Marketing + Strategy… a beautiful thing.
Yep, we went to business school. And art school, and other schools depending on which one of us you’re talking about. We know organizations inside and out. And we love to apply that knowledge.
To kick off marketing strategy, let’s dig into the fun stuff:
- What are your organizational goals?
- How will this campaign/initiative/plan contribute to those goals?
- How will we measure success?
- How will we adapt and learn?
From there we can dive into a complete marketing strategy.
For a campaign strategy, we’ll:
- Identify our audience(s)
- Create audience personas
- Develop messaging per audience segment
- Identify key channels for delivery
- Collect benchmark data
- Create key performance indicators
- Outline scenarios and shifts based on data
- Plan reporting and learning structure
Marketing + Data is even better.
How do we know our strategy is working, or if we should even pursue a set strategy? Let’s look at the metrics and decide.
Know the cost of acquiring a customer or donor? How about a customer lifetime value? We can use that data with conversion rates to identify and optimize campaign opportunities.
We’ll help measure the potential ROI of that inbound marketing campaign or paid placement opportunity before you make a large investment. If it looks good, we’ll set benchmarks and other markers ahead of time, and monitor how it’s all going.
Because all of this data is amazing. And it doesn’t help us if we don’t use it.
From the Blog
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Marketers are always on the lookout for innovative ways to capture the attention of audiences and video has increasingly become an important part of that conversation. Video is no longer a hot new marketing tactic that you should probably think about looking into. It’s here, it’s not going anywhere and it’s proven itself as a powerful way of communicating your brand’s story. Video content is very effective in building trust and explaining your value to your customers and prospects. But what about all the content writers? Or the text journalists? How do they stand to fare in the modern marketing world?
Whether you’re new to the marketing game, need a fresh perspective with which to look at your marketing work, or just want to be able to explain your job to your mom, this post will help.