Hey Marketers, Your Prospects Aren’t Goldfish

Hey Marketers, Your Prospects Aren’t Goldfish

They say never read the comments, but I did. And for once, I didn’t regret it. I just came across this infographic from Wyzowl on the problem of shortening attention spans and how they affect marketing. It points to research which suggests that between 2000 and...
Your Future Customers are Culture Creators

Your Future Customers are Culture Creators

We hear a lot about Millennials, and rightfully so: as the “youth of today” have graduated high school, gone to college, and begun entering the workforce, they’ve inspired a tidal wave of new media and pop culture trends. But what about the...
Should Your Environmental Non-Profit Brand Go Green?

Should Your Environmental Non-Profit Brand Go Green?

Got rebranding on your mind? If so, you’re probably casting a critical eye on every graphic element your organization uses — right down to the colors. If the work you do is focused on helping the environment, then green just might already be one of your...

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