Creating a Sub-Brand

Creating a Sub-Brand

Last month, we covered the various categories of sub-brands, from House of Brands to Hybrid Brands. Then we explored the pros and cons of associating a sub-brand with a parent brand. Today, let’s think about strategy and what design elements go into a sub-brand....
Creating A Sub-brand For Your Business

Creating A Sub-brand For Your Business

If you’re trying to expand your business and reach more consumers, one great tactic is creating a sub-brand. Unsure what a sub-brand is? Essentially, it’s a subsidiary or a secondary brand that “branches off” from a main brand. Having said that, it’s important...
Is Your Brand Evolving?

Is Your Brand Evolving?

Brand image and identity tie in heavily with business success. After all, the brand is the story you’re telling to engage with the audience, from tangible items like the name, logo, and website to intangible components of your company that help build a...
Storytelling Chapter 2: Profiling Employees

Storytelling Chapter 2: Profiling Employees

One of the many storytelling techniques I mentioned in Chapter One of this series surrounded profiling employees. In part to increase your brand’s authenticity and in part to add a sense of personality, introducing your team can be a great way for interested...

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