Our Process

Dowitcher Designs ProcessOur approach makes us different. We don’t just want to create your logo, website, or marketing plan — we want to work with you and see each project reach its full potential. We care about our clients, and form long-term relationships built on open communication and trust.

Good design and marketing deliver results. We can work with clients on any phase of our process. Sometimes we start at the strategy phase and work our way through, other times it’s appropriate that we start with a brief strategy plan and move into marketing. Our process provides us structure and allows us flexibility.

Strategy

For new projects, this is often where we start. We discuss what you are looking to accomplish, review what you have done (if applicable), and develop a strategy to proceed. This could be as big as a corporate strategy or agenda items for a board’s strategic planning meeting, or as small as discussing the best approach to a new design. We like to think through projects and develop clear goals and action items before we even lift a pixel. Learn more about our strategy services.

Design

This is the fun part! We create a design for any project, based on client needs, marketing strategy, and/or our combined visions. Whether a logo, website, print collateral, or other branding, the results of the design process will be responsible for creating your brand’s first impression. Check out our design services.

Development

Whether we have designed a new site or we’re looking to make updates to an existing web or print work, the development stage is where we get into the nuts and bolts of the project. We know what we’re there to do, and we’re ready to do it. Read more about our development options.

Marketing

Too many companies ignore this crucial area. We understand that good design feeds into marketing, and that a visually pleasing design that doesn’t work for marketing purposes isn’t good design at all. We want you to succeed, and we have the tools to help. We may move directly into the marketing stage, or enter the marketing stage while completing a brand refresh or after developing a new site. Learn more about our marketing experience and successes.

Analysis

We have to know what’s working (and what’s not) to make sound business and marketing decisions. The web world provides us with an array of analytic opportunities, and during this stage we analyze site statistics, including visitors, time on site, entry and exit paths, traffic sources, and corresponding sales or goal data.  Specific in-depth data allows us to identify usability concerns and other problems. We also analyze social media engagement, and any ongoing marketing campaigns, including how campaigns may be related and what audience each is targeting. This analysis can be as in-depth as needed. It is often completed initially as part of the strategy phase. In on-going work, it is completed weekly or monthly, and directly feeds back into our strategy. These statistics inform any future changes in our process.