Creating a Sub-Brand

Creating a Sub-Brand

Last month, we covered the various categories of sub-brands, from House of Brands to Hybrid Brands. Then we explored the pros and cons of associating a sub-brand with a parent brand. Today, let’s think about strategy and what design elements go into a sub-brand....
Looking Back on the Last Decade

Looking Back on the Last Decade

When we first realized that 2016 marked 10 years in business (a whole decade went by, what?!) we thought about all things that have changed in the digital landscape, from iPhones to social media networks to design trends. We reflected on how much Dowitcher Designs has...

What is Flat Design?

In 2013 a new trend emerged; the flat design. Even though it has been around for some time, it wasn’t until Microsoft adapted this style to their Windows 8 interface that it truly became a dominant trend in the design world. Flat design is what it sounds like....

10 Key Features for Your Perfect Landing Page

More and more businesses are creating landing pages these days. And why not? A landing page is a perfect online marketing tool for targeted campaigns. By linking to it from social media, email newsletters, or advertisements, a marketer can effectively measure its...

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