Tips to Drive Sales with Your Content Marketing

Tips to Drive Sales with Your Content Marketing

We love content marketing. We think content marketing is tops, because it helps drive conversions. But in the push to create great content, marketers all too often forget to optimize it for lead generation, calls to action, and other sales-oriented goals — you...
How Reviews and Recommendations Influence Purchases

How Reviews and Recommendations Influence Purchases

It’s hard for me to admit to taking advice from other people. But when I need something new these days, the first place I turn is social media to ask for recommendations from friends. And the second place I turn is online reviews. These two strategies came...
How to Measure Your Social Media ROI

How to Measure Your Social Media ROI

Social media is good, they say. These days every business needs to maintain a social media presence, they say. Social media will drive your traffic, boost your SEO, maximize your ROI, and make your teeth whiter, they say. Okay, they don’t say that last part. In...

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