Building a Brand Personality

Building a Brand Personality

Marketers often talk about developing a “voice.” Cultivating a brand personality is one of the best things a company can do to attract – and keep – their ideal customer. One of the best ways to grow that brand personality is through social...
To Meet Enrollment Goals, Go Digital

To Meet Enrollment Goals, Go Digital

Marketing is an intrinsic part to the education industry but the methods and scope of higher education marketing have changed drastically in recent years. The attitudes of students and parents have changed, from how they conduct research to how they decide which...

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