I’ve done it before, and you probably have, too.
Maybe you’ve clicked through a company’s sale email and found a new favorite shirt on deep discount, but you can’t find anything else you like well enough to bring the total up to get free shipping. Maybe you just found that same tool set on a competitor’s website for less. Maybe you had second thoughts about the page’s security before typing in your credit card digits.
Or maybe you just left the tab open in your browser so long that your cart session timed out, and you were too lazy to go in and add the products back again.
Whatever it was, almost all of us have abandoned an online shopping cart at one time or another. As consumers, this isn’t a big deal, but if you’re the one running the website, it’s the stuff of nightmares. In 2010, shopping cart abandonment resulted in a loss of $2.1 billion US retail sales — we’re not exactly talking chump change, here.
Sales are never guaranteed. But the good news is, there’s a lot you can do to help encourage shoppers to complete their cart transactions. And thanks to KissMetrics, these tips are being brought to you in pleasing infographic form.
Did you know?
The top reason shoppers left their carts was shipping and handling costs.
Some of the ways to keep consumers coming back:
- Provide options to save the cart
- Don’t force registration before the sale has been made
- Show delivery and payment options upfront
- Offer free or reduced shipping
Read on for more!