Web Marketing Course

Web Marketing Applications, UCSB

View or download slides and syllabus from the Web Marketing Applications class below.

Course Materials:

Web Marketing Resources:

The New Rules of Marketing 2nd Edition to 3rd Edition Mapping

Chapters 1-9 are the same in both editions. The other chapters are below:

10 (2nd edition) to 11 (3rd edition)

11 (2nd edition) to 12 (3rd edition)

12 (2nd edition) to 13 (3rd edition)

13 (2nd edition) to 14 (3rd edition)

14 (2nd edition) to 16 (3rd edition)

15 (2nd edition) to 17 (3rd edition)

16 (2nd edition) to 18 (3rd edition)

17 (2nd edition) to 19 (3rd edition)

18 (2nd edition) to 20 (3rd edition)

19 (2nd edition) to 21 (3rd edition)

20 (2nd edition) to 22 (3rd edition)

21 (2nd edition) to 23 (3rd edition)