Search + Social
Yep, Google’s pretty cool. So is web marketing in general.
Or maybe you hate Google (we don’t recommend that). Either way people are searching for you or your competitors online. Whether they know you or are ready to discover you, we want it to be easy!
Bing + Yahoo
The Other Guys
Step 1: Get Found. Step 2: Get Results.
What makes us different? Strategy + Implementation. It’s not enough to be #1 on Google. If people don’t know what to do on your site, you might as well be #50. We work with clients on getting attention and optimizing for conversions, whether that’s inquiries, sales, or resource downloads.
We specialize in web marketing, and the best web marketing campaigns have many facets.
A complete marketing program begins with strategy, when we learn about you, what you’re doing now, and what you’re looking to do. What is your current reach online? Are you doing any web marketing? How do other marketing efforts impact your website? How effective are your web properties?
We work with you to identify your goals and audiences, and how we can best achieve success.
Search Engine Optimization (SEO)
The search world is constantly changing, and we’re just geeky enough to love that. We stay up to date on the latest trends so we can identify where to spend our time and energy for the best results.
To kick off any search campaign, we get the basics set. We identify top keywords and complete an initial round of site optimizations, including crafting title tags, search-engine-friendly URLs, and optimized HTML text. We include HMTL and XML site maps, and resubmit the site to Google. We also establish analytics and use free and paid tools to monitor site performance, crawl rates and rankings.
With the initial optimizations in place, we work on the really fun part: creating optimized and relevant content, building landing pages, and monitoring engagement.
Search Engine Marketing (SEM) & Paid Online Advertising
Organic search takes time to establish and show results. Want to be at the top of Google today? An optimized paid campaign can drive targeted visitors quickly. That customer who went to the final page but didn’t take that action? Retargeting can bring visitors back to increase conversions.
Options include Google AdWords, social ads (Facebook, LinkedIn) and countless other paid advertising outlets.
Get #Social with Social Media Marketing
Ever pulled up a company’s social profile to find cobwebs? What does success look like? How do you know if you’re getting it? We like to dive into strategies, set goals, and implement the steps across whatever channels make sense for your audience, whether it’s Facebook and Twitter, YouTube, Snapchat or industry blogs.
We’re not going to tell you “you have to be there because everyone else is” — sometimes that’s the case, and often it’s not. It’s your brand and your messaging.
A social media marketing strategy outlines where our audience is, how they engage, and how we want to best engage them as part of our overall marketing strategy. Dowitcher works with clients on creating this strategy, and we can work with you on implementing it or train you how to do it. The possibilities really are endless.
On-going Web Marketing
Once we have the campaigns in place, we can manage the moving pieces. Need to update social networks or create content? No problem. Looking for reporting? We can set a monthly consultation, help build momentum and see that your web marketing campaigns stay on track and deliver the results you need. Check out our inbound marketing packages
From the Blog
Read more about what we think on Search + Social
There are many benefits of creating a marketing plan but just as important is turning that plan into marketing campaigns that work to drive revenue or achieve certain business marketing goals. To implement your marketing campaigns, you need a system and a strategy in place.
Whether you are launching an email marketing campaign, a lead generation campaign, an awareness or a content marketing campaign, each needs to have its own marketing plan in place, full of action items that will drive the campaign.
What resources are needed to run a successful marketing campaign and how do you execute it? I’ve narrowed it down to four main steps (with a few subcategories, of course).
There is an abundance of social media advertising options and if you’re lacking experience, the whole process can feel like a trip to the moon. Marketing automation software company Marketo created a fun infographic that explains various ways you might use paid advertising on a few of the major social media platforms like Facebook, Twitter, and Instagram.
Social media is a great way to connect with your target audience and have conversations with people from every corner of the world. But not everyone who visits your social media pages will speak the same language as you or even relate to your region’s hot topics. If your company is operating multi-nationally, creating a global social media presence is worth implementing. Let’s discuss the key factors in going global on social.