Marketing + Strategy… a beautiful thing.
Yep, we went to business school. And art school, and other schools depending on which one of us you’re talking about. We know organizations inside and out. And we love to apply that knowledge.
To kick off marketing strategy, let’s dig into the fun stuff:
- What are your organizational goals?
- How will this campaign/initiative/plan contribute to those goals?
- How will we measure success?
- How will we adapt and learn?
From there we can dive into a complete marketing strategy.
For a campaign strategy, we’ll:
- Identify our audience(s)
- Create audience personas
- Develop messaging per audience segment
- Identify key channels for delivery
- Collect benchmark data
- Create key performance indicators
- Outline scenarios and shifts based on data
- Plan reporting and learning structure
Marketing + Data is even better.
How do we know our strategy is working, or if we should even pursue a set strategy? Let’s look at the metrics and decide.
Know the cost of acquiring a customer or donor? How about a customer lifetime value? We can use that data with conversion rates to identify and optimize campaign opportunities.
We’ll help measure the potential ROI of that inbound marketing campaign or paid placement opportunity before you make a large investment. If it looks good, we’ll set benchmarks and other markers ahead of time, and monitor how it’s all going.
Because all of this data is amazing. And it doesn’t help us if we don’t use it.
From the Blog
Read more about Marketing Strategy
Inbound marketing is widely considered the best strategy choice for B2B or B2C companies because it is consumer driven, content rich, timely, and solution based. Inbound marketing brings relevant prospects in by putting out the information that they are looking for.
What does it take to run a successful inbound marketing campaign? Creative experiments, forward thinking concepts, and an openness to learning new technologies and tools.
Here are six steps to running future successful inbound marketing campaigns.
Social media cannot be ignored and should be an integral part of your brand’s marketing strategy. According to HubSpot, 92% of marketers say social media is important to their business.
That doesn’t change the fact that social media management can be overwhelming. It can also be quite a struggle to find your voice on social. With so many changing pieces to the social landscape, I get it. When should you publish content? How frequently do you post? Will you be able to measure ROI well? Um, what exactly should you even post?
Technology exists for automating the process and posting the same content to multiple social channels but you really should not be posting the same messages to every single network. Different platforms have different audiences who want to see different things, after all. There are different peak times and varying character limits. And each social platform requires a different writing style. Keep reading for a guide on composing text for Facebook, Instagram, Twitter, and LinkedIn.
If you’re not taking part in the video marketing game yet, why not?
Perhaps you think you lack the resources or knowledge to create videos that will captivate and engage audiences. Good news on that front: as video content continues to grow in popularity, so do the tools and resources available to learn all about video marketing. Here are the ins and outs of six different online video marketing resources (plus a few bonus tools).