Tips To Increase Email Engagement

Tips To Increase Email Engagement

  Back in 1978, the first marketing email was sent out by one Gary Thuerk, Marketing Manager at Digital Equipment Corporation. Gary sent an email to approximately 400 people promoting DEC machines and, while it did lead to a spike in sales it also led to the term...
What is Integrated Marketing?

What is Integrated Marketing?

As a marketer, I’m always on the lookout for new techniques and ideas to enhance my marketing efforts. Today, I’m here to talk about why I’m a big proponent of integrated marketing and how it is a fundamental marketing strategy for delivering...
Cracking the Blogosphere

Cracking the Blogosphere

I constantly come across click bait-y headlines like “10 Must Have Tools to Level Up Your Blog,” “17 Things You Should Do To Every Blog Post Before and After You Hit Publish,” “8 Things That Hurt Your Blog,” “The Single Best...

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