Creating a Sub-Brand

Creating a Sub-Brand

Last month, we covered the various categories of sub-brands, from House of Brands to Hybrid Brands. Then we explored the pros and cons of associating a sub-brand with a parent brand. Today, let’s think about strategy and what design elements go into a sub-brand....
Planning for #GivingTuesday

Planning for #GivingTuesday

Summer is in full swing around here with temperatures about to hit triple digits, but our non-profit friends are thinking about a different season – the holiday season! More charitable donations are made at the end of the year than any other time of the year....
Common Marketing Challenges: Part 2

Common Marketing Challenges: Part 2

Marketers face too many challenges for one blog post! Even after finding a strategy that works for your company, success isn’t guaranteed, as we face innovation and competition constantly. Go check out the first part of this series to brush up on other common...
Marketing Automation for Team Efficiency

Marketing Automation for Team Efficiency

Marketing automation isn’t something that takes care of all your marketing for you; it boosts your existing processes. Do you have processes? Because you can’t automate a process if one doesn’t exist…You do? Good, you’re off to a great...

Pin It on Pinterest