Writers, Don’t Dread the Rise of Video

Writers, Don’t Dread the Rise of Video

Marketers are always on the lookout for innovative ways to capture the attention of audiences and video has increasingly become an important part of that conversation. Video is no longer just some hot new marketing tactic that you should probably think about maybe...
Content Marketing Defined

Content Marketing Defined

Before I get around to answering common content marketing questions, allow me to cover the basics. Whether you’re new to the marketing game, need a fresh perspective with which to look at your marketing work, or just want to be able to explain your job to your...
Tips To Increase Email Engagement

Tips To Increase Email Engagement

  Back in 1978, the first marketing email was sent out by one Gary Thuerk, Marketing Manager at Digital Equipment Corporation. Gary sent an email to approximately 400 people promoting DEC machines and, while it did lead to a spike in sales it also led to the term...

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