Search + Social
Yep, Google’s pretty cool. So is web marketing in general.
Or maybe you hate Google (we don’t recommend that). Either way people are searching for you or your competitors online. Whether they know you or are ready to discover you, we want it to be easy!
Bing + Yahoo
The Other Guys
Step 1: Get Found. Step 2: Get Results.
What makes us different? Strategy + Implementation. It’s not enough to be #1 on Google. If people don’t know what to do on your site, you might as well be #50. We work with clients on getting attention and optimizing for conversions, whether that’s inquiries, sales, or resource downloads.
We specialize in web marketing, and the best web marketing campaigns have many facets.
A complete marketing program begins with strategy, when we learn about you, what you’re doing now, and what you’re looking to do. What is your current reach online? Are you doing any web marketing? How do other marketing efforts impact your website? How effective are your web properties?
We work with you to identify your goals and audiences, and how we can best achieve success.
Search Engine Optimization (SEO)
The search world is constantly changing, and we’re just geeky enough to love that. We stay up to date on the latest trends so we can identify where to spend our time and energy for the best results.
To kick off any search campaign, we get the basics set. We identify top keywords and complete an initial round of site optimizations, including crafting title tags, search-engine-friendly URLs, and optimized HTML text. We include HMTL and XML site maps, and resubmit the site to Google. We also establish analytics and use free and paid tools to monitor site performance, crawl rates and rankings.
With the initial optimizations in place, we work on the really fun part: creating optimized and relevant content, building landing pages, and monitoring engagement.
Search Engine Marketing (SEM) & Paid Online Advertising
Organic search takes time to establish and show results. Want to be at the top of Google today? An optimized paid campaign can drive targeted visitors quickly. That customer who went to the final page but didn’t take that action? Retargeting can bring visitors back to increase conversions.
Options include Google AdWords, social ads (Facebook, LinkedIn) and countless other paid advertising outlets.
Get #Social with Social Media Marketing
Ever pulled up a company’s social profile to find cobwebs? What does success look like? How do you know if you’re getting it? We like to dive into strategies, set goals, and implement the steps across whatever channels make sense for your audience, whether it’s Facebook and Twitter, YouTube, Snapchat or industry blogs.
We’re not going to tell you “you have to be there because everyone else is” — sometimes that’s the case, and often it’s not. It’s your brand and your messaging.
A social media marketing strategy outlines where our audience is, how they engage, and how we want to best engage them as part of our overall marketing strategy. Dowitcher works with clients on creating this strategy, and we can work with you on implementing it or train you how to do it. The possibilities really are endless.
On-going Web Marketing
Once we have the campaigns in place, we can manage the moving pieces. Need to update social networks or create content? No problem. Looking for reporting? We can set a monthly consultation, help build momentum and see that your web marketing campaigns stay on track and deliver the results you need. Check out our inbound marketing packages
From the Blog
Read more about what we think on Search + Social
There’s no one answer to the question of “what’s the best time to post on social?” The not-very-helpful answer is that you want to post when the people who want your content are on your chosen platform. Different brands will find different days and times work for them. However, there is a whole lot of data out there on the best times to post on social. Bookmark this infographic for the next time you have to figure out the best times to post on social for your business.
In theory, influencer marketing has been around since the very beginning of social media marketing. It’s a simple idea: engage with people who are already popular and have a loyal following, then your brand and products, in turn, might become popular. Influencer marketing is all about growing your audience and leveraging the voices of visible, connected individuals.
Discover how to make the most of influencer marketing in 2018 in this blog.
Facebook is shaking things up again. As announced earlier this month, the social network is altering its algorithm, and the result is worrisome for marketers. Over the coming months, Facebook will be making updates to ranking criteria, with the end goal of “bringing people closer together.” Facebook users will now see more content from their friends and family and less from publishers and brands.
Most marketers know already that organic reach is dead on Facebook. Yet January 11’s unexpected announcement from Facebook sent agencies and businesses into a tailspin. Here’s what you need to know.