook, max usage is around noon.
This makes sense. The more active your social channels are, the more people are going to see and interact with your post.
Right?
Well, hold on there, social media cowboy (or cowgirl). …
Why You Shouldn’t Buy Facebook Fans or Likes
Posted on February 28, 2012 by Amber Wallace in Facebook, Rants, Social Media, Social Networks
You’ve probably seen these too-good-to-be-true offers, the ones that tell us ‘we’ll get you 10,000 fans in one week!’ or ‘delivering 5,000 likes in a matter of days!’.For some reason the bigger-is-better attitude hasn’t died in the social media realm.
Just this week I was working with a client who forwarded me an offer for 2,500 Facebook likes for ‘only’ $5,000. What a deal! But wait, is it? If you’re even considering the idea of buying likes, let’s consider two questions first…
Is Social Media Predicting the Oscars? Or are the Oscars driving social media?
Posted on February 26, 2012 by Amber Wallace in General, Social Media, Social Networks
It’s all over the blogosphere right now — social media is predicting the Oscars(!). Everyone wants to get in on the game, and predicting awards contest winners is as old as the contests themselves. We have the originals like GoldDerby, which polls a number of insiders from Hollywood to media experts, to infographics and analysis from so many social media and analytics companies I think I’ve lost count.
Our favorite infographic so far is the one here, from Flowtown. This graphic says it correctly — if social media could predict the Oscars. We know we can track the buzz! But the Academy decides the Oscars, and the 5,765 members vote on the real winners…
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