Raise your hands if you’ve ever logged into Facebook at work.
Come on, now, don’t be shy. Get those hands up there. Don’t worry, your bosses aren’t looking. In fact, they’re probably scrolling through their own News Feeds right now.
Tag Archives: Social Networks
Social Networking in the Workplace: Good or Bad?
Posted on June 17, 2013 by Lyn Peyok in Productivity, Small Business, Social Media, Social Networks, Trends
Facebook versus Pinterest: Who’s Winning the Battle for Retail Dollars?
Posted on May 28, 2013 by Lyn Peyok in E-Commerce, Facebook, Marketing, Pinterest, Social Media, Social Networks
Honestly, I get a little tired of the constant pitting of one social media network against another. You know the drill: Facebook versus Twitter! Google versus Facebook! Instagram versus Flickr versus Pinterest!
Each network is vastly different and it’s incredibly difficult to level the metric playing field enough to officially announce an ultimate “winner” among them. What’s more, social media continues to change and shift, which means a current “winner” might not be wearing the crown anymore a few months from now.
But that constant evolution is what makes it important to keep on top of trends.
Who Owns the Photos You Share Online? Part Two
Posted on May 13, 2013 by Lyn Peyok in Advertising, Instagram, News, Social Networks
Where we left off, Facebook-owned Instagram suffered a backlash last December when they introduced a new Terms of Service agreement whose wording led many users to believe that Instagram would now “own” their photos and as such could sell them to advertisers. That wasn’t true, but in response to the fury Instagram changed the wording again — and this time, it gave advertisers even more leeway with user photos.
Instagram was able to put the controversy behind them, but the incident underscored the growing debate over ownership rights for individuals who share photos online. And now, that debate is getting even more complicated.
Who Owns the Photos You Share Online? Part One
Posted on May 9, 2013 by Lyn Peyok in Advertising, Facebook, Instagram, News, Social Networks
Since Facebook announced its intentions to acquire Instagram a little over a year ago, everyone’s been on pins and needles to see what — if anything — would change.
We got our first big hint last December when Instagram released its new Terms of Service, scheduled to go into effect the following month on January 19.
What happened then? Well, in short: absolute bedlam.
Facebook to Adopt the Hashtag?
Posted on May 7, 2013 by Lyn Peyok in Advertising, Facebook, Marketing, Twitter
You may have heard: hashtags aren’t just for Twitter anymore.
And you, like me, may have noticed their proliferation over the past several months — Instagram recognizes them, as does Pinterest and Google+. Flickr, in fact, has recently added hashtag functionality. They appear on everything from billboards, to television commercials, to news articles, to cola bottle labels — it truly seems that I can’t go anywhere, online and off, without seeing them anymore.
Their gaining traction across a variety of platforms proves that at some point, hashtags ceased being a way for people to aggregate and organize content on Twitter, and became a standardized way for people to aggregate and organize anything — at least on the Internet.
But there’s one place where hashtags haven’t been adopted, and it perhaps has the biggest reach of all…
Pinterest Introduces Analytics for Brands
Posted on April 25, 2013 by Lyn Peyok in Branding, Pinterest
Pinterest recently added new functionality in the realm of analytics.
Available for business accounts, Pinterest’s web analytics will measure pins, repins, impressions, and clicks over time. Now brand owners can more accurately measure and track numbers such as how many people are pinning from their websites, how many people are seeing their pins, and how many people are clicking their content.
Social Sharing Equals Success in Email Marketing
Posted on April 22, 2013 by Lyn Peyok in Email, Facebook, LinkedIn, Marketing, Social Media
Social media is over-hyped. I get that.
It feels like you can’t open a marketing email anymore without seeing buttons urging you to share the email content across social media channels. Sharing buttons seem so ubiquitous, one starts to wonder if they’re even effective. Have they simply become visual noise that people have learned to ignore on their screen, like display or text ads?
Think Before You Like: “Like Farming” and the World of Facebook Spam
Posted on April 17, 2013 by Lyn Peyok in Facebook, Social Media, Social Networks
I was scrolling through my Facebook feed the other morning when I spotted a photo of a man stopping traffic on a road to let a duck and her babies cross. The caption read, “Hats off to this man….How many likes for this man?!!!”
Well, awww. How could anyone not like a heartwarming photo of a human helping animals? One of my friends had, and she wasn’t alone — this particular photo already had almost 200,000 likes, as well as over 5,500 comments and 11,500 shares.
In a cold world where it sometimes seems as if most of the news is bad, it’s nice to collectively celebrate a feel-good moment with others. After all, “liking” something is an easy way to agree, and to show you care.
But unfortunately, your “like” doesn’t always end there.
Pinterest for Creative Pros: Introducing The Matboard
Posted on March 12, 2013 by Lyn Peyok in Design, Social Networks, Websites
Move over Pinterest, there’s a brand new social bookmarking network in town.
The Matboard, launched near the end of February, is a site that pretty much works just like Pinterest — except it’s for creative professionals only.
Facebook and the Future of Social Search
Posted on March 6, 2013 by Lyn Peyok in Facebook, Social Media, Social Networks, Tools
No doubt you’ve heard some noises over the last few weeks about Facebook’s newest product, Graph Search.
And if you were anything like me, you skimmed over the initial announcement while stifling a yawn. Because at first glance it seems a little underwhelming, right? Sounds like a spreadsheet tool. Or a search engine for finding, well, graphs.
It’s not, of course.
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