Search + Social
Yep, Google’s pretty cool. So is web marketing in general.
Or maybe you hate Google (we don’t recommend that). Either way people are searching for you or your competitors online. Whether they know you or are ready to discover you, we want it to be easy!
Bing + Yahoo
The Other Guys
Step 1: Get Found. Step 2: Get Results.
What makes us different? Strategy + Implementation. It’s not enough to be #1 on Google. If people don’t know what to do on your site, you might as well be #50. We work with clients on getting attention and optimizing for conversions, whether that’s inquiries, sales, or resource downloads.
We specialize in web marketing, and the best web marketing campaigns have many facets.
A complete marketing program begins with strategy, when we learn about you, what you’re doing now, and what you’re looking to do. What is your current reach online? Are you doing any web marketing? How do other marketing efforts impact your website? How effective are your web properties?
We work with you to identify your goals and audiences, and how we can best achieve success.
Search Engine Optimization (SEO)
The search world is constantly changing, and we’re just geeky enough to love that. We stay up to date on the latest trends so we can identify where to spend our time and energy for the best results.
To kick off any search campaign, we get the basics set. We identify top keywords and complete an initial round of site optimizations, including crafting title tags, search-engine-friendly URLs, and optimized HTML text. We include HMTL and XML site maps, and resubmit the site to Google. We also establish analytics and use free and paid tools to monitor site performance, crawl rates and rankings.
With the initial optimizations in place, we work on the really fun part: creating optimized and relevant content, building landing pages, and monitoring engagement.
Search Engine Marketing (SEM) & Paid Online Advertising
Organic search takes time to establish and show results. Want to be at the top of Google today? An optimized paid campaign can drive targeted visitors quickly. That customer who went to the final page but didn’t take that action? Retargeting can bring visitors back to increase conversions.
Options include Google AdWords, social ads (Facebook, LinkedIn) and countless other paid advertising outlets.
Get #Social with Social Media Marketing
Ever pulled up a company’s social profile to find cobwebs? What does success look like? How do you know if you’re getting it? We like to dive into strategies, set goals, and implement the steps across whatever channels make sense for your audience, whether it’s Facebook and Twitter, YouTube, Snapchat or industry blogs.
We’re not going to tell you “you have to be there because everyone else is” — sometimes that’s the case, and often it’s not. It’s your brand and your messaging.
A social media marketing strategy outlines where our audience is, how they engage, and how we want to best engage them as part of our overall marketing strategy. Dowitcher works with clients on creating this strategy, and we can work with you on implementing it or train you how to do it. The possibilities really are endless.
On-going Web Marketing
Once we have the campaigns in place, we can manage the moving pieces. Need to update social networks or create content? No problem. Looking for reporting? We can set a monthly consultation, help build momentum and see that your web marketing campaigns stay on track and deliver the results you need. Check out our inbound marketing packages
From the Blog
Read more about what we think on Search + Social
Inbound marketing is widely considered the best strategy choice for B2B or B2C companies because it is consumer driven, content rich, timely, and solution based. Inbound marketing brings relevant prospects in by putting out the information that they are looking for.
What does it take to run a successful inbound marketing campaign? Creative experiments, forward thinking concepts, and an openness to learning new technologies and tools.
Here are six steps to running future successful inbound marketing campaigns.
Social media cannot be ignored and should be an integral part of your brand’s marketing strategy. According to HubSpot, 92% of marketers say social media is important to their business.
That doesn’t change the fact that social media management can be overwhelming. It can also be quite a struggle to find your voice on social. With so many changing pieces to the social landscape, I get it. When should you publish content? How frequently do you post? Will you be able to measure ROI well? Um, what exactly should you even post?
Technology exists for automating the process and posting the same content to multiple social channels but you really should not be posting the same messages to every single network. Different platforms have different audiences who want to see different things, after all. There are different peak times and varying character limits. And each social platform requires a different writing style. Keep reading for a guide on composing text for Facebook, Instagram, Twitter, and LinkedIn.
If you’re not taking part in the video marketing game yet, why not?
Perhaps you think you lack the resources or knowledge to create videos that will captivate and engage audiences. Good news on that front: as video content continues to grow in popularity, so do the tools and resources available to learn all about video marketing. Here are the ins and outs of six different online video marketing resources (plus a few bonus tools).