President & CEO
Amber holds a Bachelor’s in Creative Studies and an MBA from UC Irvine. Her communications and business background allow her to develop creative business and marketing solutions. She loves consulting, teaching and speaking. She’s served on numerous boards and is currently the Social Media Chair of the National Association of Women Business Owners, Santa Barbara. Amber is co-editor of AfroGEEKS: Beyond the Digital Divide and teaches marketing courses through UCSB Extension.
Front-End Web Developer
Gina holds a BFA in Graphic Design from Cal Poly San Luis Obispo. Prior to attending Cal Poly, Gina achieved Associate’s degrees in Studio Art and Art History from Santa Barbara City College, and brings a love of fine art to her graphic design work. She dedicates herself to creative thinking and craftsmanship in all her projects. Gina is a lover of animals, the outdoors, and making things with her hands (and her mouse).
With a Bachelor’s in journalism from Keene State College in New Hampshire, Angie started out her career in magazine publishing. Fiction writing soon called her name, and she is now the author of several books for children and young adults published by Scholastic and Penguin Random House. In addition to editing, Angie enjoys spending time with her family, painting, traveling, and running.
From the Dowitcher Blog
Inbound marketing is widely considered the best strategy choice for B2B or B2C companies because it is consumer driven, content rich, timely, and solution based. Inbound marketing brings relevant prospects in by putting out the information that they are looking for.
What does it take to run a successful inbound marketing campaign? Creative experiments, forward thinking concepts, and an openness to learning new technologies and tools.
Here are six steps to running future successful inbound marketing campaigns.
Social media cannot be ignored and should be an integral part of your brand’s marketing strategy. According to HubSpot, 92% of marketers say social media is important to their business.
That doesn’t change the fact that social media management can be overwhelming. It can also be quite a struggle to find your voice on social. With so many changing pieces to the social landscape, I get it. When should you publish content? How frequently do you post? Will you be able to measure ROI well? Um, what exactly should you even post?
Technology exists for automating the process and posting the same content to multiple social channels but you really should not be posting the same messages to every single network. Different platforms have different audiences who want to see different things, after all. There are different peak times and varying character limits. And each social platform requires a different writing style. Keep reading for a guide on composing text for Facebook, Instagram, Twitter, and LinkedIn.
If you’re not taking part in the video marketing game yet, why not?
Perhaps you think you lack the resources or knowledge to create videos that will captivate and engage audiences. Good news on that front: as video content continues to grow in popularity, so do the tools and resources available to learn all about video marketing. Here are the ins and outs of six different online video marketing resources (plus a few bonus tools).
A few of our projects
Take a look at some of our recent work