I hate television commercials, and I’m willing to bet you do, too. They’re annoying, they’re unrealistic, and perhaps most infuriating of all, they always air much louder than the actual show you were engrossed in before the break.
With my DVR, I can get around this. There’s nothing I love more than being able to fast-forward through the commercials. It makes me feel like I have the upper hand on the advertisers. That I’m beating them at their own game.
And this makes the advertisers very, very sad. Indeed, as traditional television viewership has declined, so has advertising revenue. The television ad market dipped 21.2% between 2008 and 20091, and since then it hasn’t exactly made a comeback.
But there remains one time of year where the advertisers can still beat me at my own game. One very special day where they know that they have nearly all of America’s attention…
